Kayla Peake
Brisbane,QLD
Summary
Resourceful event practitioner known for high productivity and efficient task completion. Skilled in artist relations, event coordination, and communication strategies. Excel in project management and interpersonal relations, ensuring smooth operations in fast-paced environments.
Overview
9
9
years of professional experience
Work History
Marketing and Social Media Coordinator
Champion Sound Meanjin Reggae Festival
Brisbane, QLD
09.2023 - Current
- Developed and implemented social media campaigns to drive brand awareness, engagement, traffic and sales.
- Created content calendars for all social media channels and managed the posting of content on a daily basis.
- Researched industry trends and competitor activity to identify opportunities to increase brand visibility.
- Managed relationships with influencers and identified new potential partners for collaborations.
- Organized promotional events to engage customers in order to build loyalty and increase customer satisfaction.
- Monitored online conversations about the company's products or services, responding as needed in an appropriate manner.
- Generated reports on key performance indicators such as web traffic, sentiment analysis, conversion rates and other important metrics.
- Managed multiple social media accounts across different platforms and created all copy for posts.
Retail Sales Worker
Maridale Park News
Capalaba, QLD
08.2016 - Current
- Greeted customers in a friendly and professional manner.
- Assisted customers with product selection, inquiries, and purchase decisions.
- Operated cash register to process customer purchases.
- Provided excellent customer service by responding to all customer inquiries promptly.
- Reconciled daily sales receipts with cash drawer totals at end of shift.
- Organized promotional displays to maximize sales opportunities.
- Adhered to security policies for handling money transactions.
- Assisted in training new employees on proper sales techniques.
- Prepared reports summarizing daily financial transactions.
- Handled customer complaints in a timely manner.
- Developed relationships with regular customers for repeat business.
- Followed company policies, rules and procedures to promote company goals and maintain safety.
Volunteers Coordinator Sustainability Department
Earth Frequency Festival
Willowbank , QLD
03.2022 - 04.2023
- Coordinated recruitment of volunteers, including developing volunteer job descriptions and posting volunteer opportunities.
- Conducted orientations for new volunteers and provided ongoing support to ensure successful placement.
- Monitored program performance metrics to ensure that goals were being met or exceeded.
- Maintained communication with all volunteers to provide updates on projects and activities.
- Resolved conflicts between supervisors and and or volunteers in an effective manner while maintaining positive relationships among all parties involved.
Event Production Assistant
Earth Frequency Festival
Willowbank , QLD
05.2021 - 05.2021
- Organized event materials, equipment, and supplies.
- Provided on-site support during the event set up, execution, and breakdown.
- Ensured that all events met legal requirements for health and safety regulations.
- Set up exhibition and event spaces to install pieces for display.
- Oversaw the setup of workshop, performance and green room spaces.
- Created detailed run-sheets for performances.
- Coordinated with other departments to ensure that the technical elements were in place for each performance.
Gate Attendant
The Drop Festival
Sunshine Coast , QLD
05.2020 - 05.2020
- Greeted customers entering the gate, answered questions and directed them to their destination.
- Checked tickets for validity and allowed access to approved individuals.
- Monitored and controlled traffic flow at the entrance and exit gates.
- Issued visitor passes after verifying identification documents like passports, driver's license .
- Assisted visitors with directions, parking information, and other inquiries.
Gate Attendant
For The Love Festival
Gold Coast , QLD
04.2020 - 04.2020
- Greeted customers entering the gate, answered questions and directed them to their destination.
- Checked tickets for validity and allowed access to approved individuals.
- Monitored and controlled traffic flow at the entrance and exit gates.
- Issued visitor passes after verifying identification documents like passports, driver's license.
- Assisted visitors with directions, parking information, and other inquiries.
Gate Attendant
FOMO Festival
Brisbane, QLD
01.2020 - 01.2020
- Greeted customers entering the gate, answered questions and directed them to their destination.
- Checked tickets for validity and allowed access to approved individuals.
- Monitored and controlled traffic flow at the entrance and exit gates.
- Issued visitor passes after verifying identification documents like passports, driver's license .
- Assisted visitors with directions, parking information, and other inquiries.
Publicity and Social Media Intern
QUT Vermillion Records
Brisbane, QLD
07.2019 - 11.2019
- Developed and implemented public relations campaigns to increase awareness of artist's music releases.
- Developed and implemented a comprehensive social media strategy for the artist releases.
- Created content calendars to ensure timely delivery of posts, campaigns, and promotions on various social media platforms.
- Planned and executed promotional events to maximize publicity opportunities for artists.
- Compiled media lists and distributed press releases to key contacts in the industry.
- Organized interviews with journalists and bloggers to promote new music.
- Managed social media accounts on a daily basis, including creating content and responding to comments and questions from followers.
- Label coordination and managed a team of creatives in order to ensure target deliverables were reached.
Marketing Coordinator Intern
Woodford Artisan Camp
Woodford, QLD
02.2019 - 07.2019
- Developed and implemented a strategic marketing plan for the event
- Researched industry trends and competitive analysis to identify opportunities for improvement.
- Assisted in the design of promotional materials such as brochures, flyers, posters and banners.
- Coordinated email campaigns utilizing MailChimp software platform.
- Participated in weekly meetings with senior management team to discuss strategies and progress towards goals.
- Assisted with videography at the event and edited footage.
Artist Liaison
Jungle Love Festival
Sunshine Coast , QLD
11.2018 - 11.2018
- Developed and maintained relationships with artists, agents, and promoters.
- Responded quickly and effectively to any issues that arose during the event.
- Coordinated with internal teams to ensure that all requests were addressed promptly and accurately.
- Met incoming artists, escorted to correct locations and checked their gear into the equipment room.
- Managed the artist area and put together artist riders.
- Ensured artists and guests were comfortable at all times, providing personal assistance at all times.
- Assisted in transporting gear to the respective stage areas.
- Delivered high level of service to clients to both maintain and extend relationships for future opportunities.
- Personalized client experience, identifying unique needs and providing information and services to match.
Content Creation Intern
Music Industry Inside Out
Brisbane , QLD
02.2018 - 11.2018
- Created written content and edited videos for website pages, blog posts, and other online platforms.
- Built website course units in WordPress.
- Assisted with event planning, support and execution of in-person networking events and industry panel webinars.
- Researched industry trends and topics to create relevant, informative content.
- Developed editorial calendars for planned content initiatives across multiple channels.
- Developed keyword-rich SEO articles to promote brand awareness and improve organic search rankings.
- Communicated with press agents, managers and industry professionals to organise artist interviews.
- Interviewed bands, artists and industry professionals for content to include in ‘Savvy Seven and ‘Week In The Life Of’ articles.
- General website administration and troubleshooting duties
Venue Liaison
Big Sound Festival
Brisbane, QLD
09.2016 - 09.2016
- Provided excellent customer service to clients and ensured smooth facilitation of the event.
- Oversaw and managed the front of house.
- Assisted in technical set-up and stage management where required.
- Communicated and enforced any any applicable venue related policies.
- Collaborated effectively with stakeholders to coordinate venue related logistics.
- Checked that patrons has the correct wristbands and delegate passes for entry.
- Promptly addresses any issues raised by patrons.
Education
Dual Bachelor of Creative Industries And Business - Entertainment Management And Public Relations
Queensland University of Technology
Brisbane11-2019
Certificate IV in Adult Tertiary Preparation -
Southbank Institute of Technology
Brisbane11-2014
Skills
- High ability to problem solve under pressure
- Highly organized and detail orientated
- Strong written and verbal communication skills
- Strong ability to simultaneously manage multiple priorities
- Strong interpersonal skills
- Years of experience performing roles within the music industry
- A strong eye for detail
- Strong lifelong passion for music and events
Projects and Clients
- Production of the Gig To Give fundraiser concert at 4ZZZ
- Marketing plan and pitch for Woodford Artisan Camp Festival
- Marketing, Publicity and Social Media plan for Vermillion Records
- Production of the QUT end of year music showcase event
- Public Relations campaign and pitch for Expedia Travel
- Public Relations campaign and pitch for iSelect Insurance
- Marketing plan and pitch for Newfarm Chocolate Co.
- Public Relations content creation and pitch for Myasthenia Gravis Association of QLD
Affiliations
- Music
- Artistic and cultural events, festivals, concerts
- Fashion and style
- Team sports
- Exercise and wellbeing
- Yoga and meditation
- Sound production
- Video editing
- Film and television
- Nature, outdoors and camping
- Animal welfare
- Travel
References
References available upon request.
Timeline
Marketing and Social Media Coordinator
Champion Sound Meanjin Reggae Festival
09.2023 - Current
Volunteers Coordinator Sustainability Department
Earth Frequency Festival
03.2022 - 04.2023
Event Production Assistant
Earth Frequency Festival
05.2021 - 05.2021
Gate Attendant
The Drop Festival
05.2020 - 05.2020
Gate Attendant
For The Love Festival
04.2020 - 04.2020
Gate Attendant
FOMO Festival
01.2020 - 01.2020
Publicity and Social Media Intern
QUT Vermillion Records
07.2019 - 11.2019
Marketing Coordinator Intern
Woodford Artisan Camp
02.2019 - 07.2019
Artist Liaison
Jungle Love Festival
11.2018 - 11.2018
Content Creation Intern
Music Industry Inside Out
02.2018 - 11.2018
Venue Liaison
Big Sound Festival
09.2016 - 09.2016
Retail Sales Worker
Maridale Park News
08.2016 - Current
Dual Bachelor of Creative Industries And Business - Entertainment Management And Public Relations
Queensland University of Technology
Certificate IV in Adult Tertiary Preparation -
Southbank Institute of Technology
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