Katherine Grace
Holland Park,QLD
Summary
Accomplished Digital Growth Marketing Manager with a proven track record at Australian Retirement Trust, enhancing bottom-funnel conversion and achieving significant cost efficiencies. Expert in digital and social media marketing, I excel in staff management and negotiations, driving performance improvements and fostering strong external relationships. Skilled in data-driven decision-making and agile methodologies, I empower teams to exceed targets. I have both agency and client side experience.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Digital Growth Marketing Manager
Australian Retirement Trust
Brisbane, QLD
03.2019 - Current
- Manage bottom funnel conversion tactics in performance media channels (Paid Search, Social, Display, Aggregators) with key focus on CPA efficiencies while driving applicant volume to achieve or exceed forecast.
- Exploration in mid funnel tactics in paid search and social creating CPA ceilings, content requirements and other on site enhancements.
- Manage relationships with aggregators with strong focus on negotiation to extract best value out of each site.
- Manage relationships with external agencies to ensure successful implementation of paid initiatives and ongoing optimisations.
- Create data and insight lead new initiatives.
- Scoped stage approach and Implemented use of first party data to achieve significant cost efficiencies for QSuper acquisition and targeted approach for retention. This was a significant milestone with the approval from legal, compliance and info security.
- Collaborated with cross-functional teams to develop and implement retention activities.
- Empower team members with servant-leadership approach.
- Manage a large budget for mostly OPEX expenditure.
- Experience across META, DV360, SA360, GA4, Wondaris.
- Work in Agile framework.
Senior Manager, Digital Optimisation (Secondment)
Australian Retirement Trust (QSuper)
Brisbane, QLD
01.2022 - 06.2022
- Lead the QSuper Digital Optimisation team through complexities of QSuper and Sunsuper merger
- Responsible for QSuper performance channels and objectives, organic search and social media management.
- While morale was tested at this time, due to changes made to QSuper acquisition and general complexities of the merger, worked with the team to produce revised eligible acquisition campaigns, both of which continue to contribute to overall applicant volumes.
- Initiated and lead the complex integration of two social media brands to create harmonised approach across heritage funds tackling ways of working, management tools, content creation and overall monitoring.
- Encouraged team members with servant leadership approach.
Social Media Manager
QSuper
Brisbane, QLD
10.2016 - 03.2019
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
Segment Marketing Specialist Brand
QSuper
Brisbane, QLD
09.2015 - 10.2016
- Increased brand awareness by developing and implementing ATL brand campaigns.
- Work with media and creative agencies to develop and implement Brand awareness materials, following quarterly media schedules.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital.
Advertising Speciliast
QBank (QPCU)
Brisbane, QLD
08.2014 - 09.2015
- Planned and implemented advertising materials across Brand and Home Lending.
- Planned and executed photo shoot for brand and eligibility images including sourcing participants from emergency services working with media departments.
Account Manager
George Patterson Y&R (VMLY&R)
Brisbane, QLD
07.2010 - 02.2014
- Planned and executed large, multi channel advertising campaigns for Suncorp Bank including TV, radio, out of home, press and digital.
- Responsible for budget management across concept creation, internal production, external production and media.
- Attend TV and photo shoots.
- Managed close client relationships.
- Ensure campaigns are delivered on time and on budget.
Education
Bachelor of Communication - Mass Communication
University of Queensland
Brisbane, QLD11.2006
St Peter's Lutheran College
Brisbane, QLD12.2003
Skills
- Digital Marketing
- Customer Data Platforms
- Staff Management
- Data and Insight led approaches
- Negotiations
- External relationship building
Certification
ADMA Digital Marketing Course - Distinction 2018
Timeline
Senior Manager, Digital Optimisation (Secondment)
Australian Retirement Trust (QSuper)
01.2022 - 06.2022
Digital Growth Marketing Manager
Australian Retirement Trust
03.2019 - Current
Social Media Manager
QSuper
10.2016 - 03.2019
Segment Marketing Specialist Brand
QSuper
09.2015 - 10.2016
Advertising Speciliast
QBank (QPCU)
08.2014 - 09.2015
Account Manager
George Patterson Y&R (VMLY&R)
07.2010 - 02.2014
Bachelor of Communication - Mass Communication
University of Queensland
St Peter's Lutheran College