Kellie Serafin
North Parramatta,NSW
Summary
Dynamic Business Development Manager with extensive experience in leading sales strategies and fostering profitable partnerships within the real estate sector. Skilled in pipeline management, proposal writing, and executing effective sales presentations to drive business growth. Demonstrates a strong ability to identify business opportunities, develop strategic relationships, and deliver solutions that meet clients' needs. Excels in team leadership and negotiation, with a proven ability to excel in competitive markets.
Overview
26
26
years of professional experience
Work History
NSW Business Development Manager
Excel Australasia
Sydney, NSW
07.2023 - Current
- Spearheaded the creation of compelling presentations, directly leading to new business engagements.
- Strategically drafted tailored proposals, enhancing response rates from potential clients.
- Forged valuable connections at tradeshows and conferences, expanding the company's professional network.
- Collaborated with marketing team members to design promotional materials.
- Monitored competitors' activities, prices, products, services., in order to stay ahead of the competition.
- Maintained open and ongoing communication with clients to meet needs and expectations.
- Established new customer accounts using negotiation and sales closing abilities.
- Determined business development opportunities and implemented effective strategy for client acquisition.
- Developed short-term and long-term vision and strategy to achieve targeted sales objectives.
- Identified new customers through pipelining, pre-qualification and territory analysis and management.
- Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit.
Business Manager
Ray White Parramatta Group
Parramatta, NSW
02.2018 - 07.2023
- Streamlined operational policies, significantly improving efficiency and team productivity.
- Spearheaded financial management efforts, ensuring budget adherence and optimal resource allocation.
- Managed a team of staff members, providing guidance and direction to ensure successful completion of projects.
- Designed strategies for improving the quality of services provided by the organization.
- Provided training sessions for employees on new software systems used in business operations.
- Reviewed existing contracts with vendors and suppliers to ensure compliance with company standards.
- Negotiated pricing agreements with vendors and suppliers based on organizational needs.
- Developed marketing plans for new products or services offered by the company.
- Monitored inventory levels of supplies needed for daily operations and ordered additional items when necessary.
- Interacted with customers and vendors with utmost professionalism to solve various problems.
Office Manager
Ray White Ermington
Ermington, NSW
07.2009 - 11.2013
- Developed and implemented office policies and procedures.
- Supervised staff members, organized schedules and delegated tasks.
- Maintained filing system for records, correspondence and other documents.
- Ordered supplies and equipment to maintain adequate inventory levels.
- Provided administrative support to management team including preparing reports and presentations.
- Resolved customer inquiries in a timely manner while maintaining positive relationships with clients.
- Managed front desk operations including greeting visitors, answering questions or directing them to appropriate personnel.
- Performed general bookkeeping duties and reconciled bank statements
- Prepared agendas for board meetings along with taking minutes during sessions.
Marketing & Public Relations Manager
Ray White Concord
Concord, NSW
01.2004 - 11.2006
- Led public relations initiatives, successfully elevating the company's market presence and brand reputation.
- Crafted and executed budget-conscious marketing strategies, maximizing return on investment.
- Monitored competitors' activities to keep up with industry trends.
- Created content for promotional materials, including brochures, flyers, and websites.
- Oversaw business development, production and marketing.
- Assisted in developing marketing event plans and timelines.
- Coordinated with internal teams to develop marketing campaigns.
PA/Licensed Real Estate Agent
Ray White Kensington/Maroubra/Mascot
Kensington, NSW
02.1999 - 01.2004
- Performed calendar management and scheduling of appointments.
- Organized open houses to showcase available properties to potential buyers or renters.
- Created marketing materials, such as brochures and flyers, to promote properties for sale.
- Developed relationships with local businesses to facilitate referrals from industry contacts.
- Coordinated with appraisers, inspectors, lenders and title companies during the closing process.
- Answered phone calls from clients regarding their questions about the real estate market or specific properties for sale.
- Updated website content related to featured listings or new developments in the area.
- Advised buyers on financing options based on their unique financial situations.
- Collaborated with agents on pricing strategies for listed properties.
- Negotiated terms of offers between buyers and sellers when needed.
- Cold called clients to obtain exclusives.
- Prepared real estate documents and contracts.
Education
Real Estate License - Class 1 -
Real Estate Education And Training
Sydney06-2023
Extensive Training in CRM - VaultRE
Ray White
03-2021
Professional Workshops in Sales & Marketing
Ray White
07-2020
Skills
- Pipeline Management
- Relationship building and management
- Sales Presentations
- Proposal Writing
- Sales and Marketing
- Decision-Making
- Customer Service
- Revenue development
- CRM software use
- Excellent communicator
- Staff Management / Team Leadership
- Licensed Real Estate Agent in NSW
- Negotiations expert
- Account Management
- Time management abilities
- Strategic Planning
- Market Analysis
- Client Retention
- Operations Management
Timeline
NSW Business Development Manager
Excel Australasia
07.2023 - Current
Business Manager
Ray White Parramatta Group
02.2018 - 07.2023
Office Manager
Ray White Ermington
07.2009 - 11.2013
Marketing & Public Relations Manager
Ray White Concord
01.2004 - 11.2006
PA/Licensed Real Estate Agent
Ray White Kensington/Maroubra/Mascot
02.1999 - 01.2004
Real Estate License - Class 1 -
Real Estate Education And Training
Extensive Training in CRM - VaultRE
Ray White
Professional Workshops in Sales & Marketing
Ray White
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