Kate Holliday
Alphington,VIC
Summary
Collaborative Key Account Manager with demonstrated success in relationship building, retaining revenue, negotiating and developing new business within targeted and assigned accounts. Technical aptitude with great attention to detail. Self-motivated, driven and adaptable with proven track record of exceeding goals.
Overview
26
26
years of professional experience
Work History
KEY ACCOUNT MANAGER
THRYV DATA (SENSIS DATA SOLUTIONS)
2021.06 - Current
- Managing Thyrv Data's largest customers along with securing new business opportunities
- Technical understanding of the SaaS sales cycle, data quality, validation and enrichment market
- Roy Morgan Helix partner and reseller, providing clients with detailed, personalised, psychographic view of their customers
- Delivering product demonstrations and presentations
- Built and maintained strong client relationships to drive business growth.
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategise future growth opportunities.
- Coordinated with internal teams to ensure timely delivery of products and services, meeting client expectations.
- Developed and delivered presentations to key customers to position products and services.
- Achieved or exceeded company-defined sales quotas.
- 2023 Thryv Guy recipient
- 2022 Incentive Trip Winner
COMMERCIAL MANAGER - VIC
TEG ANALYTICS
2018.03 - 2021.06
- Identify client opportunities that deliver commercial value in Victoria
- Build long term client relationships through ongoing consultative sales approach
- Define, manage and implement projects from initial consultation to completion including risk assessment
- On-board customer data and enrichment
- Data and ID matching to various DMP and DSP platforms
- Delivery of propriety platform and publish customer intelligence and insights
- Activation of customer IDs through programmatic and other addressable channels
- Successfully on-boarded a range of clients over the last two years, most notably flybuys, CUB, RACV, Energy Australia, SWM.
SENIOR ACCOUNT DIRECTOR
SIGNAL
2015.09 - 2018.02
- Commercialisation of flybuys data
- Understanding the intricacies of consumer driven behaviour across multiple categories within Coles Supermarkets
- Identification of key verticals for growth and collaboration for go-to-market strategy
- Educating advertising agencies and FMCG brands on closed loop reporting outcomes i.e Uplift, Loyalty, New, Active, Lapsing, Lapsed consumers and Product purchase cycle
- Led Senior, Mid-level agency management presentations
- In-depth understanding of data providers in market
- Complex stakeholder management.
PROGRAMMATIC MANAGER
GOURMET ADS
2015.02 - 2015.09
- In-depth and extensive industry relationships (DSPs and Digital Agencies)
- Identified opportunities from existing Programmatic, Agency and Direct buyers
- Created Programmatic Deals (Private Exchange) using Appnexus, Rubicon and other DSPs
- Increased revenue three fold during my tenure.
COMMERCIAL MANAGER
AD2ONE
2009.06 - 2014.10
- Successfully managed AD2ONE Australia with 18 direct reports P&L Management - $7m annual turnover
- Turned business around from a loss in FY12 to 571% growth in operating profit during FY13 to 131% operating profit during FY14
- Implemented AD2ONE's Premium Direct Marketplace strategy
- Launched AD2ONE's Private Marketplace
- Managed communications across 57 Publisher Partners, ebay, Coles Online, Wotif Group, PlayStation, Skyscanner, CNN, Reuters, Jamie Oliver, Nigellla, Sydney Airport
- Project managed migration of internal and external platforms - Netsuite and Appnexus
- Managed all key agencies and senior contacts throughout Australia.
VICTORIAN SALES MANAGER
TELSTRA DIGITAL MEDIA (SENSIS)
1998.03 - 2008.12
- Over the 10 years at Telstra Digital Media and Sensis Marketing Services, I was promoted into various roles prominently focused within Digital Media Sales
- Represented BigPond, Telstra, Sensis portals in market (which includes AFL, NRL, V8 Supercars)
- Built successful relationships with all Melbourne and Adelaide agencies
- Built and maintained relationships in the marketplace and successfully positioned the brand as a unique media solution
- Provided detailed reporting on sales figures and agency growth
- Identified key industry segments for growth
- Analysed & developed solutions for non-online spending clients & categories
- Analysed & developed solutions for online spending clients & categories who spent an extremely low share with Sensis Digital Network (formerly Mediasmart)
- Mentored account managers & sales co-ordinator
- Achieved highest revenue on record - July 2008
- Mindshare Most Valuable Partner award - Q4 2007
- Successfully positioned and sold integrated sponsorships: NAB AFL Tipping 2006 & 2007, L'Oreal Idol, NAB Draft Day, Cricket Australia CA TV Ford, AFL Club Packages 2015, Geelong & Swans Football Club Ford Sponsorship.
Education
AD EXCHANGE FUNDAMENTALS -
GOOGLE UNIVERSITY
01.2014
GRADUATE DIPLOMA OF MARKETING -
SWINBURNE UNIVERSITY OF TECHNOLOGY
01.2012
EXECUTIVE CERTIFICATE IN MEDIA PLANNING AND BUYING -
ADVERTISING FEDERATION OF AUSTRALIA
01.2008
EXECUTIVE CERTIFICATE IN EMARKETING -
ADVERTISING FEDERATION OF AUSTRALIA
01.2006
MANAGEMENT TRAINING -
NEGOTIATION INTELLIGENCE, EFFECTIVE PRESENTATION SKILLS, TALK FORCE
CABRA DOMINICAN COLLEGE, ADELAIDE -
01.1990
Skills
- Client Relationship Building
- Account Retention
- Business Development
- Key Account Management
- Data-driven decision-making
- Contract Negotiation
- Stakeholder Management
- Sales Quota Achievement
References
AVAILABLE ON REQUEST
Timeline
KEY ACCOUNT MANAGER
THRYV DATA (SENSIS DATA SOLUTIONS)
2021.06 - Current
COMMERCIAL MANAGER - VIC
TEG ANALYTICS
2018.03 - 2021.06
SENIOR ACCOUNT DIRECTOR
SIGNAL
2015.09 - 2018.02
PROGRAMMATIC MANAGER
GOURMET ADS
2015.02 - 2015.09
COMMERCIAL MANAGER
AD2ONE
2009.06 - 2014.10
VICTORIAN SALES MANAGER
TELSTRA DIGITAL MEDIA (SENSIS)
1998.03 - 2008.12
AD EXCHANGE FUNDAMENTALS -
GOOGLE UNIVERSITY
GRADUATE DIPLOMA OF MARKETING -
SWINBURNE UNIVERSITY OF TECHNOLOGY
EXECUTIVE CERTIFICATE IN MEDIA PLANNING AND BUYING -
ADVERTISING FEDERATION OF AUSTRALIA
EXECUTIVE CERTIFICATE IN EMARKETING -
ADVERTISING FEDERATION OF AUSTRALIA
MANAGEMENT TRAINING -
NEGOTIATION INTELLIGENCE, EFFECTIVE PRESENTATION SKILLS, TALK FORCE
CABRA DOMINICAN COLLEGE, ADELAIDE -
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