Katrina O'Donoghue

A dedicated and result-driven individual with solid background in sales and retail operations, committed to delivering high levels of services to exceed client expectations. Recognised for my reliable, responsive, and professional service; I pride myself with hands-on approach in service delivery complemented by my ability to work independently and as part of a team whilst maintaining personal integrity. This has enabled me to gain a wealth of knowledge and skills that place me at a vantage position in order to undertake new roles and responsibilities, as the experience I have gathered so far is readily transferable. As an accomplished State Regional Manager with commitment to excellence, strong work ethics, and ability to meet targets, I have the desire and passion to pursue a successful and satisfying career where I can exhibit my expertise and aptitude through quality service delivery and fostering organisational services to the highest standards. My passion for my role is steeped in selling and the development of my team to achieve and be the best in what they do.

• Country Road, 2014-present, State Regional Manager, Responsible for overseeing all financial, people and business aspects across 19 retail sites and 14 Myer concession businesses throughout Victoria, Tasmania, South Australia and Western Australia, Total MAT in excess of $100 Million, 1 regional manager directly reporting to me and 11 other direct reports throughout my region, Regularly facilitate store visits with Chairman, Board, CEO and heads of retail, Attend range reviews/trade meetings and provide feedback on commerciality of product and opportunities, Work closely with Merchandise teams to ensure right product, right place and address opportunities for each site based on demographic and feedback from managers, Assisted in leading productivity review and analysis of base rosters for all retail and Myer sites and set new ideal templates, Work with head of retail and HR to identify key talent within the business, Assist in development of Top 20 store strategy, Key focus on development of talent within these states through training and succession planning, Support GGM of retail in development of regionals and being a sounding board for the greater business form a retail perspective: step into her role to represent stores when on leave
• Country Road, Aug 2008 - 2014, Regional Manager, Efficiently identifies opportunities and strictly implements strategies to improve sales results and performance of a store, cluster and region whilst ensuring adherence to the relevant branding standards, Demonstrates ability to identify and maximise profit of a store, cluster and region by effectively executing relevant responsibilities which include:, - Managing controllable store costs, - Managing shrinkage, - Maintaining budgets by ensuring effective rostering, - Maximising productivity, - Driving UPT (Units per transaction) results improvement, - Attracting customer through New Card Signups (New Card Conversion), - Maximising conversions to sales opportunities with every customer in the store, Ensures that customer service delivery is of the highest quality by ensuring that the Country Road service culture are being implemented all throughout the region, Contributes positively on matters relating to team development by establishing a highly skilled sales team in accordance to the Country Road best practices and service culture, Illustrates excellent leadership in motivating the team by acknowledging results, performances and conducts towards work, Maintains a collaborative team by keeping an open communication lines and ensures all relevant information is cascaded to appropriate channels, Performs other responsibilities that involve maximising business opportunity, improving processes, ensuring effective decision-making, and maintaining awareness on market trends, Managed all facets of the Trenery Victorian business for 18 months in conjunction with CR, Successfully established a consistent financial performance of the region growing the MAT (Moving Annual Total) last year for total region by over $4 million, Maintained a continuous growth in sales for the region every year, All sites have always been profitable and all controllable costs were well managed, Positively contributed on the development and succession planning of key talent to bigger roles, Every year, region has met key KPIs and achievement of bonuses for teams and managers., Created tools such as daily tracker for stores, conversion and salary tracker that was adopted by retail operations, Created commercial training components that have now been rolled out nationally, Gained an opportunity to be exposed to Board visits on a regular basis and interacted with key executives
• Country Road, 2005 - 2008, Store Manager, Developed and maintained a professional and motivated team by conducting regular coaching activities and applying effective leadership techniques thereby increasing sales and ensuring team efficiency, Effectively managed stock and monitored inventory levels whilst providing key decisions relating to stock control, Conducted sales analysis and developed forecasts of cost, budgets and variance analysis, Kept abreast with current business trends and marketing strategies whilst initiating team meetings to pool ideas in utilising new concepts and strategies, Demonstrated resilience in handling numerous functions including business development, finance, human resources, marketing, and sales
• Myer, 1995 - 2005, Business Manager, Efficiently handled financial management and managed all areas of the store including administrative responsibilities, Managed all areas of customer service ensuring courtesy and prompt service, attending to customer complaints through to resolution, and providing immediate answers to queries, Conducted performance discussions whilst encouraging the team to meet sales targets as well as finding solutions to improve the team's performance, Provided support to operations and ensured adherence to relevant standards, policies and procedures, Lead teams of over 100 across cosmetics, footwear and fashion primarily