KATIE OTTO
Brisbane,Australia
Summary
Customer-oriented, strategic-thinker, and meticulous sales professional with a robust history in building relationships, cultivating partnerships, retaining top accounts, and growing profit channels. Multitasking and self-motivated leader with expertise on expanding network connections, introducing products, implementing pricing models, inventory control and projections, vendor relations and territory development. Proven track record of successfully negotiating partnerships and expanding market presence with a strong focus on achieving results and adapting to dynamic business environments.
Overview
21
21
years of professional experience
Work History
QLD Partnerships Manager
IWG
09.2022 - 01.2024
- Deliver new partner locations increasing system revenue equivalent to 5m+ per annum
- Generate awareness rand visibility of the IWG partnership proposition in the market by developing B2B connections
- .Source partners capable of delivering rapid growth of the network through conversion of existing buildings pr by quickly securing new buildings
- Sell the range of partnership solutions to all prospects, converting interest into commercial negotiations and securing board approval for new partnership deals
- Convert commercial discussions into signed contracts with the support of IWG legal team
- Accomplished multiple tasks within established timeframes.
- Managed and motivated employees to be productive and engaged in work.
- Fostered partnerships with industry leaders, enhancing company's reputation and creating new business opportunities.
Partnership Manager
Homely.com.au
06.2021 - 08.2022
- Responsible for bringing on New Business and follow through of looking after those accounts ongoing including maintenance relationships, training and growing advertising spend
- Build campaign briefs to understand clients needs and offer 1 of 3 packages consisting of purchasing shares and online advertising, via Zoom and face to face meetings
- Proficient in CRM Salesforce was important
- Conducted regular business reviews with partners to assess progress against goals, adjusting strategies as needed to drive success.
- Established clear performance metrics for each partnership agreement which were monitored regularly ensuring accountability from all parties involved.
- Identified new potential partners through market research and competitive analysis, contributing to the expansion of the company''s network within targeted industries.
- Developed trusting relationships with key stakeholders for successful collaboration and long-term partnership growth.
- Collaborated closely with internal teams such as sales, marketing, product development to ensure seamless integration of partnership efforts within overall business strategy.
- Analyzed partner performance data to identify trends and opportunities for improvement, driving consistent growth in partnership value.
- Joined business development meetings and supported market outreach plans to improve business development.
- Developed comprehensive partnership proposals tailored to prospective clients'' specific needs and objectives, demonstrating a deep understanding of their businesses and challenges faced by them in their respective markets.
- Consistently monitored industry trends and competitor activity to identify new partnership opportunities and maintain competitive advantage
Business Development Manager
Bauer Trader Media
01.2016 - 03.2020
- Managed up to 190 business clients across all of Queensland whilst prospecting for new clients
- Analyzed each business's requirements to help create the best marketing campaign solution through print and digital platforms
- Obtaining new business clients to increase client base through identifying target market
- Enhanced brand awareness within the print and digital space
- Negotiated, prepared, and signed contracts with customers
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit
- Researched and identified opportunities for account growth, account penetration and market expansion
- Created reports and presentations detailing business development activities
- Collaborated with sales and marketing departments to support business objectives and client acquisition
- Identified and mapped business strengths and customer needs
- Reached and exceeded sale revenue targets
- Provided insight and direction on ad design and layout options to maximise ROI
- Analyzed departmental documents for appropriate distribution and filing
- Assisted various business groups with document organization and dissemination during acquisitions
Digital Media Sales Advisor
APN Media, DOMAIN.COM.AU
01.2013 - 01.2015
- Responsibly managed all business enquires via mail, phone, F2F and business real estate customers across all pillars
- Evaluated the needs of customers and provided an effective packaged solution
- Canvassed new business opportunities
- Responded to sale enquiries
- Established and managed own appointments
- Prepared and conducted presentations
- Prepared proposals for prospective customers
- Generated leads from referrals and other media
- Created building and profiling strategic alliances that are inline the vision for the company
- Analyzed departmental documents for appropriate distribution and filing
- Developed new process for employee evaluation which resulted in marked performance improvements
- Delivered an exceptional level of service to each customer by listening to concerns and answering questions
- Training offices once onboard on products
- Attending networking events
Media Sales Consultant, Classifieds
APN Media
01.2011 - 01.2013
- Dealt with sales enquires and responded accordingly
- Produced original, creative content for promotional advertisements and marketing materials
- Increased overall customer satisfaction ratings through regular follow-ups post-campaign completion, addressing any concerns or feedback.
- Used cold calling to reach out to local business owners needing new advertising products and services.
- Created and presented media and advertising packages to prospective customers.
- Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
Queensland Marketing and Sales Manager
Weddinglinks
01.2010 - 01.2011
- Developed and mapped out effective account allocations and territories
- Managed and achieved marketing and sales budgets
- Coordinated, directed, and supervised the activities ofthe sales team in order to maximise sales opportunities
- Initiated proactive programs to drive deeper customer relationships and greater sales opportunities
- Developed effective new business development strategies
- Oversaw a customer service team to ensure customer orders are processed inline with business expectations to maintain our standard of customer satisfaction
- Liaised with administrative, finance and operational units to ensure operational and strategic business objectives are met
- Implemented and reported of multi-channel marketing plans
Media Sales Consultant
Sensis, Yellow Pages
01.2008 - 01.2010
- Consulted to SME businesses about their advertising solutions
- Sold across the Yellow Pages Search Network
- Managed existing portfolio of customers
- Generated new business opportunities
- CRM management and appointment setting
- Prepared proposals for prospective customers
- Generated leads from referrals and other media
- Built and profiled strategic alliances that are inline the vision for the company
Education Sales Consultant
Australian Institute of Applied Sciences
01.2007 - 12.2007
- Prepared and activated College Open Days
- Cold calling and face to face business development
- Profiling of clients to relevant courses
- Prepared marketing collateral
- Student timetable management
- Delivered on-going student retention campaigns
- Upgraded clients to additional courses and curriculum to improve learning
- Worked alongside the sales team to devise innovative sales and marketing campaigns
- Managed Sales budget
- CRM Management
- Delivery of insights and new strategies to improve customer relations
- Ownership of the sales function, with experience in roles at the cold face of the sales cycle including cold calling, prospecting, lead generating & conversion
Regional Sales and Marketing Consultant
Queensland Teachers Union Health
01.2003 - 01.2007
- Prepared and activated TUH trade shows
- Cold calling and face to face business development
- Managed CRM
- Management of Sales budget
- Prepared sales and marketing collateral
- Insurance upgrade sales
- Management of in-store promotions
- Delivering monthly sales reporting and targets
Education
Dealing with difficult customers -
Australian Institute of Management
01.2005
Essential Selling Skills -
New Horizons
01.2005
Microsoft Excel -
New Horizons
01.2005
Bachelor of Arts -
Griffith University
01.1999
Year 12 completion -
Lourdes Hill
01.1998
Skills
- Relationship building
- F2F media sales
- Digital media
- Radio sales
- TV sales
- Outdoor sales
- Print sales
- Corporate level sales
- Sales experience
- Fast-paced industries
- Autonomous work
- Team collaboration
- Growth budget management
- New business revenue channels
- Sales budgeting
- Sales forecasting
- Sales reporting
- Sales presentation
- Copy preparation
- Digital marketing
- SEM campaigns
- Creative proposal writing
- Client relationship management
- Sales report preparation
- Sales analytics
- Database management
- Customer relations improvement
- Strategic planning
- Project management
- Customer relationship management (CRM)
- Lead generation
- Partnership development
References
Provided on request, Provided on request
Timeline
QLD Partnerships Manager
IWG
09.2022 - 01.2024
Partnership Manager
Homely.com.au
06.2021 - 08.2022
Business Development Manager
Bauer Trader Media
01.2016 - 03.2020
Digital Media Sales Advisor
APN Media, DOMAIN.COM.AU
01.2013 - 01.2015
Media Sales Consultant, Classifieds
APN Media
01.2011 - 01.2013
Queensland Marketing and Sales Manager
Weddinglinks
01.2010 - 01.2011
Media Sales Consultant
Sensis, Yellow Pages
01.2008 - 01.2010
Education Sales Consultant
Australian Institute of Applied Sciences
01.2007 - 12.2007
Regional Sales and Marketing Consultant
Queensland Teachers Union Health
01.2003 - 01.2007
Essential Selling Skills -
New Horizons
Microsoft Excel -
New Horizons
Bachelor of Arts -
Griffith University
Year 12 completion -
Lourdes Hill
Dealing with difficult customers -
Australian Institute of Management
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