Kate Nissen

• Lead marketing and communications strategies that drive business growth, enhance brand visibility, and nurture client and community engagement across Australia.
• Collaborate with senior leaders globally to align messaging with business priorities and deliver campaigns that showcase AECOM’s technical expertise in infrastructure, including health, education, sports and sustainable community precincts.
• Develop and manage high-impact content across multiple channels, including LinkedIn, media communications, and webinars.
• Drive AECOM’s positioning for the Brisbane 2032 Olympic and Paralympic Games through strategic stakeholder engagement and storytelling.
• Produce engagement materials that translate complex technical thought leadership into compelling narratives.
• Champion innovation in marketing and communications, ensuring recognition for AECOM’s people and projects.
• Build strong relationships with non-profits, contractors, and architects to support a unified vision for a sustainable, inclusive Games legacy for Queensland.
• Balance regional strategy with national initiatives to strengthen AECOM’s brand and market position across key sectors.

Support the Resources & Industry and Buildings & Places business lines by driving marketing initiatives that elevated AECOM’s market presence and deepened client engagement.

• Partner with technical teams and senior leaders to craft compelling narratives that showcase the strengths of our people, projects, and capabilities.
• Develop and execute targeted campaigns (specifically Brisbane32) that align with business priorities and resonate with key client audiences. Coordinate multiple stakeholder groups to collaborate effectively and engage with critical partners prior to project commencement.
• Coordinate events and marketing activities that strengthen relationships and create meaningful client touchpoints.
• Craft strategic messaging to support bids and pursuits, enhancing the impact and clarity of proposals.
• Connected business strategy with storytelling to enhance brand visibility and align communications with growth objectives.
• Delivered marketing with purpose, bringing energy, clarity, and cohesion to every client-facing initiative.

• Key achievement: Successfully led the business to a rebrand (and a new name) without assistance from an external agency. An incredibly challenging task launched within 6 months, but with a mammoth reward of seeing the new brand come to fruition.
• Lead the development, implementation, and management of all marketing and public relations initiatives to support business objectives.
• Collaborate with external stakeholders across the public and private sectors, particularly Queensland Health and the Department of Education, to support positive community outcomes.
• Engage with diverse communities across South East and regional Queensland, navigating complex environments with a broad range of industry and community stakeholders.
• Design and deliver community and stakeholder engagement plans to align efforts and ensure shared goals were achieved.
• Build and maintain strong, productive relationships with industry partners, government agencies, and key client stakeholders.
• Strengthen communication strategies to align with business goals and drive stakeholder engagement; lead and mentor a team of marketing professionals.
• Execute integrated B2B marketing strategies across digital channels including website, social media, eDM, SEO, and SEM, supported by regular performance reporting and analytics.
• Ensure consistent application of brand standards across all marketing and communications; provided guidance and training to employees to maintain brand integrity.
• Develop and implement both short- and long-term Marketing and Communications plans aligned with the company’s business strategy to support growth and stability across key markets.
• Initiate and develop a centralised project database to streamline marketing operations and improve access to key project information.