Katherine Parlour

Head of Campaigns

Temple & Webster

07.2018 - Current

Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
Researched developing trends to stay updated with new ideas and marketing practices.
Performed market segmentations, targeting and positioning for each product line.
Used data analytics to track lead generation campaigns and improve quality.
Managed workflow between staff, coordinating documents, planning, and creative material distribution.
Recruited and hired capable team members to add value and diverse skills set to marketing department.
Utilized market trends and target audience statistics to effectively and appropriately market products.
Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
Devised content strategy to effectively engage target audiences.
Coordinated with design and media teams to develop high-quality creative assets.
Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Optimized email campaigns to increase open and click-through rates.