Katrina Walter
CAULFIELD NORTH
Summary
Dynamic PR and Content Manager with a proven ability to develop and execute multifaceted campaigns that build reputation, drive buzz and support business goals. Can identify market opportunities through know-how and tapping into key trends. Extensive experience across technology, education, finance and service sectors. Proficient in public speaking and data analysis. Will successfully enhance online presence, while fostering strong relationships with journalists to achieve consistent results.
Overview
23
23
years of professional experience
Work History
Communications and PR Manager
Phocas Software
11.2018 - Current
- Advise executive team across proactive and reactive media issues
- Regularly report on content strategy to ensure targets are being met and new tactics tested
- Successfully plan and execute global internal and external communications campaigns for product launches, corporate milestones and brand initiatives
- Optimize online presence through social media management and search engine optimization techniques to support AI change
- Increase average recurring revenue from organic content by 47% YOY
PR and Marketing Manager
Lauriston Girls' School
05.2015 - 11.2018
- Helped school dominate female education news cycle
- Secured a place for the principal at the AFR business summit and successfully coached her to be an expert commentator in education
- Increased brand awareness by developing and executing targeted marketing campaigns
- Streamlined digital communication and website, improving enrolments by 16% over 3 years
- Managed and nurtured small, productive team to support $60 million business
Senior Consultant
Currie Communications
06.2009 - 04.2015
- Managed key corporate accounts like Australia Post, GSK, State Library of Victoria and Queensland University to deliver multi-channel communication campaigns to align with business goals
- Facilitated workshops with clients to identify pain points, establish goals and define actionable steps towards achieving desired outcomes
- Presented findings and recommendations to executive-level stakeholders, effectively communicating key insights and action plans
- Delivered media training and social media crisis management workshops for clients
Senior Advisor
CPR Communications
02.2003 - 03.2008
- Worked across national teams to help clients navigate Australia's regulatory environment or drive public awareness campaigns
- Built and maintained an extensive journalist network and leveraged connections to secure extensive media coverage for clients
- Enhanced client relationships by providing strategic advice and guidance about media and community engagement
- Rebranded mecu from disparate credit unions into Australia’s first sustainable bank and launched a range of products including Australia's first green car loan
Education
PESO Model Measurement - Public Relations
Spin Sucks
Online01-2024
Storytelling For Influence - Design Thinking
IDEO U
Online01-2022
Certificate in Emotion, Outrage And Participation - Community Engagement
International Association For Public Participation
Australia01-2014
Certificate in Direct Marketing - Direct Marketing
Association of Data-Driven Marketing And Advertising
Melbourne, VIC01-1997
Certificate in Public Relations - Public Relations
RMIT University
Melbourne, VIC01-1996
Bachelor of Economics - Political Science
Monash University
Clayton, VIC01-1993
Skills
- PR strategy and content development
- Reputation management
- Crisis management
- Public speaking and storytelling
- SEO and social media strategy
- Data analysis and evaluation of campaigns against business goals
Timeline
Communications and PR Manager
Phocas Software
11.2018 - Current
PR and Marketing Manager
Lauriston Girls' School
05.2015 - 11.2018
Senior Consultant
Currie Communications
06.2009 - 04.2015
Senior Advisor
CPR Communications
02.2003 - 03.2008
PESO Model Measurement - Public Relations
Spin Sucks
Storytelling For Influence - Design Thinking
IDEO U
Certificate in Emotion, Outrage And Participation - Community Engagement
International Association For Public Participation
Certificate in Direct Marketing - Direct Marketing
Association of Data-Driven Marketing And Advertising
Certificate in Public Relations - Public Relations
RMIT University
Bachelor of Economics - Political Science
Monash University
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