Summary
Overview
Work History
Education
Skills
Industry Experience
Personal Information
Timeline
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KATE JENNINGS

Melbourne,VIC

Summary

MAJOR EVENTS & SPONSORSHIP (Contract)

Fashion, Retail, Financial Services, Energy, Sports, Not-for-Profit, Trade Exhibitions, Conferences, Gala Dinners & Award Shows

A highly skilled strategic leader producing commercial and not-for-profit events, sponsorship, sales and marketing plans. My work involves strategic end-to-end planning and executing event, sponsorship and marketing plans. This includes team management, event logistics, operations, risk and budget management of up to $4M for any given project.

Overview

27
27
years of professional experience

Work History

SPONSORSHIP/WARDROBE

BENGAR FILMS
Melbourne, VIC
01.2015 - Current
  • Guy Pearce, 12 Episode, documentary series, ‘Advancing Australia’ aired on Network10
  • Sponsorship, Wardrobe Management and Styling for Channel Nine, 8 Episode cooking program ‘The Healthy Cooks’ aired Saturdays at 1pm on Channel Nine main
  • Implemented sponsorship strategy and gained over $600K in sponsorship for Channel 7Two 12-episode cooking program ‘The intolerant Cooks’ within a two-month time frame.
  • Organised and maintained wardrobe department documents, including inventory records.

EVENT DIRECTOR

COMME DES GARCONS
Melbourne, VIC
01.2012 - Current
  • In conjunction with Comme Des Garcons Paris Head Office
  • Design, management and implementations of the store launch 12/12/12
  • Design, management and implementations of the 10year Birthday celebration 12/12/22
  • Developed and implemented event plans, including budgets, catering, décor, entertainment and special guests
  • Managed on-site logistics during events, such as registration set-up, AV equipment setup and breakdown
  • Manage all instore activations & sales events.

SENIOR EVENT & SPONSORSHIP MANAGER

CONNECTIVE
Melbourne, VIC
11.2022 - 07.2023
  • Senior Leader on the Marketing Senior Leadership Team with three direct reports
  • Developed and implemented strategies to secure corporate sponsorships
  • Raised $5.5M in sponsorship revenue to execute the National Learning & Development Program
  • Developed and executed the event strategy for the Learning and Development program for over 120 digital and face-to-face events
  • Managed, implemented & reconciled the Learning & Development event budget $3M

EVENT OPERATIONS – HEAD OF DELIVERY

DIVERSIFED COMMUNICATIONS
Melbourne, VIC
04.2022 - 11.2022
  • Executive Position, reporting to the Managing Director
  • Lead a team of 11 - Operations Managers, Event Coordinators, Customer Service Coordinators
  • Effectively coached, mentored and developed the Delivery Team members to achieve required results, over 10 trade shows & conferences
  • Liaison with the Commercial Directors and Product Managers to understand the strategic direction of each product to book appropriate space and tenancy for future years events
  • Managed the coordination & implementation of all infrastructure, risk & logistics
  • Managed communication with teams and peers to maximise benefit of information across the business
  • Managed the recruitment and on boarding of four team members
  • Accountable for the delivery and management of all operational event budgets
  • Ensured Diversified W/OH&S Policy is adhered to on site either personally or through resource allocation
  • Undertaken COVID risk assessments for each show.

SENIOR EVENT MANAGER

RACING VICTORIA
Melbourne, VIC
06.2021 - 04.2022
  • Design, Management and Implementation of all Racing Victoria’s Spring Racing Carnival Events & Activations
  • Management and Implementation of Victorian Racing Awards Live Broadcast in conjunction with Racing.com
  • Management and Implementation of all corporate and media events
  • Management and Coordination of the 2022 "All-Star Mile" Owner/ Ambassador program, non raceday events & raceday events.

SENIOR BUSINESS PARTNER – EVENTS & SIEMENS ENERGY

SIEMENS LTD
Bayswater, VIC
06.2019 - 07.2021
  • Creative development of large-scale B2B events
  • Day-to-day Marketing Communication activity for Siemens Energy
  • Strategy, development, writing and pitching partnership programs
  • Financial management and implementation of all project budgets
  • Coordination and management of international trade delegations
  • Coordination and management of CEDA partnership and sponsorship
  • Cultivated relationships with key stakeholders to increase collaboration across departments.

EUROPEAN EVENT MANAGER (EMEA)

BARD UK
Crawley, West Sussex, UK
11.2016 - 06.2017
  • Contracted to Bard UK to organise and implement the 2017 company conference in Montreaux Switzerland and managed sponsorship agreements with healthcare professionals in-line with industry compliance law
  • Creative development & implementation of large-scale B2B events across Europe & the UK
  • Strategy, development, writing and pitching partnership programs
  • Financial management and implementation of all project budgets
  • Coordination and management of international trade delegations and trade shows.

EVENT & ACTIVATION MANAGER

EMPORIUM MELBOURNE
Melbourne, VIC
04.2014 - 09.2015
  • Event Operations & Management including retailer sponsorship agreements of Emporium Melbourne events & activations
  • Managed all Stakeholders including retailers, Centre Management & Suppliers
  • Developed & completed all risk assessment to meet OH&S requirements
  • Developed and implemented strategies to increase customer satisfaction and loyalty.

EVENT DIRECTOR

SPECSAVERS
Melbourne, VIC
03.2014 - 03.2015
  • Designed and managed Specsavers Partners Gala Dinner and Award ceremony for 700 at the Melbourne Room, Melbourne Exhibition and Convention Centre
  • Managed suppliers, talent, menu selection, venue negotiation, budget allocation and post event report
  • Maintained accurate records of expenses incurred while managing an event budget
  • Negotiated contracts with vendors and suppliers as well as managed vendor relationships throughout the process.

STRATEGIC EVENTS & SPONSORSHIP CONSULTANT

CLEAN ENERGY COUNCIL (CEC)
Melbourne, VIC
07.2009 - 10.2014
  • Senior Management contract position reporting to the CEO
  • Conducted research and analysis of market trends, customer behaviors to design and build ‘Clean Energy Week’ (Australia’s Largest Renewable Energy Expo)
  • Advised senior management on strategic planning, financial forecasting, budgeting, operations optimisation, departmental structure to increase event revenue & profit streams
  • Employed managed & mentored a team of three
  • Raised sponsorship of $2M and Net Profit over $1M, which contributed to the operating, costs of the organisation
  • Designed and implemented the CEC’s member, policy and accreditation event programs
  • Managed the Annual General Meeting (AGM) voting process and event logistics.

EVENT & ACTIVATIONS MANAGER

MELBOURNE’S GPO
Melbourne, VIC
02.2012 - 04.2014
  • Design and implementation of Melbourne’s GPO (boutique shopping centre) major event, activation and sponsorship programs working with Fabio Ongarto Design and Gloss Creative
  • Monitored budgets and expenditures to ensure cost-effectiveness while maintaining quality standards
  • Developed and implemented strategies to increase customer satisfaction and loyalty.

EVENT DIRECTOR

OMEGA
Sydney, NSW
01.2014 - 01.2014
  • Event management of Omega ‘Dark Side of the Moon’ watch launch to 100 key press and social influencers on behalf of Gloss Creative and Omega
  • Developed and implemented strategies for successful event planning and management
  • Collaborated with vendors to ensure delivery of quality services within budget constraints
  • Organised logistics including venue selection, catering and transportation

MAJOR EVENT MANAGER

MYER STORES LTD
Melbourne, VIC
12.2002 - 12.2008

Australia’s biggest department store with over 65 (at the time of my employment) stores nationally. Responsible for the seasonal event strategy, PR, creative direction, sponsorship management, budget management, and implementation of all MYER’s Corporate, Community, Supplier, Fashion and Racing events nationally.

Key Achievements

  • Lead a team of six Event Coordinators Nationally
  • Designed, managed and implemented the MYER Marquee during Melbourne Cup Carnival over seven years
  • Managed and built MYER Fashions on the Field from a regional competition to a world-renowned national racing competition
  • Managed all MYER’s race sponsorships nationally lifting the business profile and maximising the sponsorship to ensure a healthy return on investment on all MYER’s national corporate, community, supplier, fashion and racing events
  • Negotiated and managed supplier sponsorship and cooperative marking funds to increase instore event activity in excess of $3M anually
  • Managed and implemented all supplier events including ‘Supplier of the Year Awards’
  • Consulted and implement MYER Community Fund events including the ‘Precious Metal Ball’ and ‘Carols by Candlelight’
  • Designed, managed and implemented the largest fashion shows held in Australia achieving in excess $10M in publicity seasonally, on a spend of $600K for 14seasons
  • Managed individual project budgets of up to $4M including major sponsorship negotiations, event end-to-end implementation and leverage
  • Successfully implemented a national road show with Jennifer Hawkins gaining over $20M in publicity nationally for 8 seasons
  • o Negotiated and managed international celebrity appearances including, Carmen Kass, Eva Longoria, Kylie Minogue, Beyonce, David Beckham, Harry Kewell, Karson Kressley, Elle McPherson and Patricia Field.

FASHION PROMOTIONS MANAGER - VICTORIA

DAVID JONES
11.1999 - 12.2002

Responsible for the implementation and budget management of all of David Jones stores PR and events activity in Victoria.

Key Achievements

  • Implemented and maintained a regional press office, delivering seasonal presentations of key trends to fashion editors from national magazines, general and trade publications
  • Developed a successful regional event program to overlay the national activity, focusing on individual stores traffic and sales and community brand awareness
  • Managed all new store launches in conjunction with the national head office in Sydney
  • Project managed all David Jones Victorian events, including technical set-up, back of house requirements and talent sourcing
  • Managed corporate store and staff events

FASHION COORDINATOR

THE WOOLMARK COMPANY
11.1996 - 11.1999

Responsible for managing and conducting the bi-annual forecasting workshops for The Woolmark Company

Companies portfolio of Licensees and Key Industry Partners.

Key Achievements

  • Supervise all the incoming and outgoing of Forecasting Services
  • Forecasting market levels across a broad range of market sectors from innovative to commercial sectors
  • Interpreted trends and applying these to different market sectors catering for the needs of a broad range of target audience
  • Presented corporate marketing direction and key technical developments to wool grower groups at regional meetings
  • Acted as a media spokesperson and conducted radio interviews at regional meetings
  • Collaborated with the Corporate Affairs team to set up the event logistics and implementation of the AGM
  • Managed all Woolmarks PR and Event activities, including international trade stands and new product launches
  • Managed the Woolmark Media Lounge for Mercedes Australian Fashion Week

Education

Graduate Diploma of Business Marketing -

RMIT, City Campus
Melbourne, VIC
05.2005

Bachelor of Arts (Fashion Design with Marketing) -

RMIT, City Campus
Melbourne, VIC
06.1996

Skills

  • People Leadership
  • Strategic Leadership
  • Teamwork and Collaboration
  • Event Management & Operations
  • Creative Direction
  • Event Marketing
  • Project Management
  • Budget Management & Reporting
  • Stakeholder Management
  • Client Relations
  • Ability to Negotiate
  • High Level Communications

Industry Experience

Fashion, Retail, Financial Services, Energy, Sports, Not-for-Profit, Trade Exhibitions, Conferences, Gala Dinners & Award Shows

Personal Information

Title: HEAD OF MAJOR EVENTS & SPONSORSHIP

Timeline

SENIOR EVENT & SPONSORSHIP MANAGER

CONNECTIVE
11.2022 - 07.2023

EVENT OPERATIONS – HEAD OF DELIVERY

DIVERSIFED COMMUNICATIONS
04.2022 - 11.2022

SENIOR EVENT MANAGER

RACING VICTORIA
06.2021 - 04.2022

SENIOR BUSINESS PARTNER – EVENTS & SIEMENS ENERGY

SIEMENS LTD
06.2019 - 07.2021

EUROPEAN EVENT MANAGER (EMEA)

BARD UK
11.2016 - 06.2017

SPONSORSHIP/WARDROBE

BENGAR FILMS
01.2015 - Current

EVENT & ACTIVATION MANAGER

EMPORIUM MELBOURNE
04.2014 - 09.2015

EVENT DIRECTOR

SPECSAVERS
03.2014 - 03.2015

EVENT DIRECTOR

OMEGA
01.2014 - 01.2014

EVENT & ACTIVATIONS MANAGER

MELBOURNE’S GPO
02.2012 - 04.2014

EVENT DIRECTOR

COMME DES GARCONS
01.2012 - Current

STRATEGIC EVENTS & SPONSORSHIP CONSULTANT

CLEAN ENERGY COUNCIL (CEC)
07.2009 - 10.2014

MAJOR EVENT MANAGER

MYER STORES LTD
12.2002 - 12.2008

FASHION PROMOTIONS MANAGER - VICTORIA

DAVID JONES
11.1999 - 12.2002

FASHION COORDINATOR

THE WOOLMARK COMPANY
11.1996 - 11.1999

Graduate Diploma of Business Marketing -

RMIT, City Campus

Bachelor of Arts (Fashion Design with Marketing) -

RMIT, City Campus
KATE JENNINGS