Kate Vose

Subscriptions Squad - Everyday Extra & Delivery Unlimited Subscription

• Worked on launch of 'Everyday Extra' subscription sitting within Everyday Rewards loyalty programme at Woolworths. Working towards achieving highly ambitious subscriber acquisition target, executing marketing campaigns that effectively boosted brand awareness and increased sign ups.
• Developed acquisition and retention campaigns for Delivery Unlimited Subscription, increasing overall brand awareness, sign ups and reducing churn rate.
• Shaped a successful subscriber onboarding automation journey.
• End to end campaign management within engagement and retention stream, launching key retention activity i.e Extra Perks, delivered on monthly basis.
• Optimised customer experience throughout, moving towards a customer centric, app first approach.
• Project management and stakeholder management of key initiatives such as changes to the customer proposition
• Executed influencer marketing strategies that led to stronger brand credibility and endorsement from trusted sources.
• Optimized conversion rates via A/B testing of landing pages, ad copy, and other digital assets.
• Streamlined internal processes for increased efficiency in campaign management and reporting efforts.
• Proactively identified and resolved any potential issues or bottlenecks in the campaign management process, ensuring smooth execution and client satisfaction.

Everyday Rewards App - Acquisition, engagement + retention

• Increased app downloads through email led campaigns to engage and educate EDR members.
• Achieved ambitious target of 1.1m weekly active users within app.
• Optimized conversion rates via A/B testing across campaigns.
• Increased customer loyalty through the development of tailored loyalty programs and personalized marketing efforts.

• Developed comprehensive email campaigns for successful product launches.
• Managed end-to-end execution of email marketing initiatives, ensuring timely delivery and optimal results.
• Segmented subscriber lists to deliver relevant content, enhancing customer engagement levels.
• Analyzed campaign performance data to identify trends and areas for improvement.
• Collaborated with cross-functional teams to create effective promotional materials for email campaigns.

• Developing briefs for the creative team, working cohesively to develop a story led, customer engaging emails on a weekly basi
• Work alongside data management team to define a highly targeted and engaged audience selection
• Boosted email open rates by implementing targeted and personalized content strategies.
• Increased click-through rates by continuously testing and optimizing email designs and layouts.
• Developed comprehensive email campaigns for successful product launches.
• Managed end-to-end execution of email marketing initiatives, ensuring timely delivery and optimal results.
• Implemented rigorous A/B testing methods to determine the most effective subject lines and calls-to-action in emails.

Online Marketing Executive

• Working as part of the online trading team, looking after the kids & toys department
• Project managing campaigns internally with strategy, production, creative and design teams - from writing briefs to reviewing creative work
• Reactive market response via contingency activity
• Consistently analysing data throughout the campaign, making reactive but considered changes to ensure and improved ROI
• Present post campaign reporting inc GA metrics, buying reports, inbound marketing results
• Producing photography briefs for kids clothing, working with VM and Art direction teams
• Developing marketing campaign for major business projects such as Christmas, Black Friday and Back to School, working towards a deadline.