Kathrin Ebbecke
Summary
I am a qualified Marketing Manager working in tourism, gastronomy and event industry with 7 years of experience. I am a very open minded and communicative person with a hands-on mentality.
Overview
7
7
years of professional experience
Work History
Marketing Manager
M3B GmbH
09.2021 - 02.2024
- Conception, project planning and implementation of holistic marketing campaigns in cross-departmental cooperation according to targets
- Planning and implementing cross-media activation and retention measures as part of a team (marketing, online marketing, public relations)
- Purchasing services and managing external partners such as advertising agencies, photographers/videographers, advertising marketers and printers
- Management of agreed sponsorships
- Planning and managing marketing budgets and media budgets according to specifications
- Collaboration on editorial plans and content planning in the social media area
- Preparation of relevant evaluations and statistics with derivation of strategic recommendations for action
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
Online Marketing Manager
Gastivo Portal GmbH
10.2020 - 09.2021
- Increased brand visibility by implementing strategic online marketing campaigns.
- Boosted website traffic through effective search engine optimization techniques.
- Generated leads with targeted email marketing strategies.
- Improved conversion rates by optimizing landing pages and user experience.
- Developed engaging content for social media platforms, driving increased engagement and followership.
- Implemented A/B testing strategies to optimize email open rates, click-through rates, and overall campaign performance.
Referee Digital Communications, B2B-Marketing
TUI Deutschland GmbH
01.2017 - 03.2020
- Leading fam trips for travel agents to the Canary Isles, Spain and Jamaica.
- Being part of the TUI CareTeam which is trained for psychological support in a destination during crises when TUI guests are affected.
- Developing communication and marketing strategies to stay in contact with more than 7.000 travel agencies via different channels and providing relevant information.
- Social Media Manager (facebook and Instagram)
- Writing, designing and coordinating articles for our monthly released magazine, newsletter and B2B-website.
- Negotiating marketing measures with cooperating companies.
Education
Bachelor of Arts - Online Marketing
IU Internationale Hochschule
12.2024
Apprenticeship Management Assistant For Tourism
TUI Deutschland GmbH
01.2017
Skills
- Developing communication strategies for different channels and target groups
- Creating and publishing marketing texts
- Reporting marketing measures based on KPIs
- Solving problems independently and making decisions
- Working in a team and motivating others with my good temper
- Being binding, reliable and committed
- Speaking English fluently
Timeline
Marketing Manager
M3B GmbH
09.2021 - 02.2024
Online Marketing Manager
Gastivo Portal GmbH
10.2020 - 09.2021
Referee Digital Communications, B2B-Marketing
TUI Deutschland GmbH
01.2017 - 03.2020
Bachelor of Arts - Online Marketing
IU Internationale Hochschule
Apprenticeship Management Assistant For Tourism
TUI Deutschland GmbH
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