Accomplished General Manager of Media and Communications and News Chief of Staff and with a proven track record at the Victorian Chamber of Commerce, Nine and Ten, specializing in strategic planning, proactive earned media and execution alongside exceptional stakeholder management. Demonstrated success in enhancing community engagement and team performance, leveraging skills in news writing and crisis management to deliver impactful results. High-performing Board Member with substantial experience providing strategic leadership and governance to organisations. Proven track record of success in managing budgets and making sound business decisions. Team-oriented and driven to building relationships and fostering culture of excellence.
* Increased the media profile of the Victorian Chamber of Commerce by using my network, to ensure the body was the "go-to" voice of business in the state.
* Dismantled the media strategy I inherited, which was purely reactive, to formulating media strategies that are substantially proactive, and designed to promote the policy and advocacy work of the Chamber.
*Co-Authored Policy documents (including Turbo-Charging our Regions, Careers Paper, Cyber Apprenticeships, Housing Taskforce) and the State and Federal Pre-Budget Submission Papers.
*Overhauled Social Media from static displays to video/reels style to achieve greater engagement.
*Wrote Speeches for the President and CEO that ignited media attention.
*Cemented existing relationships and cultivated new ones with key members of the media.
*Achieved strong media output with a small team of varying ages and experience.
*As the Senior News Chief of Staff, the role is running the newsroom. This is everything from keeping on top of breaking news, ensuring daily exclusive content, maintaining the best standards of journalism, managing staff and logistics - reporters, cameras, editors, social and digital media, presenters, live link vans and helicopters.
*Maintaining good relationships and clear communication with many stakeholders - within the network, with other networks, with Government and Government bodies, Emergency Services, Courts, PR execs, Airports, Special interest groups etc
*I was hired to put Nine News back into the first place in the ratings. This was achieved within a year.
*Oversaw and managed effective communication channels for Victoria when Nine incorporated radio and newspaper arms.
2023 Melbourne Press Club. Quill Award for Best Breaking News or Live Coverage (9News-Maribyrnong Flood disaster)
2022 Nine Platinum Women Program Inaugural Member
2020 Nine Women of Influence. Finalist: "Leading the Way" award
2019 Melbourne Press Club. Highly Commended "Breaking News"
2011 Victoria Law Foundation. Winner Best Report on Television (Same day)
2008 Victoria Law Foundation. Columb Brennan Award for excellence in court reporting
2008 Victoria Law Foundation. Winner Best Report on Television (Same day)