Kelly Gao
North Sydney,Australia
Summary
Self-motivated and results-oriented specialist with five years of marketing and office assistant experience. Efficiently handled administrative assistant duties for several firms. Specialised in consumer behaviour analysis, qualitative and quantitative analysis, marketing events, fulfilling data entry, and performing administrative tasks. I also have experience in environmental behavioural economics research, conducting comparative analysis and create survey design. Frequently receive commendations from management for efficiency and positive attitude.
Overview
5
5
years of professional experience
Work History
Customer Service Specialist
Coca Cola Eeuopacific
02.2022 - Current
- Analysed consumer behaviour trends through Tableau's weekly and quarterly results, translating data into concise line charts and bar charts. Compiled and summarised over 150 data points into a single-page report, incorporating comparative analyses
- Led an equipment recall project, reaching out to more than 3000 customers within 3 weeks to locate lost fridges. Collected raw data, calculated contactable and uncontactable ratios, and coordinated with local representatives for pickup and further communication with outlets
- Engaged in customer retention project, gathering feedback and formulating a reconnection strategy through verbal interactions with 8,000 customers, making a minimum of 55 calls daily
- Established and maintained effective communication channels with diverse stakeholders, including retail partners, distributors, and customers, ensuring 97% adherence and 85% call quality while following trained protocols
- Evaluated interrelationships among selling stories of the new Mother drink rainbow sherbet, successfully implementing selling actions and selling 70 pallets to a local distributor in NSW
- Managed the client database, processing and monitoring over 45 orders daily through Salesforce and SAP.
Marketing associate
University of Technology Sydney
05.2019 - Current
- Manage and host virtual events on Zoom, serving as both presenter and panelist for audiences exceeding 500, effectively promoting course information and career pathways
- Develop webinar materials, including presentation, run sheets, meeting agendas, and FAQ sheets, ensuring completion one week before each presentation for thorough review by managers and panelists
- Originate mathematics workshop content using Canva, PowerPoint, and Mathematica, successfully implementing it as a permanent resource for the UTS Science Marketing Department after trialing it with more than 30 schools
- Promote UTS Facilities tours on the faculty's social media account through video presentations, reaching an audience of 3500+ followers with the video viewed over 1400 times
- Coordinate on-campus events such as orientation day, open day, STEM day, Undergraduate and Postgraduate info day, managing over 500+ participants
- Manage off-campus events, including the annual Science in The City event at The Australian Museum, and conduct workshops during visits to 10+ high schools
- Engage with 300+ prospective students, providing key information about courses, admission, scholarships, personal experiences, facilities, and promoting specific UTS events
- Conduct pre and post-surveys for 200+ people seminars, perform data entry, and input raw data into Excel
- Create descriptive data representations, such as pie charts and line charts, to present to stakeholders
- Lead venue setups, campus/facilities tours, and present science and math workshops to students and teachers from 50+ schools
Future Student Advisor
University of Technology Sydney
12.2020 - 06.2021
- Tailored appropriate pathways for over 3000 prospective students by carefully understanding their aspirations and discovering their strengths through impactful communication using Microsoft meetings
- Efficiently handled over 60 daily incoming email inquiries regarding future studies at UTS
- Cooperated with more than 20 departments and faculties, engaging in discussions about prospective students' admissions and escalating queries when necessary
- Conducted over 55 outbound call interactions daily, promptly addressing the interests of prospective students who wished to study at UTS.
Education
Master of Behavioural Economics -
University of Technology Sydney
Ultimo, NSW01.2023
Bachelor of Science in mathematics -
University of Technology Sydney
Ultimo, NSW01.2021
Skills
- Strong background in behavioural economics and policy intervention studies
- Robust background in applied mathematics and data analysis
- Superb written and oral communication skills with ability to synthesise complex information and communicate it in an engaging way for non-professionals
- Excellent communication and collaboration skills, aptitude for partnership with internal and external stakeholders
- Proven experience conducting independent social science research project
- Able to work independently, highly self-motivated
- Excellent event management and project management skills
- Critical thinking and enthusiasm for storytelling based on analysis results
- Fluent in both English and Chinese
- Highly organised, excellent time management
- Great at teamwork and collaborative brainstorm
Accomplishments
- WWCC (Working With Children Check)
- HSK Level 6 Certificate (Chinese Proficiency Test)
- First Aid Certificate
- Red Shield Appeal
- Nudgeathon (2023)
- UTS Maths Society (2019-2020)
- UTS Accomplish Award (2019)
- Treasurer, UTS TSA (2018-2019)
References
Available Upon Request
Timeline
Customer Service Specialist
Coca Cola Eeuopacific
02.2022 - Current
Future Student Advisor
University of Technology Sydney
12.2020 - 06.2021
Marketing associate
University of Technology Sydney
05.2019 - Current
Master of Behavioural Economics -
University of Technology Sydney
Bachelor of Science in mathematics -
University of Technology Sydney
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