Katrina Fisher
Carina,QLD
Summary
Dynamic visual merchandising manager with a proven track record at Witchery Fashions, enhancing customer experience through innovative merchandise presentation and effective communication. Leveraged creative vision to boost sales and optimize store layouts, achieving significant improvements in customer satisfaction and traffic through compelling window displays and strategic team training.
Overview
17
17
years of professional experience
1
1
Certification
Work History
State Visual Merchandising Manager QLD/SA
Witchery Fashions
10.2024 - Current
- Developed and implemented visual merchandising strategies that align with brand identity and sales performance.
- Designed and created attractive window displays and in-store displays
- Trained and mentored staff members in QLD & SA on visual merchandising best practices, improving overall team performance.
- Adapted quickly to changing trends within the retail industry, embracing new methods when necessary while maintaining consistent results in sales performance metrics.
- Oversaw visual merchandising for new store openings and store collateral change-outs.
- Strategically arrange merchandise to highlight key items and create an appealing shopping experience.
- Manage budgets for materials, props and display installations
- Conducted regular assessments of store layout, making data-driven adjustments to optimize traffic flow and product visibility.
- Identify and track key performance indications related to visual merchandising efforts
- Maintained strong knowledge of current fashion trends and consumer preferences, applying this insight to create visually appealing merchandise presentations.
- Analyzed customer feedback and sales data to adjust visual merchandising strategies for optimal performance.
- Communicated visual merchandising information and standards via in-store training and regular meetings.
- Trained new staff on visual merchandising standards and practices, ensuring consistency across all store locations.
Field Visual Merchandiser
Witchery Fashions
01.2021 - 10.2024
- Worked with store managers to implement new displays, promotions and store layout changes.
- Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
- Revamped store layout to improve customer flow and overall shopping experience, resulting in better customer satisfaction ratings.
- Increased customer traffic through effective window displays that showcased new products and promotions.
- Analyzed sales data and customer feedback to develop creative solutions to improve customer experience.
Area Sales Manager
Witchery Fashions
02.2017 - 01.2021
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
- Fostered a positive work environment within the sales team by encouraging open communication, teamwork, and mutual support among team members.
- Increased sales revenue by developing and implementing strategic sales plans within the area
- Maximized store profits with thoughtful budgeting practices that controlled expenses without compromising customer experience or product quality.
- Developed strong sales teams through effective recruitment, training, and management processes.
- Evaluated employee performance regularly, offering constructive feedback to foster professional development within the team members.
Cluster Retail Store Manager
Witchery Fashions
01.2015 - 01.2017
- Maintained a clean and organized store appearance to enhance the overall shopping experience for customers.
- Completed routine store inventories.
- Managed inventory control processes to restore back stock, control costs, and maintain sales floor levels to meet customer needs.
- Coached employees and trained on methods for handling various aspects of sales, complicated issues, and difficult customers.
- Evaluated employee performance regularly provided constructive feedback coaching opportunities improvement recognition outstanding achievements.
- Improved store sales by implementing effective marketing strategies and attractive visual merchandising.
Retail Store Sales Manager
Witchery Fashions
12.2007 - 01.2015
- Boosted customer satisfaction levels through attentive service, timely resolution of issues, and personalized recommendations.
- Coordinated with other store managers within the retail chain to share best practices, problem-solve challenges, and contribute to overall company success.
- Led visual merchandising efforts to create appealing displays that showcased new products and promoted seasonal trends effectively.
Education
High School Diploma -
Moreton Bay College
Brisbane11-2006
Skills
- Customer experience
- Merchandise presentation
- Creative vision
- Communication and collaboration
- Organizational Skills
- Attention to detail
- Effective communication
- Relationship building
- Window displays
Certification
- Cert IV Retail Store Management, Witchery Fashions - 2012
Timeline
State Visual Merchandising Manager QLD/SA
Witchery Fashions
10.2024 - Current
Field Visual Merchandiser
Witchery Fashions
01.2021 - 10.2024
Area Sales Manager
Witchery Fashions
02.2017 - 01.2021
Cluster Retail Store Manager
Witchery Fashions
01.2015 - 01.2017
Retail Store Sales Manager
Witchery Fashions
12.2007 - 01.2015
High School Diploma -
Moreton Bay College
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