Keith Hopkins

Seasoned goal-oriented executive with 30+ years of illustrious experience in Hospitality and Construction industries, and proven track record of establishing revenue growth, minimising expenses, and enhancing operational efficiency. Extensive experience in Africa and Australia. Adept at developing and implementing effective sales and marketing strategies that significantly boosted client base and market share. Hands-on experience as competent manager and team player to generate significant growth in income and effectively motivate employees to provide superior customer and client service. Demonstrated prowess in Strategic planning, Team leadership, financial analysis, and Operational optimisation. Leverage exceptional rapport-building and communication acumen to build and maintain relationships with key stakeholders, including clients, suppliers, and stakeholders. Service-focused General Manager dedicated to delivering positive customer experiences to promote loyalty and repeat business. Orchestrates optimal resource utilization to handle expected operational needs. Sales leader with sound judgment, good planning abilities and interpersonal communication strengths. Customer-oriented General Manager focused on increasing revenues and expanding margin. Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen, offering vision and motivational acumen. Encouraging manager and analytical problem-solver with talents for team building, leading and motivating. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance. Dedicated processional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Willingness to take on added responsibilities to meet team goals.

• Spearheaded successful management of multiple short- and medium-term contracts across Australia, Zambia, and Zimbabwe from 2013 to 2018, specialising in general management, restructuring, change, business planning, mentoring, and marketing.
• Achieved remarkable success as Turnaround Manager in the restructuring of Kwithu Lodge, Zambia, converting a $250K debt into profits within a short span of 5 months.
• Tripled weekly turnover to $800K and doubled profit margins in just 12 months, through effective leadership and strategic planning.
• Marketing - Implemented marketing strategies which resulted in 32% growth of customer base.
• Staffing - Worked directly with Human Resources to streamline hiring and onboarding process.
• Supervised team of up to 300 staff members.

• Associate Fellow, Australian Institute of Management
• Professional Member, Turnaround Management, Australia
• Official Representative, Hotel & Tourism Association of Swaziland to Mozambique
• Trade Delegate, Tourism Industry Zimbabwe on official Ministerial-led delegation to Australia.
• Adviser to the Zimbabwe Tourism Authority (ZTA)
• Delegate to the Australian African Infrastructure Conference 2013

• Civeo, WA, Australia, Village Manager, 08/2023, present, Manage a village of up to 2000 people., Manager budget of 20 mill Dollars, Deal with all problems and incidents., Manager kitchen providing up to 2000 meals 3 x a day., Manage all safety issues., Manage all HR issues., Manage all accommodation.
• Mercure Alice Springs Resort - Iris Capital Group of Hotels, NT, Australia, General Manager/Turnaround/Change Manager – Contract, 05/2022, 04/2023, Implemented processes and systems, established KPIs, and enhanced communication throughout the property. Supervised and directed finance, strategy development, client management, and marketing operations. Managed hotel's P&L and front- and back-of-house operations. Directed quality controls, budget management, safety compliance, team member recruitment, and performance. Prepared hotel for a change, assuming full ownership. Synchronised contracts, maintenance, and projects. Efficiently managed takeover by the new owner., Successfully reopened Alice Springs Resort after 2.5 years of closure due to the pandemic., Converted Covid red zone holding facility into a 139-roomed hotel and oversaw successful reopening., Conducted extensive marketing and booking efforts to ensure successful reopening after 2.5 years of closure., Achieved turnover of 800K AUD within the first month of operation with 139 rooms and a restaurant., Re-branded the hotel's image and reversed 2-year sales downturn by developing an innovative marketing strategy, resulting in increased sales, positive media reviews, and repeat business growth.
• Keiko Business Management Consultants, Zambia, Director, Managing Consultant, 2018, 2022, Spearheaded operations for Westate Zambia and Keiko Management, overseeing all aspects of business functions. Trained and managed a team of retail service delivery staff to ensure optimal performance and customer satisfaction. Held the position of Consulting Director for Eagle Africa Group and Olive Tree Group companies, providing expert advice on business strategies and operations. Designed and executed organisation-wide systems and marketing plans to streamline operations and maximise efficiency. Conducted extensive research and analysis to gather client information, used to develop and implement effective marketing plans. Offered consultancy services to Spruceland Technologies Group. Built a strong and loyal customer base for Spruceland, while mentoring and training the team to maximise talents and skills., Successfully fulfilled a 3-month contract as COO for an emerging African Hotel Group, ensuring smooth and efficient operations during the transition period., Recovered delinquent funds of $250,000 as an insurance actuary, over 12 months, and expertly assessed property damage to settle insurance claims., Led successful restructuring of Kwithu Lodge, implementing effective marketing strategies, and reducing debts of $250,000 to achieve profitability., Devised and implemented comprehensive systems and marketing plans, resulting in the development of strong and lasting relationships with key customers., Expertly restructured various aspects of businesses, including computer systems, housekeeping, fiscal management, communication, customer service, manufacturing, project planning, project coordination, and fit-out, resulting in increased efficiency and profitability.
• Ingwe Management Consultants, Zambia & Australia, General Manager, Managing Consultant, 2013, 2018, Held positions of Principal Consultant, Turnaround Manager, and Change Consultant, responsible for performance appraisal and evaluation, business restructuring, re-engineering, project planning, fit outs, and facilities management. Provided expert consultancy services to a variety of companies, specialising in the management of properties and businesses within the hospitality industry and beyond., Successfully oversaw projects for corporate reorganisation and re-engineering, streamlining processes and boosting effectiveness to achieve profitability.
• Westate Group, WA, Australia, General Manager – WA Operations, 2011, 2013, Selected for a critical role in transforming struggling businesses, conducting thorough preliminary research and analysis, and implementing re-branding initiatives to align the company's mission and vision. Cultivated strong relationships with clients and government officials, leveraging these connections to drive business growth and success. Implemented effective cost-reduction strategies and developed comprehensive capital work plans and marketing strategies, resulting in increased efficiency and profitability. Proactively liaised with various departments and agencies, such as the police, to secure funds and transportation and prevent potential security breaches. Ensured the safety and security of the property by assuming full responsibility for all security personnel, including bouncers, security staff, and CCTV monitoring. Conducted in-depth analysis of the market and operating conditions, devising tactical strategies and operations., Successfully implemented extensive turnaround strategies resulting in securing weekly revenues of $250K., Drove a 31% increase in occupancy rates, from 65% to 96%, over a two-year period by spearheading capital development and redevelopment projects., Achieved a 40% reduction in costs by restructuring wages and staffing., Generated $500K in function sales within the first year of joining the company., Successfully developed local restaurant partnerships resulting in a 100% increase in room sale prices and delivering $2K per night in revenue., Expertly managed capital development project valued at $3.5M, in addition to overseeing several other successful redevelopment initiatives.
• Additional Experience, 1990, 2013, General Manager, Project Manager, Newman Hotel/Motel, WA, Australia, General Manager, Karratha International Hotel, WA, Australia, Managing Partner/Owner, KH Business Management Consultants, Zimbabwe, Management Contractor, Africa Trade International Mozambique, General Manager, Aquarius Construction, South Africa, Project Manager Sudan

• Tourism Council of Cooktown, Queensland, Australia
• Wet Tropics Advisory Council, Queensland, Australia
• CFA (Civil Fire Authority) Queensland, Northern Territory
• Member of environment two thousand Zimbabwe Marketing Strategy and Planning Training
• ASABC (Australian Southern Africa Business Council)
• State Emergency Service (SES) Queensland, Western Australia, Northern Territory
• Tourism Council of Cooktown, Queensland – Australia
• Wet tropics advisory council, Queensland – Australia
• Director of Hwana wildlife sanctuary and Nursery Zimbabwe