Katherine Aquino
16 Badger Glade, Marsden Park,NSW
Summary
Highly proficient Marketing Manager with over 10 years of demonstrated success in omnichannel marketing, campaign development, content creation, sponsorship and events management, and corporate branding. Successful at leading all marketing activities from conception to completion, building positive relationships, and promoting products with innovative approaches. Well-versed in tracking market trends, achieving targets, and optimising opportunities for client acquisition and retention, and cementing brand dominance in the industry.
Overview
12
12
years of professional experience
Work History
MARKETING & EVENTS MANAGER
TMLabs
Sydney, Australia
10.2021 - Current
- Pioneer of the Marketing & Events business unit for TMLabs, an Elite Partner of ServiceNow (Global Tech Leader in Enterprise Digital Transformation)
- Creating, executing and reviewing marketing calendar plans and strategies
- Conducts market research, consumer trends report and competitive intelligence
- Participates in Quarterly Business Review and Leadership Team meetings
- Handles the marketing budget and reports, and negotiations with vendors and agencies
- Daily, weekly, monthly and quarterly direct & indirect written, visual, and video marketing using social media, LinkedIn, YouTube, podcast channels, contact lists and EDMs
- Was able to organically grow the company's LinkedIn page Followers from 500 to 1600 (220% increase) within 1.5 years
- Manages the copywriting, designing, production and distribution of Marketing collaterals (brochures, videos, advertisement posters, signages, banners)
- Co-leads in the production, publishing & promotion of the company's podcast, TMChats
- Works with the website Team
- Managing PR and provides creative direction to external design, photo & video agencies
- Works with the Capabilities and App Teams for New Product Development (NPD)
- Conceptualises brand names & taglines
- Works with ServiceNow and external marketing agencies for Go-to-market (GTM) / activations and social acceleration campaigns
- Plans and coordinates industry and team events, conferences & sponsorships (mix of in-person and virtual events)
- Works with the Talent Development manager and HR team for acquisition campaigns and onboarding process
- Manages the Office Project (sourcing a brand-new office, managing legal requirements, working with agents, solicitors, and suppliers, and handling branding activities and utilizes office as events space)
- Manages stakeholders at all levels.
INDUSTRY PLACEMENT CONSULTANT
Navitas Professional
Sydney, Australia
10.2018 - 10.2021
- Manages internship programs, student placements, and business partnerships with respected Australian and multinational companies in the fields of IT, Engineering, Accounting/Finance and Sales/Marketing
- Handles business development and expansion of industry partnerships
- IPC-lead for new product: Marketing Career Advancement Program
- Plans strategies and conducts Direct Marketing campaigns for business development
- Conducting workplace protocol sessions & career coaching for local & international students
- Attends industry and networking events
- Manages internship sponsorship booths and trade marketing
- Fortnightly, Monthly and Annual Placement reporting.
DIRECT GIVING & DATABASE ASSISTANT / Research Communications Assistant
Australian Cancer Research Foundation
Sydney, Australia
11.2016 - 07.2018
- Works as an effective advocate for ACRF - possessing strong interpersonal skills and superior attention to detail
- Assists in creating direct marketing campaigns, seasonal mailouts and digital campaigns for donations to cancer research
- Promotes brand awareness and gathers quality leads through effective communications with supporters as and where necessary by phone, email or at events
- Researches and provides new ideas for the Regular Giving program
- Does copywriting for written communications with Regular Givers and Appeal donors
- Identified supporter opportunities - via the database, research and competitive intelligence
- Also worked in the Marketing & Communications Team as research communications assistant, enabling the ACRF to deliver the latest cancer research news in the ACRF website
- Conducted successful training of a new member in the Direct Giving team.
MARKETING OFFICER / Marketing Team Leader & Brand Manager
Headstart Business Solutions, Inc.
Quezon City, Philippines
07.2013 - 04.2016
- Conceptualised, implemented and did annual reviews of marketing strategies to meet new organisational objectives and targets for each financial year
- Directly reported to the President and part of the Management Committee as Marketing Team Leader
- Led the marketing team in marketing, advertising, and promotional activities
- Was promoted from Entry-level Marketing Officer to Team Leader of the Marketing, Sales & Administrative Support Group
- Liaised with key partner organizations
- Handled 3 existing Brands
- Managed NPD - New Product Development of 2 new brands
- Works with the Research & Development (R&D) and Key Account Specialists (Sales) teams in improving and creating new products and services
- Communicates campaign briefs to in-house and external creative agencies
- Handled recruitment & training of new members of the Sales & Marketing Team
- Contributed to the company's significant increase in business value during tenure.
MARKETING EXECUTIVE
Brio One Commercial Corporation
Bonifacio Global City, Philippines
06.2012 - 12.2012
- Assisted the Brand Manager in the sales & marketing strategies of Brio One's major brands in the Prestige Beauty Care and Retail Industries
- Conducted market research and competitive intelligence
- Managed digital marketing, social media accounts and maintained good media relations
- Ensured proper placement of in-store promotional materials and prompt change of seasonal displays
- Organised the successful First Press & Bloggers Launch for MP School of Make Up Artistry
- Led the design, production and distribution of Sales & Marketing collaterals and press releases
- Handled monitoring of advertisements via MediaBanc
- Developed the content and label designs of original beauty products to be released by Brio One and coordinated with the manufacturers regarding this new line.
Education
Diploma - Certified Digital Marketing Professional -
DIGITAL MARKETING INSTITUTE
07.2023
Bachelor of Science in Hotel, Restaurant & Institution Management -
UNIVERSITY OF THE PHILIPPINES
10.2011
Skills
- Marketing strategies & campaigns
- Brand management
- Corporate communications
- Copywriting and Content creation
- Public relations / Media relations
- Social media marketing
- Video production
- New product development
- Market research & Competitive intelligence
- Press releases
- Leadership of Marketing & Creative Team
- Event management
- Sponsorship / Partnership management
- Project management
- Stakeholder management
Personal Information
Citizenship: Australian Citizen
References
Available upon request
Timeline
MARKETING & EVENTS MANAGER
TMLabs
10.2021 - Current
INDUSTRY PLACEMENT CONSULTANT
Navitas Professional
10.2018 - 10.2021
DIRECT GIVING & DATABASE ASSISTANT / Research Communications Assistant
Australian Cancer Research Foundation
11.2016 - 07.2018
MARKETING OFFICER / Marketing Team Leader & Brand Manager
Headstart Business Solutions, Inc.
07.2013 - 04.2016
MARKETING EXECUTIVE
Brio One Commercial Corporation
06.2012 - 12.2012
Diploma - Certified Digital Marketing Professional -
DIGITAL MARKETING INSTITUTE
Bachelor of Science in Hotel, Restaurant & Institution Management -
UNIVERSITY OF THE PHILIPPINES
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