Kate Marie

• Led communication strategies and digital health initiatives for various healthcare organisations, focusing on innovative technology solutions and stakeholder engagement.
• Developed and implemented communication strategies for digital health platforms, resulting in increased user adoption and engagement.
• Created content for multiple channels including websites, social media, and print materials to support digital health initiatives.
• Managed stakeholder relationships with healthcare professionals, government bodies, and technology partners.

Notable projects:

• Fast Living, Slow Ageing book series: comprehensive health and wellness guide emphasising evidence-based strategies for healthy ageing and chronic disease prevention. The series, including The Slow Ageing Guide to Skin Rejuvenation, reached over 25,000 readers and was strategically distributed to medical practices and libraries across Australia. Additionally, developed and maintained the Slowaging.org website to provide accessible ongoing education, covering topics such as nutrition, stress management, and brain health.
• Teleconsult billing system: developed and executed a comprehensive communication strategy for the launch of a pioneering telehealth billing solution. Delivered user guides and training materials to enable seamless adoption by healthcare professionals, contributing to digital health advancements.
• SLOWbot research initiative: led communication and multi-channel engagement efforts in collaboration with Italy's FBK research centre. The initiative explored the use of AI-powered chatbots for promoting healthy ageing through personalised lifestyle advice. Outcomes were showcased at the New York Pervasive Health 2018 conference and published in peer-reviewed research.
• Women's health decision-making research: directed study on how personality traits and values influence women's health decisions. Partnered with Dr. Laura Le Duc to develop interactive quiz, revealing distinct personas and providing tailored reports to empower participants in their health choices.
• CareerMx digital platform: pioneered development of a comprehensive digital career management platform tailored for medical professionals. Integrated features included documentation storage, intelligent document sorting, and tools to assist users in navigating medical specialty pathways
• Rural Adventure: conceptualised and executed this award-winning campaign, which employed innovative storytelling to attract medical students and junior doctors to rural GP training. The campaign utilised digital tools and personality profiling to successfully drive a 33% increase in rural GP applications.
• Pharmaceutical and healthcare marketing projects: designed and implemented digital marketing strategies for diverse clients, ranging from global pharmaceutical companies to SMEs. Created impactful websites, content marketing plans, and social media campaigns. Managed targeted newsletters achieving above-industry engagement rates.
• Place-based media: consulted to SA Health on how to optimise their in-hospital bedside screen network to enhance patient experience and communication.

Directed comprehensive marketing and communications strategies for one of Australia's largest GP training providers. While there spearheaded several digital transformation initiatives and novel communication projects targeting prospective GP trainees:

• Developed comprehensive digital ecosystem, including websites, mobile apps, and CRM integration, to streamline communication and enhance user experience.
• Implemented Australia's first AI-powered chatbot for GP trainee recruitment, improving engagement and lead capture by 40%.
• Created and executed multi-channel communication strategies, resulting in 33% increase in rural GP training applications.
• Led development of CareerMx, innovative digital platform for medical career management.

• Successfully sold and managed partnerships for RACGP's flagship events, consistently exceeding revenue targets through effective stakeholder engagement and relationship management.
• Built and managed CRM system to streamline sponsor and partner engagement, driving communication strategies that enhanced relationships and maximised revenue opportunities.
• Created and executed targeted sales campaigns for medical education initiatives, demonstrating in-depth understanding of needs and priorities of various stakeholder groups.

Throughout my early career, I led diverse projects spanning healthcare, education, and trade industries, delivering strategic growth and innovation. From facilitating medical centre acquisitions for corporate GP businesses to guiding non-profits, my work focused on creating impactful solutions tailored to each organisation's unique needs. I consistently bridged strategy, marketing, and execution to drive measurable outcomes. My efforts reflecting a dedication to advancing industries through strategic insight and practical implementation. Some of my more interesting projects:

• Medical centre acquisition work for various corporate GP businesses.
• Business development and marketing consultant to various non-profits including General Practice Registrars Australia, Australian Nursing Home and Extended Care Association, ACCESS, Australian Business.
• Contracted by Department of Industry, Science, and Tourism (DIST) to develop ‘Australia Inc' positioning for Australian health sector internationally. Created a marketing-oriented CD-ROM and brochure, secured sponsorships from government agencies, and managed project delivery. Oversaw creative, technical, and publication teams while coordinating strategic distribution efforts.
• Provided business development services on behalf of Australian Trade Commission (Austrade), KL, Malaysia to clients in health and education sectors. Advice was typically to Australian companies on market entry strategies, partnership opportunities, distribution channels, potential clients, and navigating regulatory issues in Malaysian market.
• Collaborated with CL Creations to produce and launch first documentation of Australia's biotech industry in form of a hard copy book, Biomedical, Biotechnology and Pharmaceutical Innovation: Australia's Opportunities. This was launched by then QLD premier Peter Beatty and industry association AusBiotech.
• Built and launched first Australian health dot.com on behalf of Australian Government (Australian Health Online).
  Launched Australia's first healthcare and agricultural trade directories in collaboration with Austrade.
• Re-launched two Asian-based magazines after acquisition of these by Australia's largest trade media company at time.
• Lecturer - Sales & Marketing