Summary
Overview
Work History
Skills
Websites
Personal Attributes
Timeline
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Keiren Hemming

Kirribilli

Summary

A high-EQ advertising and sales leader with 20+ years specialising in tech and media environments, including AI and emerging tech, start-ups, app development, digital, platforms, content marketing, print and MarTech My career highlights include breaking sales records many times when I was a BDM, coaching and mentoring junior sales professionals to senior roles, launching products at the forefront of emerging technology, and building strong, mutually beneficial relationships with a diverse and multifaceted database. I’m a natural relationship builder with a positive ‘win-win’ attitude, known as a leader who values honesty, integrity and high performance. I thrive on connecting clients with customised products, teams, tech or advertising solutions and seeing their results turbocharge. I have had success working for and selling to all sized businesses from start-ups to corporate to enterprise.

Overview

24
24
years of professional experience

Work History

Freelance

Self Employed
11.2024 - Current

Digital Advertising - Client Acquisition - Email Marketing - Website Creation - Database Management - SEO - Social Media

Account Director

reacon Group
09.2023 - 10.2024
  • Achieve annual sales targets by successfully identifying new client opportunities and formulating innovative ways to provide solutions across our diverse range of products
  • Create sales strategies to develop and strengthen the company’s sales funnel
  • Create and present proposals to prospective customers working with technology, digital transformation services, creative services and project management office teams to implement tests, prototypes and concepts quickly
  • Used my previous start up experience to assist with the business’s marketing by creating effective collateral for the business as a whole as well as introducing new initiatives for areas such as outreach, networking and product development
  • Represent the business at conferences and industry events locally and interstate as needed
  • Introduced a new category to the business as a main objective
  • Worked with our tech ops and development team to create new products as solutions to push the tech side of our business as a new revenue stream

Sales Director

Mortar AI
09.2022 - 06.2023
  • Company Overview: sister company of Brick & Mortar
  • Formulated a comprehensive go to market strategy and project plan in order to successfully launch our new SaaS product
  • Closely collaborated with the offshore development team and internal stakeholders to ensure optimal product functionality and a superior user experience for clients
  • Tasked with establishing and maintaining collaborative partnerships with relevant key stakeholders to ensure prominent visibility of Mortar on targeted platforms and maximum exposure to the desired audience
  • Participated in an Austrade Bootcamp to ensure comprehensive preparation for the upcoming US launch
  • Engaged in developing & producing a range of high-quality training videos & collateral to support our client base
  • Sister company of Brick & Mortar
  • Successfully leveraged my considerable experience with start-ups and effectively led and managed the launch of this new company on a global scale
  • Ensured that all of the internally developed technology utilised for our clients in Borough Markets seamlessly led towards the creation of a SaaS product and a separate company
  • Led the launch of the digital media campaign and drove brand awareness

Managing Director

Borough Markets
11.2020 - 09.2022
  • Company Overview: now Brick & Mortar
  • Orchestrated the end-to-end management of the business with responsibilities spanning across sales, tech, data, marketing and human resources
  • Provided leadership to a high performing team, engaged in driving staff motivation and cultivating a customer-centric culture that elevated both sales and technical aspects of the business
  • Tasked with recruiting and managing staff members in all areas of the business apart from tech
  • Oversaw 70 staff, directly managing 35 including sales, customer service, support staff, creative and finance
  • Frequently travelled to Adelaide in order to visit the head office and stayed there as often as necessary
  • Identified and pursued unique opportunities to promote Borough Markets across the Adelaide and Sydney markets
  • Now Brick & Mortar
  • As Managing Director oversaw the entire company’s operations
  • Ensured the company kept growing in accordance with the projections submitted to the board

National Sales Director

Borough Markets
08.2020 - 11.2020
  • Company Overview: now Brick & Mortar
  • Recruited and managed the sales team consisting of BDMs, Account Managers and Account Executives
  • Mentored and motivated the sales team and provided ongoing support and guidance to ensure a high performing and engaged team culture
  • Regularly drafted detailed and accurate sales reports for the board
  • Developed and promoted weekly, monthly and quarterly sales objectives
  • Successfully streamlined operations to enhance customer experience
  • Designed and implemented scalable onboarding processes and reports for new clients
  • Cultivated lasting professional relationships with key clients in order to grow customer loyalty
  • Established a sales training program to train new employees
  • Now Brick & Mortar
  • Thoroughly assessed costs, competition and supply and demand and accurately identified selling prices
  • Professionally estimated sales volume and profit for current & new products & acted accordingly
  • Laid the foundation for the company’s sales division by creating and implementing all necessary processes & documentation which ensured the company’s growth and profitability

Sales Director

KWP! Technology / MediaDigitalX
02.2017 - 06.2019
  • Company Overview: Technology / MediaDigitalX | Proximity Marketing, Tech, App Development
  • Technology / MediaDigitalX | Proximity Marketing, Tech, App Development

Business Development Manager

Yum Table
05.2014 - 06.2015
  • Company Overview: Catch Group | Restaurant Platform and SaaS
  • Catch Group | Restaurant Platform and SaaS

Key Account Manager

Restalo
12.2013 - 05.2014
  • Company Overview: Restaurant SaaS
  • Restaurant SaaS

Key Account Manager

Zomato
01.2013 - 12.2013
  • Company Overview: Restaurant Platform
  • Restaurant Platform

Business Development Manager

Our Deal
01.2013 - 12.2013
  • Company Overview: Group Buying
  • Group Buying

Business Development Manager

Yahoo!7 Spreets
07.2010 - 12.2012
  • Company Overview: Group Buying
  • Group Buying

Advertising Manager (VIC & TAS)

Healthy Food Guide
08.2009 - 07.2010
  • Company Overview: Magazine
  • Magazine

Category Manager – Dining & Entertainment

News Ltd
02.2006 - 05.2009
  • Company Overview: Dining & Entertainment, Nine to Five Magazine & ALIVE Sydney Magazine
  • Dining & Entertainment, Nine to Five Magazine & ALIVE Sydney Magazine

Senior Account Manager – Health & Beauty

Courier Newspapers
05.2005 - 02.2006
  • Company Overview: Nine to Five Magazine & City Weekly
  • Nine to Five Magazine & City Weekly

Group Health & Beauty Account Manager

Courier Newspapers
12.2000 - 05.2005
  • Company Overview: Inner Western Courier, Southern Courier, Wentworth Courier and Central
  • Inner Western Courier, Southern Courier, Wentworth Courier and Central

Skills

  • Leadership Skills
  • General Management
  • Advertising Sales
  • Project Management
  • Business Development
  • Data Driven Marketing
  • Email and Content Marketing
  • Account Management Platforms
  • Creative Thinking & Problem Solving
  • Client Relationships
  • Human Resources
  • CDP and CRM Software Sales
  • SaaS Marketing and Sales
  • AI Solution Sales
  • Digital Advertising & Marketing
  • Stakeholder Engagement
  • Excellent Communication Skills
  • Organisational & Prioritising Skills
  • Ecommerce
  • SaaS
  • CRM Software
  • Digital Advertising
  • Microsoft Office Suite

Personal Attributes

  • Exceptional organisational, planning, presentational and time management skills.
  • Strong leadership qualities with a powerful sense of initiative, flexibility & accountability.
  • Customer-focused coupled with excellent problem solving and decision-making abilities.
  • Highly analytical and detail oriented with a continuous improvement mindset.
  • Communicator and motivator with the ability to influence internal and external stakeholders.
  • Committed to the success of the organisation.
  • Exemplary work ethic; high degree of professionalism.

Timeline

Freelance

Self Employed
11.2024 - Current

Account Director

reacon Group
09.2023 - 10.2024

Sales Director

Mortar AI
09.2022 - 06.2023

Managing Director

Borough Markets
11.2020 - 09.2022

National Sales Director

Borough Markets
08.2020 - 11.2020

Sales Director

KWP! Technology / MediaDigitalX
02.2017 - 06.2019

Business Development Manager

Yum Table
05.2014 - 06.2015

Key Account Manager

Restalo
12.2013 - 05.2014

Key Account Manager

Zomato
01.2013 - 12.2013

Business Development Manager

Our Deal
01.2013 - 12.2013

Business Development Manager

Yahoo!7 Spreets
07.2010 - 12.2012

Advertising Manager (VIC & TAS)

Healthy Food Guide
08.2009 - 07.2010

Category Manager – Dining & Entertainment

News Ltd
02.2006 - 05.2009

Senior Account Manager – Health & Beauty

Courier Newspapers
05.2005 - 02.2006

Group Health & Beauty Account Manager

Courier Newspapers
12.2000 - 05.2005
Keiren Hemming