Summary
Overview
Work history
Skills
References
Timeline
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Katie Williams

Gladesville,Australia

Summary

Results-driven professional with expertise in business development, strategic planning, and sales strategy, delivering consistent revenue growth through effective lead qualification and deal closure strategies. Adept at fostering partnerships, enhancing customer retention, and building strong relationships to drive long-term success. I am skilled in leveraging CRM platforms, monitoring KPIs, and implementing innovative solutions to optimise performance and achieve organisational objectives. Committed to driving sustainable growth through networking, problem resolution, and the cultivation of high-value opportunities.

Overview

9
9
years of professional experience

Work history

Business Development Manager

Proactive Business Services
Sydney
01.2025 - 02.2025
  • Secured new business opportunities by cultivating strong relationships with potential clients.
  • Managed key accounts, ensuring high levels of customer satisfaction.
  • Generated leads to bring in new client revenue and improve bottom-line profitability.
  • Identified opportunities to drive business growth, diversification and expansion.
  • Optimised sales procedures, resulting in faster turnaround times from prospecting to closing deals.
  • Showcased excellent negotiation skills whilst closing deals resulting in profitable margins.

Senior Business Development Representative

Retinue Accounting
North Sydney
03.2023 - 12.2024
  • Conducted in-depth analysis of client needs for SMEs and positioned them to be delivered customised solutions that aligned with their business objectives, leading to increased client satisfaction
  • Utilised market insights and strategic sales techniques to exceed sales targets and support overall business financial management
  • Longest tenured, consistently achieved high conversion rates on outbound calls
  • Developed a sales script as the first member of the sales department and played a key role in the company's rapid expansion from 7 to over 200 employees within a short timeframe
  • Developed best practice steps and secured major referral partnerships to establish long-term relationships on both individual and business level
  • Proficient in establishing long-term external stakeholder relationships to maintain and create recurring revenue streams and their industry competitors
  • Millions of dollars generated in New business sales

Employment Consultant & Post Placement Support Officer

APM Employment Agency
08.2022 - 01.2023
  • Advised on talent strategies, boosting job placements and enhancing workforce readiness
  • Achieve measurable results in revenue targets through effective negotiation and communication
  • Cold calling Employers to meet their needs of potential participant interviews
  • Collaborated with consultants to verify employment data, ensuring accurate wage reporting
  • Facilitated holistic job seeker support, connecting them with counselling services and vocational training to boost skills and confidence in desired industries
  • Evaluated participant needs, monitored compliance with mutual obligations, and consistently met KPIs and monthly forecasts, driving overall agency performance
  • Prepared detailed reports timely to aid strategic planning.
  • Updated internal databases regularly for accurate record-keeping.
  • Set up meetings with clients and stakeholders to progress current projects and proposals.

Sales Success Consultant

Remediator
Sydney
06.2021 - 09.2022
  • Assisted Australian consumers with resolving mis-sold insurance policies by managing claims related to junk insurance, personal loans, mortgages, and financial advisor fee reimbursements
  • Liaised closely with clients throughout consulting process, ensuring satisfaction at every stage.

Sales Consultant - Curtain & Blind Technician

Canberra Blinds, Awning and Curtain Centre
12.2015 - 08.2020
  • Tailored measuring, quoting and sales of Curtains, blinds and shutters
  • Used active listening and relationship-building techniques to assess customer needs and deliver viable solutions.
  • Dealt with customer queries effectively, maintaining high quality service standards.
  • Understood store goals and used upselling and cross-selling techniques to achieve targets.
  • Delivered high sales performance within budget to strict deadlines and targets.
  • Identified prospect needs and offered appropriate products and services.

Skills

  • Business Development
  • Strategic Planning
  • Sales Strategy
  • Revenue Growth
  • Communication
  • Customer Relationships
  • Networking
  • KPI Monitoring
  • Lead Generation
  • CRM Platforms
  • Strategic Partnerships
  • Business development
  • Deal closure strategies
  • Deal negotiation

References

Provided on request

Timeline

Business Development Manager

Proactive Business Services
01.2025 - 02.2025

Senior Business Development Representative

Retinue Accounting
03.2023 - 12.2024

Employment Consultant & Post Placement Support Officer

APM Employment Agency
08.2022 - 01.2023

Sales Success Consultant

Remediator
06.2021 - 09.2022

Sales Consultant - Curtain & Blind Technician

Canberra Blinds, Awning and Curtain Centre
12.2015 - 08.2020

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