Keira-Lily Davies
Adelaide,SA
Summary
Experienced professional with 7 years in back-office operations, administrative support, sales, marketing, and customer service. Skilled in managing social media programs, integrating programs, strategic planning, and evaluating social marketing. Proficient in Canva, Sprout, and WordPress. Seeking to apply expertise in your company, known for diligence and goal achievement. Successful Digital Marketing Specialist adept at planning, executing, and optimizing online strategies, achieving product promotion through diverse digital approaches with strong planning and proactive campaign tracking skills.
Overview
7
7
years of professional experience
Work History
Digital Marketing Coordinator
Coilelectronics
03.2024 - Current
- Coordinated promotional events both online and offline to increase brand awareness among target audiences.
- Stayed up-to-date with industry trends and best practices to continuously improve digital marketing initiatives.
- Implemented A/B testing on various channels to identify best-performing tactics and optimize campaign performance.
- Used Adobe Creative Suite to design promotional materials, search engine marketing advertisements and mobile advertisements.
- Achieved higher click-through rates on social media ads through audience segmentation, ad placement optimization, and compelling ad copy.
- Rewrote website copy, authored blog posts and updated social media platforms to strengthen client digital presence.
- Developed email marketing campaigns for improved customer engagement and retention rates.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
SOCIAL MEDIA & MARKETING ASISSTANT
Modere
06.2023 - Current
- Worked with applications such as Canva, Marapost, Smartsheet and WordPress
- Worked close with events in creating and hosting events and preparation for company events
- Increased customer engagement through social media
- Developed marketing content such as blogs, promotional materials, and advertisements for social media
- Developed and managed content calendars for each platform to establish timely and relevant posts
- Designed and implemented social media strategies to align with business goals
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements
- Cultivated strong corporate image and identity with clear branding
- Monitored online presence of company's brand to engage with users and strengthen customer relationships
- Collaborated with team members to develop creative campaigns for social media platforms
- Created and implemented impactful strategies to increase company brand awareness and engagement.
CUSTOMER EXCELLENCE TEAM MEMBER
Modere
07.2022 - 06.2023
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity
- Carried out day-day-day duties accurately and efficiently
- Demonstrated respect, friendliness and willingness to help wherever needed
- Worked flexible hours, full time hours and holiday shifts
- Performed duties in accordance with applicable standards, policies and regulatory guidelines to promote safe working environment
- Maintained energy and enthusiasm in fast-paced environment
- Offered friendly and efficient service to customers, handled challenging situations with ease
- Actively listened to customers, handled concerns quickly and escalated major issues to supervisor
- Worked within Sales and Marketing in general admin role and applications (Canva, Smartsheet, excel).
CUSTOMER CONTACT SPECIALIST
AMP
05.2022 - 07.2022
- Built sustainable relationships and trust with customer accounts using open and interactive communication
- Analyzed and collected customer information to prepare product or service reports
- Referred unresolved customer grievances to designated departments for further investigation
- Determined charges for services requested and arranged for billing
- Recorded details of inquiries or complaints to maintain up-to-date records of customer interactions and transactions
- Conferred with customers by telephone or in-person to provide product or service information
- Navigated multiple computer systems and applications and utilized search tools to find information.
RETAIL ASSISTANT
09.2020 - 11.2020
- Exchanged merchandise for customers and accepted returns
- Described merchandise and explained use, operation and care of merchandise to customers
- Recommended, select and help locate and obtained merchandise based on customer needs and desires
- Cleaned shelves, counters and tables
- Greeted customers and ascertained what each customer wanted and needed
- Computed sales prices, total purchases and received and processed cash and credit payment
- Performed sales floor work, such as greeting and assisting customers, stocking shelves and taking inventory
- Maintained records related to sales.
FAST FOOD CREW MEMBER
Hungry Jacks
12.2017 - 09.2019
- Prepared for basic food service, such as setting up continental breakfast and coffee and tea supplies
- Cleared and bussed tables and mopped lobby floors during closing times
- Addressed customer complaints by remaking dishes and administering refunds
- Maintained knowledge of store menus to advertise promotions and limited-time offers
- Placed orders into POS systems and handled cash and credit transactions
- Counted money in cash drawers and calculated customer tips after shifts
- Performed cleaning duties such as sweeping, mopped and washing dishes, to keep equipment and facilities sanitary.
Education
SACE -
St Mary's College Adelaide
Adelaide, SA12.2018
Skills
- Time management
- Communication skills
- Efficient and DetailOriented
- Building Customer Trust and Loyalty
- Critical Thinking
- Team-Oriented and Cooperative
- Proficiency in Microsoft Office
- Calm and Professional Under Pressure
- Office, POS, phones, computer-based systems ie, Salesforce
- Social Media and Promotions
- Online Content Development
- Video Editing
References
Provided upon request
Timeline
Digital Marketing Coordinator
Coilelectronics
03.2024 - Current
SOCIAL MEDIA & MARKETING ASISSTANT
Modere
06.2023 - Current
CUSTOMER EXCELLENCE TEAM MEMBER
Modere
07.2022 - 06.2023
CUSTOMER CONTACT SPECIALIST
AMP
05.2022 - 07.2022
RETAIL ASSISTANT
09.2020 - 11.2020
FAST FOOD CREW MEMBER
Hungry Jacks
12.2017 - 09.2019
SACE -
St Mary's College Adelaide
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