Kelly Daniels
Beenleigh,QLD
Summary
Dynamic media professional with extensive experience at the Department of Families, Seniors, Disability Services and Child Safety. Expert in press release writing and crisis communication, I have successfully developed media strategies that enhanced community engagement and fostered collaboration. Proven ability to navigate challenges through effective team collaboration and proactive media monitoring.
Overview
20
20
years of professional experience
Work History
Principal Media Officer
Department of Families, Seniors, Disability Services and Child Safety
Brisbane, QLD
04.2021 - Current
- Developed and implemented media strategies to align with department objectives.
- Produced proactive media releases to enhance community awareness.
- Created, wrote, edited, and distributed diverse communications materials.
- Prepared speeches for Minister and Director-General for events and interviews.
- Managed relationships with journalists to foster collaboration and transparency.
- Monitored media coverage to inform senior leaders of emerging issues.
- Responded effectively to contentious media issues to mitigate potential impacts.
- Collaborated proactively with team members to navigate challenges and meet objectives.
Senior Media Officer
Department of Children, Youth Justice and Multicultural Affairs
Brisbane, QLD
11.2020 - 04.2021
- Ensured consistent messaging across all platforms by collaborating with internal teams.
- Monitored media coverage to identify emerging issues and trends.
- Organised media interviews for senior staff on youth justice topics.
- Produced press releases and promotional materials for departmental events.
- Responded to media inquiries regarding youth justice, child safety, and multicultural affairs.
- Participated in training sessions focused on effective media practices for senior staff.
- Compiled daily reports summarising media coverage impacting the department.
Senior Media Officer
Department of Child Safety, Youth and Women
Brisbane, QLD
05.2017 - 11.2020
- Monitored media coverage.
- Created, wrote, edited and distributed press releases, media advisories and other communications materials.
Media Advisor
Minister for Child Safety, Women, Youth and the Prevention of Domestic and Family Violence
Brisbane, QLD
10.2016 - 05.2017
- Managed social media accounts to engage community stakeholders effectively.
- Monitored media coverage and analyzed public sentiment regarding key issues.
- Collaborated with government departments for integrated media messaging.
- Prepared briefing materials for ministerial engagements related to child safety initiatives.
- Advised on media strategies for child safety and family violence prevention initiatives.
- Coordinated press releases to enhance public awareness of child safety issues.
Editor & Journalist
APN News and Media - Queensland Times community titles
Ipswich/Logan, QLD
01.2006 - 10.2016
- Conducted interviews with public figures and community members for news stories.
- Researched current events to ensure accurate and timely news coverage.
- Wrote articles for print and online platforms, adhering to strict editorial guidelines.
- Maintained strong relationships with sources to facilitate reliable information flow.
- Edited and proofread articles for clarity and accuracy prior to publication.
- Coordinated with reporters to gather insights and develop compelling story ideas.
- Managed editorial calendar to ensure punctual publication of news content.
- Collaborated with graphic designers to create engaging visuals for articles.
Education
Bachelor of Journalism -
University of Queensland
St Lucia, QLD12-2004
Bachelor of Arts - Mandarin And Political Science
University of Queensland
St Lucia, QLD12-2004
Skills
- Press release writing
- Media monitoring
- Speechwriting
- Crisis communication
- Team collaboration
Professional Development
- Attended a Cultural Wellbeing Conference for Aboriginal and Torres Strait Islander staff (2024)
- Participated in Yarn and Gro program for Aboriginal and Torres Strait Islander staff (2023)
Timeline
Principal Media Officer
Department of Families, Seniors, Disability Services and Child Safety
04.2021 - Current
Senior Media Officer
Department of Children, Youth Justice and Multicultural Affairs
11.2020 - 04.2021
Senior Media Officer
Department of Child Safety, Youth and Women
05.2017 - 11.2020
Media Advisor
Minister for Child Safety, Women, Youth and the Prevention of Domestic and Family Violence
10.2016 - 05.2017
Editor & Journalist
APN News and Media - Queensland Times community titles
01.2006 - 10.2016
Bachelor of Journalism -
University of Queensland
Bachelor of Arts - Mandarin And Political Science
University of Queensland
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