Kayla Enter

Responsible for the strategic direction of Digital Marketing, Ecommerce and Direct Marketing teams of Amart.

• Developed comprehensive strategic roadmaps outlining short-term and long-term goals that aligned with business direction.
• Frequent presentations to C-Suite to communicate progress of Digital Roadmap
• Managed relationships with external vendors to ensure timely delivery of high-quality services at optimal costs.
• Led team of passionate Digital marketing professionals, offering mentoring and coaching to build knowledge and skills.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Increased website traffic by implementing effective SEO strategies and technology to assist roll out.

Top Achievements:

• Overhauled tracking and reporting to provide transparency of results to Senior Leadership team and C-Suite
• Partner/Agency audit due to internal skill gaps
• Pitch and Implementation of new Tech Tools that significantly reduced Website Errors and customer pain points
• Onboarding of new Media Agency
• Offline to Online - omni ROAS media strategy
• Overhaul of Ecommerce Strategy and homepage functionality
• Restructure of Data Architecture of Amart Database

Responsible for creating strong relationships with External Vendors and the end to end Digital Strategy direction of the business.

Top Achievements:

• Instigated and assisted generating ROI for the Digital Transformation Data Maturity Roadmap
• Overhauled Budget Management Tracking
• Managed RFP process of new websites and subsequent roll out

Responsible for managing the end-to-end Digital Strategy for 15 clients and leading a team of Digital Specialists including Content, SEO and Paid Media.

• Strengthened client relationships by consistently delivering tailored solutions and proactive communication.
• Managed a diverse industry portfolio of clients, ensuring personalized attention and high-quality service delivery.
• Conducted thorough market research to identify potential business opportunities and develop targeted strategies accordingly.

Top Achievements:

• Instigated and led complete restructure of iProspect Brisbane
• Profit/Cost analysis on all clients to ensure business profitability

MAT Leave Contract - Responsible for managing the Paid Search, Aggregator and Native Advertising of QSuper.

Top Achievements:

• Complete restructure of all SEM campaigns
• Overhauled budget tracking between agency and internal teams
• Built dashboards for tracking discrepancies

Responsible for leading the SEO, Paid Media, Direct Marketing (SMS& EDM), Marketing Automation and Analytics teams in the Flight Centre (retail) brand.

• Managed a team of digital professionals, fostering a collaborative environment that encouraged creativity and innovation.
• Led digital marketing initiatives and acted as main point of contact for leadership, technology, product management, analytics, finance and external vendors.
• Developed clear strategic 90 day plans and roadmaps for the Digital direction of Flight Centre
• Collaborated with cross-functional teams to deliver cohesive digital branding, ensuring consistency across all channels.
• Created landing pages and user funnels designed to capture leads, resulting in increased customer acquisition rates.
• Ran in-house Performance Media teams.

Top Achievements:

• Won 'Captains Pick' Flight Centre Award
• Proactively began an Offline Data Integration project to optimize towards omni ROAS
• Launched Data Driven Attribution Project
• Increased automation in the Performance Media Space which significantly increased results from Paid Social and Search
• Implementation of Salesforce DMP

Flight Centre Tenure: 2016 - 2020 [COVID stand down)