Summary
Overview
Work History
Education
References
Timeline
Generic

Katrina Shi

South Yarra,VIC

Summary

Career oriented and result-driven with a successful track record of achieving business goals and taking the business to a new level. I am eager to continue my growth in retail management and greatly in luxury brands. I believe my roles and responsibilities have been diverse and I have extensive experience representing a broad range of renowned International brands. I am keen to utilize my wealth of knowledge and practical experience within the fashion and retail sectors and I seek a position with a dynamic organization that can offer continued learning and ongoing career development and progression.

Overview

9
9
years of professional experience

Work History

Store Manager

Fendi
Chadstone, Victoria
09.2019 - Current
  • Leading and managing a highly cooperative team of 18 people, directly reporting to General Manager in Australia, liaising with AU operation, VM, marketing, HR team and SEAA merchandising and CRM team to foster store sales performance and clients’ loyalty.
  • Store sales performance: immediate sales increase since joined. During pandemic in 2020 with 5-month lockdown, +54% vs 2019; In 2021, 4-month Victoria lockdown, +43% vs 2020.
  • Highest growth in Australia, consistently No. 1 store with 86% achievement rate of reaching monthly targets over span of 28 months at 100% up to and over 120% of commercial budgets.
  • Increased store ranking in Chadstone shopping mall from No.13 to No. 7
  • Closely working with SEAA CRM team and WW PCR team for national events and store projects.
  • Develops a selling strategy and action plans based on market trends, sales objectives, and inventory control to achieve and exceed commercial target, ensures that all the sales team members fully understand the direction and selling strategy, and applies such as, innovative approaches in sales and team management over the lockdown period, which were shared as best practices by office, amongst the whole Australian and SEA network for maintaining the growth of the business and high net worth clients relationships.
  • Closely working with SEAA Merchandising team to implement a proper buying strategy, based on the specific of Chadstone store’s demography, demands and sales objectives.
  • Manages inventories in a proactive way to increase sales and keep a financially healthy stock level. Fully aware of store inventory, anticipate stock build-up and shortages, and maintaining reasonable stock level.
  • Recruit and retain talented people, identify team’s potential and talents, and working closely with regional training manager to develops and shapes their skills. Inspire and motivate the team to build a strong diverse, cohesive, and productive team.

Assistant Store Manager

Balenciaga
Chadstone, Victoria
09.2017 - 09.2019
  • Managing the Flagship store of Melbourne, leading and developing a team of 10, whilst liaising directly with the South East Asian & Australia General Manager.
  • Increased Balenciaga APAC store ranking from 35 to 16 within 8 months.
  • Achieved store turnover 105% in 2018; increased like-for-like growth of +95% for the year of 2018.
  • Rewarded “Annual Retail Excellence Awards” in the Chadstone luxury category with the highest growth 2018.
  • Creating a working environment conducive to teamwork and professional development through ongoing constructive feedback, encouraging and inspiring team daily through coaching and appropriate training to ensure customers receive an ultimate luxury experience.
  • Responsible for store visual merchandising, and adept in back-office operations including payroll, rostering, stock management & after-sales services, facilitating smooth day-to-day operation of the store.
  • Leading the store through the major transitional period from a franchise-owned to direct-operated store, ensuring the operations of the business runs smoothly via effective recruitment of new staff, monitoring and reviewing the store performance on a daily and weekly basis, providing qualitative feedback to SEAA merchandising team to ensure product availability, whilst maintaining a client-centric approach.
  • A key player in setting up the country Flagship store in Sydney Westfield, developing a unique operational process within a new store dynamic and retail environment.
  • Spearheading a smooth renovation process for the Chadstone flagship by facilitating clear communication between multiple parties including HQ, the contractors, the landlord, the logistics team and the store team.

Team Leader

Harrolds Australia’s Luxury Department Store
MELBOURNE, Victoria
03.2016 - 09.2017
  • Initially hired as full-time sales associate and promoted to team leader within 6 months due to excellent results and leadership skill.
  • Led the Women'swear department of 20 team members and directly reporting to the Store Manager.
  • Achieved and exceeded store objectives by building team cohesion and training both current and new staff on new products, styling and selling strategies on a weekly basis.
  • Highest achiever - over $2 million in individual sales annually, consistently achieving over 110% of personal monthly targets.
  • Assisted the Store Manager in the implementation of structural changes during the store expansion from a Men’s department store to a full-fledged luxury department store.
  • Developed an in-depth understanding of design, creative inspirations, and various fabrications by working with an extensive range of brands and products ranging from finest Menswear tailoring brands such as Brioni & Tom Ford to modern luxury brands like Saint Laurent & Alexander McQueen.
  • Built an extensive VIC clientele by providing personal shopping and styling services as well as hosting in-house and external VIC events such as GQ event, and exclusive product launches for example the Bamford & Cartier launches in 2017.

Assistant Store Manager

EVEN PENNILESS
Melbourne, Victoria
10.2014 - 03.2016
  • Excellent up-to-date product knowledge and enthusiasm for brand.
  • Consistently met and exceeded individual and store performance targets; demonstrated ability to complete tasks efficiently.
  • Assisted store manager in day-to-day administrative tasks and managing the store stock levels to ensure optimum utilization of window and shop display to increase sales through from visual merchandising

Assistant Store Manager

Eth0s
Shanghai, China
10.2012 - 12.2013
  • Multi-brand boutique located in Shanghai, China with a focus on avant-garde fashion.
  • Assisted in setting up a pop-up store for a collaboration with a furniture brand.
  • Managing the team to deliver KPI's and compliance through the operation, as well as delivering excellent customer service.
  • Educated, trained, and supervised team members as representatives of the ‘Eth0s’ brand

Education

Public Heath

Deakin University
Melbourne, VIC

Bachelor of Nursing

Deakin University
Melbourne, VIC

References

References available upon request

Timeline

Store Manager

Fendi
09.2019 - Current

Assistant Store Manager

Balenciaga
09.2017 - 09.2019

Team Leader

Harrolds Australia’s Luxury Department Store
03.2016 - 09.2017

Assistant Store Manager

EVEN PENNILESS
10.2014 - 03.2016

Assistant Store Manager

Eth0s
10.2012 - 12.2013

Public Heath

Deakin University

Bachelor of Nursing

Deakin University

Similar Profiles

CREATE PROFILE
Katrina Shi