Kate Coxall
Campaign Strategist
Northern Rivers,NSW
Summary
Former National Campaign Coordinator at Surfrider Foundation Australia with extensive experience in campaign management and community outreach. Proven ability to analyze data and coordinate events, leading to successful awareness initiatives that mobilized grassroots support. Skilled in building strategic partnerships and utilizing social media to increase engagement and impact.
Overview
10
10
years of professional experience
4
4
Certifications
Work History
National Campaign Coordinator
Surfrider Foundation Australia
Australia
12.2022 - 05.2023
- Developed and executed campaign strategies to raise awareness for ocean conservation initiatives such as the successful Campaign to Stop Pep-11 and Say No to Vertical Sea Walls.
- Collaborated with cross-functional teams to create impactful messaging for public outreach.
- Created engaging digital content for social media platforms to enhance campaign visibility.
- Tracked and analyzed campaign performance metrics to refine strategies and improve outcomes.
- Established partnerships with local organizations to amplify campaign reach and community engagement.
- Maintained comprehensive reporting documentation to showcase campaign progress and results.
- Utilized email marketing tools to drive engagement and inform supporters about campaign updates.
- Organized and managed events related to the campaign.
- Coordinated meetings with stakeholders to discuss current campaigns or future initiatives.
- Monitored trends in industry relevant topics to inform campaign messaging strategies.
- Assisted in developing presentations for internal stakeholders about upcoming or ongoing campaigns.
- Coordinated outreach efforts to engage diverse audiences in campaign activities and goals.
- Produced written reports to summarize campaign achievements and lessons learned for future reference.
- Created reports on campaign performance metrics such as reach, engagement rate, impressions.
- Assisted with media relations activities such as press releases, media pitches, interviews and other outreach efforts.
- Worked closely with team members across multiple departments including PR, advertising and design teams.
- Collaborated with external agencies and freelancers on projects related to the campaign.
- Drafted promotional emails for distribution via email marketing software platforms.
- Directed volunteer teams and made proactive changes to maximize effectiveness.
- Built successful political coalitions to drive message to forefront.
- Leveraged social media exposure to gain free and useful pushes directly with voters.
- Created and executed public and private donor events.
- Devised grassroots campaigns to mobilize popular support for candidate and policies.
- Created promotions campaigns that drove strategic initiatives and raised awareness of new products.
- Gathered and evaluated promotional data to improve future planning.
Program Manager
Kids Caring For Country- Youth Suicide Prevention Program
Byron Bay, NSW
12.2020 - 10.2021
- Facilitated training sessions for youth on mental health awareness and suicide prevention strategies.
- Developed and maintained collaborative relationships with community organizations to enhance program reach.
- Implemented evaluation tools to assess program impact and effectiveness in reducing youth suicide rates.
- Coordinated outreach activities to engage at-risk youth and promote program services.
- Created educational resources and toolkits for schools and community groups on suicide prevention.
- Designed and executed awareness campaigns to promote mental health resources available to youth.
- Established metrics for success and tracked program outcomes to report to stakeholders.
- Collaborated with mental health professionals to develop best practices for program implementation.
- Advocated for policy changes to support youth mental health initiatives at local and state levels.
- Conducted workshops for parents and guardians on recognizing warning signs of mental health issues in youth.
- Utilized social media platforms to disseminate information and engage with the community effectively.
- Developed project plans, identified risks, set objectives and monitored progress towards completion.
- Provided guidance and support to team members in order to achieve targets within defined deadlines.
- Prioritized tasks and managed teams throughout multiple projects.
Education
Masters of Disaster Risk and Resilience - Climate Disaster Adaptation Planning And Mgmt
University of Newcastle
Newcastle, New South Wales, NSW01.2025
Bachelor of Social Science - Criminology
University of Western Sydney
01.2014
Skills
- Explain what you’re especially good at What sets you apart? Use your own language—not jargon
- Campaign management
- Community outreach
- Data analysis
- Event coordination
- Mental health awareness
- Partnership development
- Social media strategy
- Public speaking
- Project evaluation
- Digital advertising
- CRM management
- Fundraising strategy
- Speech writing
- Press release writing
- Copywriting and editing
- Media buying
- Project budgeting
- Social media promotion
- Influencer partnerships
- Competitor research
- Fundraising
- Grassroots organizational structures
- Cross-platform coordination
- Event planning
- Best practices implementation
- Policy development
- Policy analysis
- Branding strategy development
- Media relations
- Google analytics
- Volunteer organization
- Attention to detail
- Advertising
- Project management
- Problem-solving abilities
- Decision-making
- Developing targeted leads
Volunteer Experience
- NSW RFS Volunteer Firefighter (2002-2005, 2023-Current)
- Greens NSW Climate Action Working Group Co-Convenor, Coal Transition Working Group Convenor and Womens Working Group Convenor in 2019-2021 and Current CAWG and CTWG Convenor.
- Surfrider Foundation Northern Rivers Branch Founding Board Member, Surfrider Foundation Australia Board Member, Event Manager
- Working Breed Rehab Volunteer Trainer 2013-14
Certification
Class C License
Accomplishments
NSW Rural Fire Service Association Presidents Scholarship Award 2025
Affiliations
Hiking, Volunteering for Social and Environmental good, Surfing, Weaving, Dog Training, Foodie
Timeline
National Campaign Coordinator
Surfrider Foundation Australia
12.2022 - 05.2023
Program Manager
Kids Caring For Country- Youth Suicide Prevention Program
12.2020 - 10.2021
Masters of Disaster Risk and Resilience - Climate Disaster Adaptation Planning And Mgmt
University of Newcastle
Bachelor of Social Science - Criminology
University of Western Sydney