Summary
Overview
Work History
Education
Skills
Accomplishments
Websites
Affiliations
References
Timeline
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Katherine Burtt

Sydney, Australia,NSW

Summary

Dynamic leader with +20 years experience and a proven track record in Product Development, Sourcing, Sales & Brand Management, adept in strategic planning and execution, driving business growth, and fostering team development. Excelled in product innovation and market expansion, demonstrating strong negotiation skills and an entrepreneurial spirit. Achieved significant profitability increases, leveraging excellent communication to align cross-functional teams.

Ex Quiksilver, Target Australia & Cotton ON

Overview

22
22
years of professional experience

Work History

Vice President - Johnny Bigg International

Retail Apparel Group
Sydney, Australia
05.2024 - Current

General Manager/Vice President

  • Developed and executed strategic plans to support the vision of the organization
  • Managed financial operations, overseeing budgeting, forecasting and financial analysis activities.
  • Improved profitability by accurately maintaining P&L to meet prime fiscal responsibility.
  • Provided organizational leadership and collaborated with executive partners to establish long-term goals, strategies and company policies.
  • Negotiated contracts with vendors for services and retail partnerships
  • Identified problems and implemented solutions to better streamline operations.
  • Oversaw technological improvements and integrations, through carefully managed projects to mitigate business bottlenecks.
  • Ensured compliance with applicable laws and regulations related to operations activities.
  • Analyzed market trends to identify opportunities for growth within existing markets or new ones.
  • Hired, trained, and mentored staff members to maximize productivity.
  • Contributed innovative ideas and solutions to enhance team performance and outcomes.
  • Provided oversight of all departments to ensure smooth operation of daily activities.

Wholesale & Marketplace Manager - Johnny Bigg USA

Retail Apparel Group
Sydney, Australia
09.2023 - 05.2024
  • Developed and implemented strategic plans to achieve company objectives
  • Analyzed business performance data and forecasted business results for upper management
  • Coordinated cross-departmental projects to ensure timely and successful completion
  • Assigned work and monitored performance of project personnel
  • Managed vendor relationships ensuring timely delivery of goods and services
  • Ongoing management of Retailer relationships to drive brand expansion
  • Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services
  • Worked with cross-functional teams to achieve goals

Head of Product – Rockmans & Be Me

Mosaic Brands
Sydney, Australia
09.2022 - 09.2023
  • Developed and implemented strategic vision across Rockmans & Be Me to promote business growth
  • Optimized strategic OTB and inventory planning processes aligned with seasonal requirements
  • Delivered comprehensive weekly trade analysis to key stakeholders at Mosaic Brands, aligning insights with CEO directives
  • Aligned efforts with key stakeholders in C-Suite, Buying, Planning, Production, Visual Merchandising, Customer Experience & E-Commerce
  • Utilized knowledge of forward trends to ensure product alignment with company identity
  • Executed plans to boost trade via targeted marketing initiatives
  • Encouraged team members' progress through dynamic leadership.

Brand Sales Manager – Cotton On Kids

Cotton On Group
Geelong, Australia
08.2021 - 09.2022
  • Executed strategic initiatives to penetrate key retail markets such as Macy’s and Hudson's Bay.
  • Provided thorough evaluations of trade activities for internal and external partners.
  • Facilitated cross-functional alignment among Cotton AU & USA teams concerning trend, buying, planning, production, marketing, and visual merchandising.
  • Joined forces with visual merchandising for uniform brand vision implementation regionally.
  • Streamlined communication to empower precise team implementation.
  • Actively facilitated collaborations between Cotton On, Macy's, and various wholesale partners for product expansion.
  • Guided team alignment with corporate culture standards.

Global Merchandise Manager

Princess Polly
Burleigh Heads, Australia
09.2020 - 08.2021
  • Oversaw teams in Buying, Design, Trend, Production, and Quality to achieve high performance
  • Formulated region-specific, trend-driven merchandise strategies compliant with OTB constraints.
  • Maximized revenue opportunities with ongoing evaluation and strategic reporting on various timeframes.
  • Monitored competitor actions to uncover market opportunities.
  • · Monitored evolving social influencer trends to anticipate changing consumer preferences and new product initiatives
  • Executed targeted strategies to boost merchandise marketing outcomes.
  • · Facilitated team's achievement of Social Responsibility objectives through supplier engagement and onboarding
  • · Fostered new ideas and implemented effective strategies for business growth aligned with company objectives

Global Buying Manager – Women’s Cut N Sew, Fleece & Jersey Bottoms

Cotton On Group
Geelong, Australia
03.2019 - 09.2020
  • Aligned regional product assortments with sales budgets and margin KPIs to optimize performance.
  • Managed open-to-buy and seasonal inventory strategies for department spanning 13 countries.
  • Managed entire product development cycle, ensuring accountability at each stage.
  • Prepare monthly, quarterly, and semi-annual analysis.
  • Facilitated collaboration across trend analysis, production, marketing, and visual merchandising teams.
  • Streamlined collaborative efforts to achieve global vision.
  • Fostered a motivating workplace culture while upholding corporate principles in buying and product design.

Sr Global Category Buyer (Knitwear/Jackets/Pants)

Cotton On Group
Geelong, Australia
11.2018 - 03.2019

Global Category Buyer (Knitwear & Jackets)

Cotton On Group
Geelong, Australia
09.2017 - 03.2018

Senior Buyer (Women’s Casual Tops)

Target Australia
Geelong, Australia
08.2015 - 09.2017

Buyer (Footwear & Accessories)

Target Australia
Geelong, Australia
11.2014 - 08.2015

Product Sourcing Manager

Target Australia
Geelong, Australia
10.2013 - 11.2014

Senior Sourcing & Production Manager

Mac Group Industries
West Footscray
07.2011 - 10.2013

Senior Merchandiser – Quiksilver (Mens/Youth/Boys)

UG Manufacturing
Torquay, Australia
03.2009 - 06.2011

Merchandiser - Quiksilver (Global Bags & Luggage)

UG Manufacturing
Torquay, Australia
07.2008 - 03.2009

Merchandiser - Roxy (Womenswear/Girlswear)

UG Manufacturing
Torquay, Australia
01.2008 - 07.2008

Merchandiser – Womenswear

Austin Group
Geelong, Australia
05.2005 - 01.2008

Junior Merchandiser - Kidswear

Austin Group
Geelong, Australia
11.2003 - 05.2005

Customer Support Specialist

Austin Group
Geelong, Australia
05.2003 - 11.2003

Education

Masters - Business Administration

Deakin University
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01-2026

Graduate Certificate - Business Administration

Deakin University
Geelong, Australia
01-2024

Certificate - Digital Marketing

General Assembly
Sydney, Australia
01-2024

Certificate III - Business (Office Administration)

Gordon Institute
Geelong, Australia
01-1998

Years 7-12 VCE -

Sacred Heart College
Geelong, Australia
01-1996

Skills

  • Product & customer obsessed
  • Effective communicator
  • Strategic thinker and problem resolution
  • Budgeting and cost control: multimillion-dollar P&L management
  • Contract negotiations
  • Organizational restructure and change implementation
  • Leadership and team building
  • Project planning and change implementation
  • Solutions-driven and results-oriented
  • Revenue and market expansion with an entrepreneurial spirit

Accomplishments

  • Doubled retailer exposure in the USA including launching retail footprint in the USA with double digit growth +30% sales & GP (Retail Apparel Group)
  • Initiating Social Responsibility future direction for Rockman’s & Be Me – focusing on supplier engagement/onboarding, transition to sustainable fabric qualities/materials, business ‘best practice’ around packaging, carbon footprint awareness and ethical partnerships (Mosaic Brands)
  • Accelerated expansion into the US market with growth to +50 key Macy's doors and department growth to 55m with 15% EBITDA (Cotton On)
  • Achieved double-digit year-over-year growth with a 30% increase in category revenue to 160 million (Cotton On)
  • Perfected FY19 Strategy execution to deliver GP growth exceeding budgeted expectations and other performance metrics in the Global Knitwear Category (Cotton On)
  • Participating in product knowledge videos for store teams (Target Australia & Cotton On)
  • Implementing volume jersey (table line) program after identifying gap in range, taking department to double digit sales growth FY17 (Target Australia)
  • Collaborating with L&D team to establish training program to be rolled out across the business (Target Australia)
  • Coordinating marketing direction for the business group (Target Australia)
  • Target Process Star for Outstanding Team – working collaboratively to drive process and future success (Target Australia)
  • Considered SME (Subject Matter Expert) working with Central Planning to improve process across the merchandise/buying and TAS (Target Asia Sourcing) Sourcing/Development teams (Target Australia)

Affiliations

  • Travel
  • Music, Movies and Theatre
  • MotoGP enthusiast
  • Running & Pilates

References

References available upon request.

Timeline

Vice President - Johnny Bigg International

Retail Apparel Group
05.2024 - Current

Wholesale & Marketplace Manager - Johnny Bigg USA

Retail Apparel Group
09.2023 - 05.2024

Head of Product – Rockmans & Be Me

Mosaic Brands
09.2022 - 09.2023

Brand Sales Manager – Cotton On Kids

Cotton On Group
08.2021 - 09.2022

Global Merchandise Manager

Princess Polly
09.2020 - 08.2021

Global Buying Manager – Women’s Cut N Sew, Fleece & Jersey Bottoms

Cotton On Group
03.2019 - 09.2020

Sr Global Category Buyer (Knitwear/Jackets/Pants)

Cotton On Group
11.2018 - 03.2019

Global Category Buyer (Knitwear & Jackets)

Cotton On Group
09.2017 - 03.2018

Senior Buyer (Women’s Casual Tops)

Target Australia
08.2015 - 09.2017

Buyer (Footwear & Accessories)

Target Australia
11.2014 - 08.2015

Product Sourcing Manager

Target Australia
10.2013 - 11.2014

Senior Sourcing & Production Manager

Mac Group Industries
07.2011 - 10.2013

Senior Merchandiser – Quiksilver (Mens/Youth/Boys)

UG Manufacturing
03.2009 - 06.2011

Merchandiser - Quiksilver (Global Bags & Luggage)

UG Manufacturing
07.2008 - 03.2009

Merchandiser - Roxy (Womenswear/Girlswear)

UG Manufacturing
01.2008 - 07.2008

Merchandiser – Womenswear

Austin Group
05.2005 - 01.2008

Junior Merchandiser - Kidswear

Austin Group
11.2003 - 05.2005

Customer Support Specialist

Austin Group
05.2003 - 11.2003

Masters - Business Administration

Deakin University

Graduate Certificate - Business Administration

Deakin University

Certificate - Digital Marketing

General Assembly

Certificate III - Business (Office Administration)

Gordon Institute

Years 7-12 VCE -

Sacred Heart College
Katherine Burtt