Katherine Mouradian

I currently work as a Project Lead, after being promoted from a Digital Marketing Specialist at LRI Media Group. I lead the team in running three separate websites: SportsTips.com, TheParlayKings.com and TheRacingSharks.com.au.

Some of the main tasks I tackle in my current position include:

• Work with business leaders and contribute to the development of the Company’s digital growth strategy.
• Provide key input on requirements and solutions to support the execution of business strategies.
• Facilitate the hiring, training and management of marketing and advertising staff.
• Build trust among team members by setting an example in terms of professionalism and commitment to Company values.
• Create and maintain a team culture that values, recognises and rewards high performance.
• Keyword research and competitor analysis for new websites in a range of markets, geographies and industries.
• Manage freelancers and/or casual staff in the design, development and maintenance of websites.
• Manage content production to ensure that SEO strategy targets are being fulfilled.
• Oversee marketing campaigns from start to finish, including strategy, content creation, sales writing, advertising budget, timeline management, execution of advertisements.
• Analyse performance of all marketing/advertising campaigns before, during and after the campaign.
• Monthly reporting to showcase results of projects.
• Compare financial performance and results to the budgeted and forecasted expectation and provide commentary as to any discrepancies.
• Ensure the integration of new initiatives into business operations, including expansion into new markets.
• Minimise business risk through appropriate due diligence and consideration of all aspects of new projects.

During my time working at my previous employment, Racenet was purchased by News Corp. Racenet was merged with a sister company, Punters, and during that merge I was offered a promotion from my previous role (SEO Executive). Both brands now sit under one umbrella company, News Perform. My role changed to Digital Marketing Manager - Search with responsibilities paving the way for SEO for multiple websites.

My tasks and responsibilities include similar to that of my previous role with Racenet, but also include additional aspects:

• Assistance in the development of SEO plans and strategies for the next quarter or financial year.
• Development of KPIs in relation to SEO for the next financial year.
• Management of SEO content team.
• Workshop with other stakeholders in the business to boost their own SEO knowledge.
• Develop solutions to any issues presented, led the way in rethinking of our sessions funnel model.
• Liaising and building relationships with those working at News Corp.

I previously worked as an SEO executive for one of the most popular online horse racing destinations in Australia, Racenet. Racenet has a very fast paced work force and we are required to exceed high targets while also turning over projects quickly.

My tasks and responsibilities included:

• Working along side the marketing team to achieve high targets set by management team.
• SEO (keyword research, on-page optimisation, link building, technical).
• Conduct SEO review of previous performance and put together plan for future SEO efforts.
• Analysis of current SEO position using tools such as Google Analytics, SEMRush and Moz.
• Creating and reviewing content to be posted on the Racenet website, as well as content for backlinking purposes.
• Producing weekly and monthly reporting for marketing and wider team.
• Proficient at all Microsoft programs including Microsoft Office.
• Create and send eDM to user database, using web development tool, Dream Weaver and email marketing tool, AWeber.
• Use CMS tool, Sitecore, to create and edit pages.
• Build relationships with affiliate partners including; Sportsbet, BetEasy (before the bookmaker merged with Sportsbet) and Neds.
• Research (ensuring I am always up to date with the latest advancements in SEO, Google, AdWords, social media, as well as researching the competition).

I previously worked as a Marketing Manager at SEO Shark. SEO Shark is a growing digital marketing agency located in Sydney and they also have offices located in Melbourne and Perth. They have become one of the leading and most trusted SEO agencies in Australia.

My tasks and responsibilities included:

• Management of team and office (ensuring all the necessary work is completed and the office is fully functional).
• SEO (keyword research, on-page optimisation, link building, image optimisation).
• Developing and implementing proper SEO strategies for clients with the ability to change and adapt as best practice evolves.
• Management of social media accounts (proficient at Hootsuite and OnlyPult, developing and implementing proper social media strategies for clients).
• Account management (liaising with clients and ensuring their needs are always met).
• Creating content (writing blogs for SEO Shark, Best in AU, for clients, landing pages).
• Reviewing and proof reading content (all content that is created within SEO Shark is sent to me and reviewed before being uploaded).
• Proficient at WordPress/ uploading content to websites.
• Reporting (creating monthly SEO and social media reports for my clients and analysing the main components).
• PPC strategy (create and manage clients AdWords campaign).
• Sales (call potential clients who are interested in using our services).
• Recruitment (in charge of interviewing, hiring and disciplining employees).