Kate Ward

In my current role I am responsible for:

• Leading the successful launch of 5 subsidiary brands (including in hospitality), overseeing brand development, messaging, tone of voice, and marketing strategy from concept to execution.
• Spearheading brand guidelines and guardianship, establishing consistent identity systems across digital, print, and environmental touchpoints.
• Delivering compelling brand copy and content for web, social, print and promotional campaigns under tight deadlines, balancing multiple projects with precision and quality.
• Managing and curating 8 social media accounts, developing differentiated messaging strategies to optimize audience engagement across diverse brand personalities.
• Optimizing website and landing page content with compelling brand content and SEO-rich copy
• Securing media coverage for the Group through strategic press releases, pitches, and nurtured PR relationships.
• Producing and managing high-quality photo and video shoots, ensuring visual storytelling aligned with brand messaging across campaigns and platforms.
• Collaborating cross-functionally with design, digital, and operations teams to ensure brand consistency and timely delivery of multi-channel marketing materials.
• Leading and mentoring younger team promoting a collaborative environment that encourages innovative thinking and skill development.

• Planning and development of trade promotions, regional and in-house events, and launch activities for Austin's rebrand.
• Copywriting for wine profiles and company blog, plus social media management.

• Management of Australia Post's 'Lead Nurture' B2B strategy and sales project.
• Established trusted relationships with key stakeholders by providing consistent communication and exceptional service.

• Account Management for two of the agency's flagship clients; Tasman Market Fresh Meats and Barry Plant Real Estate.

• Project management incl. experiential activations for the National Australia Bank's 'More Good, Less Evil.' campaign.

• Leading brand strategy and creative development of Sportsgirl's seasonal photographic campaigns.
• Managing the creative team to deliver multiple in-store and online campaign assets, nation-wide

• Global client lead for major client, Clarks shoes. Managing a dedicated team to drive global brand personality and brand guardianship.

• Strategic and creative management of accounts Kraft, Coca-Cola, and P&G. Managing a dedicated team, with a focus on wholesale and trade communication campaigns.

• Creative development and management of variety of promotional campaigns, including Capital One 'Thank You' Rewards, Kellogg's/Ted Baker Little Red Dress Campaign, Santander Rewards Campaign.

• Client management of T-Mobile, Sony Ericsson, Philips and LOCOG. Management and delivery of a diverse range of Shopper and BTL toolkits for global markets.

• Executing promotional and POS campaigns to support retail trading objectives.

• Copywriting, editing and print production of the revered Heal's Annual Furniture Brochure.

• Planning and production of Roxy seasonal creative consumer advertising campaigns for Australia and New Zealand, alongside creative agency.

• Coordination of annual World's Greatest Shave campaign. Development and copywriting of PR materials and patient information.