Keer Li
Carlton,VIC
Summary
Dynamic and results-driven marketing professional with a strong foundation in visual communication, brand storytelling, and digital content creation. Experienced in developing innovative campaigns for high-profile brands, with a proven track record of increasing audience engagement and brand loyalty. Skilled in creative concept development, cross-platform strategy, and collaborative execution across diverse media channels. Adept at translating market insights into compelling narratives that drive brand growth and connect with audiences on a deeper level.
Overview
2
2
years of professional experience
Work History
IMC Project Team Leader
National Trust of Australia (VIC)
02.2024 - 05.2024
- Led a cross-functional team to develop a comprehensive integrated marketing communication (IMC) plan for the National Trust of Australia (VIC) 2025 Vintage Clothing Sale Event, achieving first-place recognition in the final pitch
- Collaborated closely with the client to understand their objectives and deliver tailored, impactful solutions that exceeded expectations
- Drove creative strategy and managed ideation across multiple marketing channels, including out-of-home, TikTok, Instagram, and email marketing, ensuring a cohesive and engaging campaign
- Led TikTok content production, including ideating video concepts, editing, and on-screen appearances, creating dynamic content that effectively resonated with target audiences
- Designed promotional posters to strengthen campaign visibility and support brand objectives
Fashion Editor Assistant
GQ Magazine
03.2022 - 01.2023
- Managed GQ Magazine's Instagram and RED accounts, achieving a 10,000-follower increase through strategic content creation and audience engagement, while maintaining a consistent brand voice and expanding platform reach
- Developed and executed creative concepts for the 2022 GQ Men of the Year event, designing a visual theme that aligned with the “Good Dreams” concept and was successfully adopted by the team
- Collaborated closely with Net-A-Porter on the “A Thousand Faces” campaign, contributing to creative planning and overseeing social media promotion across multiple platforms, which received positive feedback from both the client and audience
- Led a high-impact video campaign for Asics, developing the creative concept, writing final scripts, and coordinating the release and captions, resulting in a cohesive, brand-aligned campaign
- Edited and promoted a behind-the-scenes video for Adidas featuring tennis player Yibing Wu, managing the video’s release to maximize engagement and brand visibility
- Collaborated closely with fashion editors to style and adjust attire on set for GQ’s July and August cover shoots, as well as other editorial features in 2022, ensuring alignment with GQ’s brand aesthetics
Event Coordinator Intern
Condé Nast
06.2021 - 09.2021
- Collaborated on creative planning and coordination for Vogue and BMW’s After Dark event, as well as GQ Lab and Audi’s "Super A" event, working closely with magazine teams and talent coordinators
- Managed RSVP processes for AD Magazine’s AD100 gala, coordinating attendance for 100 architectural firms
- Oversaw planning, guest invitations, and on-site execution for the 2021 Vogue New Face open casting event
TikTok Content Creator
Caijing Magazine
04.2021 - 05.2021
- Worked as a TikTok Content Creator for a financial magazine, selecting topics, conducting interviews, and editing video content
- Wrote captions and managed video releases, successfully editing and publishing up to 13 videos in a single day
- Maintained high engagement, consistently achieving an average of over 5,000 likes per video
Education
Master of Arts - Marketing Communications
The University of Melbourne
06-2025
Bachelor's degree - Communications
Communication University of China
06.2023
Skills
- Strategic Content Creation & Social Media Operation
- Creative Direction
- Creative Planning
- Digital Marketing
- Filming, Video & Photograph Editing
- Fashion styling
- Knowledge of SEO best practices
- Copywriting
- Eye for Detail
- Multitasking Capability
Languages
English
Full Professional
Chinese (Mandarin)
Native or Bilingual
Software
Adobe Photoshop
Adobe Premier
Google Analytics
Microsoft Office Software Range
Adobe InDesign
Hobbies
- Capturing moments through film photography
- Finding unique items through thrifting and personal styling
- Curating unique pieces as a vendor at vintage markets and connecting with other enthusiasts
- Exploring films and series on Netflix
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