Katerina Pretty
Newport
Summary
Experienced entrepreneur with a 20-year track record of successfully launching and managing a small business. Proficient in strategic planning, business development, and financial management. Strong reputation for promoting teamwork and delivering impactful outcomes. Adept at navigating evolving market landscapes and spearheading innovative initiatives to drive business growth.
Overview
30
30
years of professional experience
Work History
Founder and Director
Stay'nPlay Centres
01.2008 - Current
- Established a successful business by identifying market needs and developing an innovative business solution. Stay'nPlay was founded in New Zealand (for a National roll out with Westfield), and later became a National supplier to all major shopping companies in Australia.
- Navigated regulatory and legislative frameworks to be able to launch Stay'nPlay. The first business of it's type in New Zealand and later in Australia.
- Led the strategic planning and sales and marketing process to define business goals and ensure alignment across all departments.
- Expanded the company's geographical reach, opening new markets and increasing profitability.
- Built a positive organisational culture that fostered creativity, innovation, and employee engagement.
- Secured sufficient funds to cover business obligations by tracking expenses and budgeting accurately.
- Introduced advanced technology solutions into daily operations which led to increased productivity levels throughout the company.
- Managed financial, operational and human resources to optimise business performance.
Hostess Manager
Mrs Robertson's Wine Bar
03.2022 - 03.2024
- Managed all Front of House operations to ensure exemplary levels of customer service.
- Managed high-pressure situations with poise, maintaining excellent customer service during peak hours.
- Maintained up-to-date knowledge of menu offerings and specials, providing accurate information to guests upon arrival.
Business Development Manager
Global Mark Pty Ltd
01.2005 - 01.2006
- Responsible for new business development of certification clients.
- Creating awareness of Global Mark capability to potential and existing Global Mark clients, including the TS 16949 market.
- Sales and marketing support as required, including sales proposals and tender responses.
- Key Achievements: 'Opened doors' and commenced dialogue to create a positive image of Global Mark to key prospective clients.
- Influential in bringing a number to Global-Mark clients across from competitive organisations.
- Designed and commenced distribution of Global Mark newsletter.
National Business Development Manager
Quality Assurance Services / SAI Global
05.2002 - 07.2004
- Company Overview - Subsidiary of Standards Australia.
- Responsible for - strategic, operational and financial management of sales, customer service, business development, program management, and marketing for Australia.
- Building and implementing strategic plan 'Line of Sight'.
- Agent for change in developing a sales driven organisation.
- Understanding viability and market readiness for new programs and business opportunities, and bringing them to market.
- Management of marketing and sales material to undergo a name change from Quality Assurance Services to SAI Global, and then for the public float (2003).
- Organisation of conferences and business development forums.
- Public speaking and representation of SAI Global at relevant internal and external forums.
- Key Achievements: Implementation of sales reporting structure and sales communication methodologies.
- Implementation of CRM system to accommodate client data, which also interfaced with client enquiries through the web site.
- Implementation of Key Account Management strategy and sales resource allocation.
- Restructure of sales department and training of personnel in basic sales techniques.
- Implementation of the Health Program.
- Implementation of a retention strategy, and the successful retention of a number of Key Accounts.
Manager, Marketing Partnerships
Diners Club International
09.2000 - 05.2002
- Responsible for the management of alliances and marketing partner business, nationally. This included AMA, AICD and AHA and made up 8% of Diners Club business nationally with a turnover of $500 million per annum.
- Devise, plan and implement marketing strategies to maximise card penetration, activation and revenue.
- Negotiation of contracts.
- Identification of new business partner opportunities.
Team Leader - Business Card
Diners Club International
06.1999 - 09.2000
- Responsible for corporate card sales for NSW and QLD.
- Autonomous development and management of 4 new staff to service and grow portfolios worth $240 million and $40 million in NSW and QLD respectively.
National Manager
Adecco
06.1998 - 06.1999
- Responsible for strategic development and operational delivery of recruitment and staffing solutions to 7 key national accounts.
- Co-ordination of national initiatives and service programs.
Regional Account Manager
Diners Club International
10.1996 - 06.1998
- Responsible for developing new business within Australia's top 1000 corporate companies.
- Managing and developing existing corporate accounts, with a combined turnover of $45 million, and covering half of NSW geographically.
- Achieved 45% growth in the territory, and 213% above budgeted turnover.
Banquet Sales Executive
ANA Hotel, Sydney
10.1995 - 10.1996
- Responsible for coordinating all aspects of functions to include weddings, gala dinners, press conferences, product launches, conferences and exhibitions.
- Training of staff in procedures.
- Financial management and reconciliation of accounts.
Education
School of St Helen And St Katherine
Abingdon, OxfordshireBachelor of Science - Hotel And Catering Business Management
Manchester Metropolitan University
Manchester, England06-1994
Skills
- Entrepreneurial and innovative
- Visionary leadership
- Strategic planning
- Staff management
- Business development
Timeline
Hostess Manager
Mrs Robertson's Wine Bar
03.2022 - 03.2024
Founder and Director
Stay'nPlay Centres
01.2008 - Current
Business Development Manager
Global Mark Pty Ltd
01.2005 - 01.2006
National Business Development Manager
Quality Assurance Services / SAI Global
05.2002 - 07.2004
Manager, Marketing Partnerships
Diners Club International
09.2000 - 05.2002
Team Leader - Business Card
Diners Club International
06.1999 - 09.2000
National Manager
Adecco
06.1998 - 06.1999
Regional Account Manager
Diners Club International
10.1996 - 06.1998
Banquet Sales Executive
ANA Hotel, Sydney
10.1995 - 10.1996
School of St Helen And St Katherine
Bachelor of Science - Hotel And Catering Business Management
Manchester Metropolitan University
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