Kate Manion
Boorowa,NSW
Summary
A strategic communications professional with 15 years’ experience across the agriculture, education and employment sectors. Genuine, dedicated and self-motivated, with excellent communication and relationship-building skills.
Overview
17
17
years of professional experience
Work History
PR Manager
VERTO
08.2021 - 08.2023
- Raised VERTO's profile, its service areas, people and clients through multiple channels, including traditional media and social media
- Supported VERTO’s vision to be a trusted industry voice by publishing research and leading the national discussion on apprenticeships, community, employment, and training services
- Contributed to creative marketing strategies and campaigns to increase VERTO’s reach and profile
- Developed and proofed engaging content for eDMs, annual reports, board papers, internal communications, tender submissions, and awards submissions
- Measured and reported on results of proactive media activities
- Investigated new and innovative ways to positively promote VERTO’s services, people and customers.
Senior Account Director
Cox Inall Communications
09.2011 - 08.2021
- Managed strategic communications for a range of government and corporate clients, from strategy, media, content creation, events, digital strategy, stakeholder engagement and issues management.
- Developed and maintained relationships with clients and suppliers and managed the delivery of project outcomes, on time and on budget.
- Mentored and supported junior staff.
- Managed and worked on the following client accounts: Sydney Royal Easter Show – Royal Agricultural Society of NSW, Meat and Livestock Australia (MLA), NAB Agribusiness, Livestock Biosecurity Network, Hort Innovation, Grains Research and Development Corporation (GRDC).
- Maternity leave taken in 2015, 2017 and 2019.
Marketing Officer
Hertford Regional College
08.2010 - 08.2011
- Developed and executed the College’s marketing plan, identifying target audiences, key messages, marketing channels (digital and traditional) and evaluation methods.
- Managed the College’s brand guidelines, ensuring consistency across all marketing and communications outputs.
- Managed suppliers, including external advertising agencies and graphic designers, to produce marketing content and campaigns.
- Developed copy for and proofed all College flyers, adverts, brochures and course directories, as well as website copy and eDMs
- Coordinated all photo and video shoots.
- Managed the College’s website and social media channels; analysed social and website data for campaign evaluation.
- Organised and promoted open days to prospective students and their families.
- Conducted competitor analysis on other UK Colleges to identify market trends and inform marketing strategies.
Consultant
Cox Inall Communications
01.2007 - 01.2010
- Conducted interviews and drafted media releases/case studies; filmed and edited on-farm case studies and farmer profiles
- Coordinated event logistics for stakeholder briefings for government clients. Duties included: creating invitation lists, inviting stakeholders, managing suppliers, liaising with venue managers, developing promotional materials for events
- Prepared campaign analysis and media monitoring reports to determine the effectiveness of client campaigns and projects.
Education
Bachelor of Arts & Communications - Public Relations and Organisational Communication
Charles Sturt University
2007
Higher School Certificate -
MacKillop College
Bathurst, NSW2004
Skills
- Public and media relations
- Strategic planning
- Project management
- Strong leadership
- Excellent communication (both written and verbal)
- Attention to detail
- Community-focused
Additional Information
Community experience
- 2023: St Joseph’s Primary School, School Play Production Assistant
- 2023: Inaugural Boorowa Blowout, Events Coordinator
- 2021-2023: Boorowa Early Education Centre, Management Committee Secretary
- 2012-2014: Albury Wodonga Rugby Union Club, Events Committee
Timeline
PR Manager
VERTO
08.2021 - 08.2023
Senior Account Director
Cox Inall Communications
09.2011 - 08.2021
Marketing Officer
Hertford Regional College
08.2010 - 08.2011
Consultant
Cox Inall Communications
01.2007 - 01.2010
Bachelor of Arts & Communications - Public Relations and Organisational Communication
Charles Sturt University
Higher School Certificate -
MacKillop College
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