Katrina Kail
Geelong,VIC
Summary
Reliable Coordinator enthusiastically pursuing opportunity to add immediate value to growing team. Inspired to help others and driven to apply unfailing work ethic to meet objectives. Industrious and committed with skills for multitasking and managing time well.
Overview
27
27
years of professional experience
Work History
Senior Digital Consultant & Strategic Analyst
Search Global Pty Ltd
12.2021 - Current
- A results-driven Digital Consultant and Analyst with a proven track record of optimising clients' digital presence and boosting ROI
- Proficient in Google Analytics, Google Search Console and Google Merchant Centre among a number of digital tools and software, I provide data-driven insights to enhance clients’ online visibility, performance and improve the user experience (UX)
- My expertise extends to developing tailored digital strategies that translate into optimised website and e-commerce efficiency.
Trainer & Facilitator
Reboot Retail
04.2015 - Current
- Over the course of many years, I have garnered extensive experience as an invited trainer, speaker & facilitator at numerous online and face to face conferences and events
- My expertise in areas such as strategic marketing, financial management, customer service strategies, and website optimisation has allowed me to deliver impactful and insightful presentations.
Entrepreneurial Experience
Curly Kail Infinity Pty Ltd
01.2001 - Current
- Throughout my extensive entrepreneurial journey, I've demonstrated a strong entrepreneurial skill set, from founding and establishing businesses to successfully navigating the intricacies of business ownership
- This includes the development of robust business plans and long-term growth strategies, securing funding and astutely managing the financial aspects of my enterprises.
Business Mentor
Small Business Smart Business
01.2015 - 03.2019
- An initiative by Geelong Chambers of Commerce, I was tasked as a business mentor & trusted advisor to guide small to medium business owners, providing valuable support and marketing expertise
- This role demanded a wide range of responsibilities together with a diverse skill set to effectively nurture and elevate each mentees' businesses.
Property Owner & Rental Management
12.2000 - 01.2015
- My extensive experience as a property owner and self managing landlord spans a wide array of responsibilities
- Over the years, I have acquired and overseen multiple rental properties, successfully attracting tenants through effective marketing strategies
- My ability to screen and select tenants based on strict criteria, along with managing lease agreements and rental contracts, ensures the seamless operation of these properties.
Service Coordinator
NAC Air conditioning Pty Ltd.
06.1996 - 06.1997
- With extensive experience as a coordinator, I have excelled in efficiently managing a team of over 20 technicians across diverse job sites
- My role involved prioritising service calls, optimising technician schedules, and ensuring the timely completion of tasks
- I handled various administrative responsibilities, including job tracking, timesheets, and work orders, and maintained constant communication with field personnel through two-way radio systems.
Education
Cert IV TAE, Training & Assessment -
HS Business School
Cert IV New Small Business -
Netgain Training
Bachelor of Business Administration (BBA) -
RMIT University
Computer Programming -
Chisholm Institute
Year 12 TEE -
Woodvale
01.1991
Skills
- Leadership: Ability to inspire, guide, and motivate teams, demonstrated in various roles managing teams, providing guidance and facilitating growth
- Communication: Strong written and verbal communication skills, as demonstrated in my roles as a trainer, facilitator, public speaker and networking activities
- Client Relationship Management: Demonstrated ability to build and maintain strong client relationships
- Problem-Solving and Critical Thinking: Demonstrated problem-solving and critical thinking analytical skills in various contexts including resolving disputes, addressing complex challenges, providing solutions and making strategic decisions
- Decision-Making: Demonstrated ability to think critically, analyse complex issues and make strategic decisions as demonstrated within digital, entrepreneurial & property management roles
- Time Management: Ability to handle diverse responsibilities and allocate time and resources for optimal productivity, demonstrating strong time management skills
- Adaptability: Adept at responding to changing circumstances & evolving market conditions with flexibility
- Leadership and Team Management: Effective leadership abilities, including leading teams, coordinating resources, and fostering effective teams
- Conflict Resolution: Ability to maintain an even demeanour while quickly finding resolutions to conflicts
- Strategic Thinking: Proficient in long-term planning and vision implementation
- Delegation: Skilled in assigning tasks and responsibilities with precision
- Financial Management: Experienced in managing budgets and resources with financial acumen
- Project Management: Proficient in planning, organising, execution and overseeing projects
- Emotional Intelligence: Demonstrated ability to understand and guide emotions effectively
- Networking: Established track record of active involvement building and maintaining a diverse and extensive professional business network which involves connecting people, leveraging networks for business development, maintaining valuable professional relationships and collaborating for mutual benefit
- Data Analysis and Interpretation: The ability to analyse data from various sources, including the Google suite of digital tools, to derive insights and make data-driven decisions
- Digital Strategy Development: Proficiency in developing tailored digital strategies to achieve specific goals and improve online presence and performance
- Lead Generation and Nurturing: Expertise in generating leads and nurturing potential business prospects, which is crucial for marketing and business growth
- Marketing Strategy Development: The skill to craft effective marketing strategies that increase brand visibility and drive business success
- Adaptability: The capability to adapt to changing market conditions, technological advancements, and industry trends, ensuring the ability to thrive in dynamic environments
Volunteer Positions
- PeSA Australia, Board Member, 09/2021, Present
- Retail Global, Advisory Board Member of Marketplaces Council, 05/2020, Present
- EBay Seller Panel, Advisor, 04/2021, Present
- EBay, Expert Customer Service Representative, 04/2021, Present
- Bellevue Kindergarten, Vice President, 02/2018, 02/2019
- Geelong West Drumcondra Playgroup, Coordinator & Administrator, 09/2014, 05/2018
- Admin eBay Sellers Australia Facebook Group, 07/2014, Present
- National Achievers Congress, 09/2011
- Crossways Community Services, 11/2000, 01/2003
- Crossways Community Playgroup
- PFA; School Council; General Volunteer Roles, 02/2001, Present
- Belmont High School, School Council Community Member, 11/2015, 02/2017
Interviews
- Ch9 A Current Affair, 2013
- Ch9 A Current Affair, 2015
Organizations
- Geelong Chambers of Commerce
- Entrepreneurs Geelong
- NORA
- PeSA Strategic Partner
- PeSA Board member
- BNI
- Business in Heels
- Geelong Small Business Networks
- Various other organisations
Publications
eBay Made Easy, Global Publishing Group, 2014
Timeline
Senior Digital Consultant & Strategic Analyst
Search Global Pty Ltd
12.2021 - Current
Trainer & Facilitator
Reboot Retail
04.2015 - Current
Business Mentor
Small Business Smart Business
01.2015 - 03.2019
Entrepreneurial Experience
Curly Kail Infinity Pty Ltd
01.2001 - Current
Property Owner & Rental Management
12.2000 - 01.2015
Service Coordinator
NAC Air conditioning Pty Ltd.
06.1996 - 06.1997
Cert IV TAE, Training & Assessment -
HS Business School
Cert IV New Small Business -
Netgain Training
Bachelor of Business Administration (BBA) -
RMIT University
Computer Programming -
Chisholm Institute
Year 12 TEE -
Woodvale
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