Kavya Sri Ankathi
Central Coast
Summary
Strategic Digital Marketing Manager with background in developing and implementing comprehensive digital marketing strategies. Strengths include strong knowledge of SEO, SEM, social media platforms, content creation, website analytics and e-mail marketing. Demonstrated success in enhancing online presence while driving growth and improving brand image. Proven ability to lead teams towards goal attainment through innovation and creativity.
Overview
5
5
years of professional experience
Work History
Digital Marketing Manager
Smart solutions
Hyderabad
02.2024 - 11.2025
- Coordinated efforts between creative team members such as graphic designers or video editors.
- Negotiated with vendors to obtain most cost-effective pricing for product distribution.
- Delivered marketing strategy updates to upper-level management.
- Evaluated marketing personnel and offered constructive feedback on ways to improve.
- Maintained up-to-date knowledge of industry trends and emerging technologies in digital marketing space.
- Coordinated marketing events for showcasing product and service offerings.
- Expanded personnel skill sets by mentoring marketing team both individually and in groups.
- Tracked and analyzed social media and online marketing initiatives.
- Developed marketing strategies based on corporate objectives and market trends.
- Wrote social media content to increase engagement with customers.
- Prepared marketing campaign budgets with finance personnel.
- Oversaw social media accounts and image licensing.
- Posted new content for products and services when managing marketing and release calendars.
- Planned and implemented strategies for paid search campaigns across multiple ad networks.
- Hired, trained and mentored sales and marketing staff dedicated to employing Google AdWords, Google Analytics, and other SEO techniques and metrics sources.
HR Manager
V2 ITS Sloution
Hyderabad
08.2020 - 02.2024
- Handled sensitive employee and company information with highest level of confidentiality and discretion.
- Helped with employee transfers and referrals.
- Used data and analytics to improve company processes for recruitment, selection and onboarding.
- Developed and implemented HR strategies to improve employee engagement and retention.
- Identified operational weaknesses to improve or innovate people, programs and processes.
- Suggested promotions and wage increases according to employee performance.
- Advised leadership on vacation and sick time, benefits, job services and employment discrepancies.
- Developed processes for onboarding new hires into the organization's culture.
- Conducted recruitment process for new hires, including job postings, interviews and background checks.
- Recruited new employees and built relationships, driving visibility.
- Developed employee orientation and training programs for new hires.
- Organized and facilitated team-building activities, including monthly staff meetings.
- Created and maintained personnel records, such as hiring documents, benefits information and payroll data.
- Launched wellness plans to reduce stress, boost morale and increase productivity.
- Reported on workplace health and safety compliance to superiors.
- Coordinated employee benefits programs, including health insurance and retirement plans.
Education
Master of Computer Applications - Computer And Information Sciences
Kakathiya University
Hyderabad04-2023
Bachelor of Science - Mathematics
Kakathiya University
Hyderabad04-2020
Skills
- Digital marketing
- Social media management
- SEO optimization
- Content creation
- Campaign planning
- Data analysis
- Budget management
- Team mentoring
- Market research
- Performance tracking
- Social media expert
- Data analytics
- Account management
- Email marketing campaigns
- Product promotion
- Digital advertising platforms
- Social media activities
- Sales planning
- Online engagement
- Mobile marketing tactics
Accomplishments
- Best employee of the month in the year 2022 and year 2023.
Affiliations
- content marketing.
- social media marketing.
- Email campaigns.
- Advertising.
- mobile marketing.
- SEO.
Languages
English
Professional
Hindi
Limited
References
References available upon request.
Timeline
Digital Marketing Manager
Smart solutions
02.2024 - 11.2025
HR Manager
V2 ITS Sloution
08.2020 - 02.2024
Master of Computer Applications - Computer And Information Sciences
Kakathiya University
Bachelor of Science - Mathematics
Kakathiya University
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