Kate North

Responsible for product strategy across La Collection Privee's Fragrance and Fashion categories in AU and NZ. Key responsibilities include:

• Go-to-Market Strategy: Collaborate with cross-functional teams (Supply Chain, CRM, Digital, Media, VM, Sales) to launch new products, ensuring consistent strategy and messaging
• Budget & Financial Management: Oversee SISO budget planning and A&P expenses across categories, ensuring efficient resource allocation
• Experiential Marketing: Plan and execute fragrance masterclass events, enhancing customer recruitment, retention, and brand awareness
• Retailer Relations & Open-to-Buy Pitching: Lead product presentations and pitch strategies to major retailers, aligning new product launches with retailers' OTB plans, inventory needs and merchandising strategies to maximize sales and ensure a successful in-store presence
• Stock & Inventory Management: Lead novelty forecasting, seasonal fashion buying, and EOL stock management, optimizing inventory levels
• Store Openings: Develop and execute product strategies for 2024 boutique openings and DS expansions (e.g., Macquarie, Chadstone, David Jones Bourke St)

Assisted marketing team to execute marketing and promotional calendar. Reporting directly to Marketing Director, key responsibilities included:

• Performance Analysis: Track and report on novelty launch results, producing PCR reports based on key performance indicators
• Competitor & Market Analysis: Conduct competitor case studies and track product offers during key gifting periods
• Creative & Digital Collateral: Create print and digital assets for events, retail promotions, and product strategy pitches, managing strategic agency and retailer relationships
• Invoicing & Vendor Coordination: Manage invoicing and payments with internal and external stakeholders

Supported the E-Commerce team in managing digital product launches, sales data analysis, and customer retention strategies. Key contributions included:

• Animation & Agency Management: Plan and execute digital animation campaigns, collaborating with external agencies for software development
• New E-Store Launch: Assisted in the successful launch of the NZ Shopify Plus e-popup site, Dior's first online platform in the market, and aided preparation for Salesforce migration
• Sales Data Analysis & Reporting: Monitor and report on weekly sales performance across 2000+ SKUs, providing actionable recommendations to improve performance
• E-Commerce Calendar & CRM Strategy: Developed and executed the 2022 E-Commerce calendar, including GWP activations and transactional offers, to drive online engagement
• Stock Forecasting & Replenishment: Collaborate with Supply Chain & Logistics teams to manage stock availability and ensure seamless order fulfillment

Contributed to the growth of Dior's E-Commerce & E-Retail presence through product enrichment and competitor tracking. Key achievements included:

• Product Enrichment & E-Merchandising: Coordinated the transfer and enrichment of over 2000 SKUs to the non-vending brochure site, optimizing product content and e-merchandising strategies
• Competitor Tracking: Developed and maintained weekly competitor tracking reports to monitor e-retail and e-commerce activities, providing insights into industry trends