Summary
Overview
Work History
Skills
Websites
Select Campaigns
Timeline
Generic

Keira Blue

ENMORE,NSW

Summary

Dynamic Senior Stylist and Creative Producer with a proven track record at Mosaic Brands, driving brand identity and engagement through innovative styling strategies. Expert in eCommerce content production and visual merchandising, I excel in cross-functional collaboration and project management, delivering impactful campaigns that resonate with target audiences.

Overview

16
16
years of professional experience

Work History

Senior Stylist, Creative Producer

Freelance
Sydney, Australia
01.2010 - Current
  • Styled and produced large-scale campaigns, TVCs, digital content, and social media for fashion, beauty, and lifestyle brands.
  • Drove engagement and conversion through elevated, brand-aligned styling across global campaigns.
  • Partnered with marketing and creative teams to develop content tailored for eComm and social platforms, including Instagram and TikTok.
  • Coordinated beginning to end shoot logistics, casting, production, ensuring seamless creative execution.
  • Key clients include: Calvin Klein, Zara, General Pants, Mosaic Brands, St Frock

Senior Stylist

Mosaic Brands Ltd
09.2023 - 01.2025
  • Led styling strategy across 10 fashion brands, refreshing visual identity and improving customer appeal.
  • Delivered consistent, high-impact styling for eComm, campaigns, and promotional content.
  • Conducted competitor reviews and trend research to inform seasonal styling.
  • Collaborated with marketing, creative, and design teams on brand storytelling.

Global Visual Merchandising Manager

Bendon Group
03.2017 - 03.2018
  • Directed visual merchandising strategy across international markets.
  • Rolled out new store concepts and VM guidelines in partnership with architects and design teams.
  • Managed seasonal windows, floor layouts, and promotional executions globally.

National VM Manager – Womens

General Pants Co.
03.2016 - 04.2017
  • Managed VM team of 22; led styling events and implemented national visual strategy.
  • Styled seasonal collections for eCommerce and campaign content.
  • Created styling manuals to ensure consistency across stores.

National Visual Merchandiser

Ksubi
01.2013 - 09.2014
  • Rolled out seasonal campaigns and installations nationally.
  • Developed VM strategies aligned with product allocations and planning.

State Visual Merchandiser

Sportsgirl
01.2011 - 09.2012
  • Led in-store visual execution, events, and PR activations across NSW.
  • Trained and mentored store teams and managed regional VM operations.

Skills

  • Fashion & Editorial Styling
  • Creative Direction
  • ECommerce Content Production
  • Styling Strategy & Data-Led Decisions
  • Brand Identity Development
  • Campaign Execution
  • Visual Merchandising
  • Cross-Functional Collaboration
  • Project Management
  • Adobe Creative Suite
  • Capture One
  • Microsoft Office
  • Pinterest
  • Trend Forecasting Tools

Select Campaigns

  • Calvin Klein Underwear – Global campaign styling
  • EZIBUY – Lifestyle and eComm styling
  • Palm Springs Collection – Creative concept and styling direction

Timeline

Senior Stylist

Mosaic Brands Ltd
09.2023 - 01.2025

Global Visual Merchandising Manager

Bendon Group
03.2017 - 03.2018

National VM Manager – Womens

General Pants Co.
03.2016 - 04.2017

National Visual Merchandiser

Ksubi
01.2013 - 09.2014

State Visual Merchandiser

Sportsgirl
01.2011 - 09.2012

Senior Stylist, Creative Producer

Freelance
01.2010 - Current

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Keira Blue