Kayla Gardner
Albury,NSW
Summary
Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Poised to contribute to team success and achieve positive results. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm. Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.
Overview
19
19
years of professional experience
Work History
SENIOR SALES MANAGER
Meetpat
05.2024 - Current
- Developed and implemented effective sales strategies to reengage existing client relationships and uncover partnership opportunities
- Collaborate closely with departments to develop targeted campaigns and Sales offerings to drive significant increases in qualified leads and overall sales performance.
- Mentored junior sales professionals in advanced selling techniques, resulting in enhanced contributions to overall team success.
- Created annual sales targets and tracking processes to foster and manage pipeline opportunities and revenue forecasting
- Research and analyse business history to determine best sales practises and identify growth areas within the business
GENERAL SALES MANAGER
SOUTHERN CROSS AUSTEREO | Triple M, Hit FM & Channel 10 TV
01.2021 - Current
- Manage and lead team of Account Managers to achieve individual and teams targets, KPI's and growth
- Plan and implement internal and external sales promotions, consisting of both incentive driven programs and tailored client marketing solutions
- Develop and rollout Business Strategies for Quarterly and Annual Budget plans
- Build and execute Multi Media marketing concepts and campaigns to deliver outcomes for internal and external stakeholders
- Manage and oversee Projects, including planning, execution and post analysis reporting
- Provide Training and mentoring to sales team and support staff, to establish efficient workflow processes and adoption of internal systems
- Foster professional relationships and engage community partnership opportunities.
MEDIA SALES EXECUTIVE
SOUTHERN CROSS AUSTEREO | Triple M, Hit FM & Channel 10 TV
01.2015 - 01.2021
- Professionally work with small to large scale clients on a national and local level to uncover areas of business growth and opportunity
- Develop and deliver tailored marketing campaigns to meet objectives, reach target audiences and achieve results
- Including; Radio, TV and digital advertising; Branding and creative commercial concepts, Promotions and events, Partnership and Sponsorships
- In addition to achieving 18 consecutive radio budgets, I proactively assist in building internal sales tactics for the team to generate revenue and meet company budgets and targets
- Lead creative sessions with internal departments to brainstorm effective and innovative solutions that integrate our brands, clients and engage audiences
- Initiate new business relationships and identify corporate partnership prospects within the market.
PROMOTIONS DIRECTOR
SOUTHERN CROSS AUSTEREO | The River, Star FM & Channel Ten TV
01.2010 - 01.2015
- Successfully planned, implemented and managed all station promotions and events including station lead and client lead tactics
- Oversaw creation and delivery of national client lead promotion tactics and campaigns across Victoria and NSW
- Sought to provide support and training for Promotion Managers throughout regional Victorian markets
- Supported the Sales and Management Team in reaching their budget targets, by creating integrated client and station promotions that generated station revenue and offered tailored marketing solutions for businesses
- Lead and coordinated the strategic marketing and tactical survey plan for The River and Star FM to achieve number 1 and 2 stations listened to most in Albury first commercial radio market survey in 2017
- Managed all community partnership and sponsorships, including our own Give Me Five For Kids charity, raising a record $100,000 for Albury Wodonga Health Pediatric Ward, through on air and off air community fundraising events and tactics.
OPERATIONS MANAGER
BENDIGO BOMBERS FOOTBALL CLUB | VFL affiliation to Essendon
01.2006 - 01.2009
- Oversee the successful day to day operation of the Football and Administration Departments; Provide support and assist in the development of all staff and players on field and off field; Marketing and promoting the brand through community and school programs; Management, co-ordination and delivery of match day and all BBFC functions and events to internal and external clients; provide support to the General Manager, Executive and Committee Members to ensure the efficient operation of the Bendigo Bombers Football Club; Coordinate and assist volunteers within a range of different departments and events; Supported and assisted General Manager with sponsorship requirements and client servicing.
Education
Media & Communications -
Charles Sturt University
12.2017
Cert. IV in Customer Contact -
Australian Salemaster Training Company
12.2013
Diploma of Event Management (Sport & Recreation) -
Goulburn Ovens Institute of TAFE
12.2005
Skills
- Community & Stakeholder Engagement
- Leadership & Management
- Sales & Negotiation
- Communications & Presentation
- Customer Service & Relations
- Event & Project Management
- Brand Management
- Creative Writing & Concept Building
- Media Buying & Scheduling
- Planning & Strategic Thinking
- Market Research & Data Analysis
- Fundraising & Partnership Initiatives
Accomplishments
- 12/01/19, Runner Up, SCA Southern Star Awards
- 12/01/17, 1 of 20 participants chosen, SCA Media Academy Program
- 12/01/10, Finalist, Best Promotions Director
- 12/01/03, Finalist, Best Newcomer Off Air
Professionalreferences
- Ally Bradley, Executive General Manager, Southern Cross Austereo, 0400 550 019, allybradleybc@gmail.com
- Keegan Dyt, Owner/Manager, Endota Spa Albury, 0422 244 330, keegan.dyt@endota.com.au
- Kelly Davis, General Manager, Regent Cinemas Albury, 0427 211 894
- Stephen Wood, Rotary Club of Albury West, 0467 681 387
Community Service
- Nailcan Hill Run, Partnership and onsite activation coordination
- City 2 City Run Walk, Committee member and event volunteer
- Give Me Five for Kids (SCA Charity), Committee member and event volunteer
Hobbies and Interests
- Friends & Family
- Exploring local region
- Sport & Entertainment
- Community Events
- Arts & Culture
- Bushwalking & Trail Rides
Timeline
SENIOR SALES MANAGER
Meetpat
05.2024 - Current
GENERAL SALES MANAGER
SOUTHERN CROSS AUSTEREO | Triple M, Hit FM & Channel 10 TV
01.2021 - Current
MEDIA SALES EXECUTIVE
SOUTHERN CROSS AUSTEREO | Triple M, Hit FM & Channel 10 TV
01.2015 - 01.2021
PROMOTIONS DIRECTOR
SOUTHERN CROSS AUSTEREO | The River, Star FM & Channel Ten TV
01.2010 - 01.2015
OPERATIONS MANAGER
BENDIGO BOMBERS FOOTBALL CLUB | VFL affiliation to Essendon
01.2006 - 01.2009
Media & Communications -
Charles Sturt University
Cert. IV in Customer Contact -
Australian Salemaster Training Company
Diploma of Event Management (Sport & Recreation) -
Goulburn Ovens Institute of TAFE
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