Personal Goal Pursuit
Snowy Mountains
07.2023 - Current
Hi, I’m
Kelly Therkelsen
Digital Project Management
Narrabeen,NSW
Summary
I am a client-facing executive producer and project manager with over 23 years of digital experience, specializing in digital transformation projects, platform development, and a wide range of digital initiatives. My expertise encompasses various facets of project management, including:
- Developing and executing project plans and budgets to ensure successful execution.
- Fulfilling Scrum Master duties, facilitating agile project management processes with precision, including testing, QA, and task management within Jira.
- Crafting project agreements, service level agreements, and contracts to ensure clear terms and expectations.
- Directing changes to project scope and costs, implementing effective change management processes.
- Maintaining schedules, ensuring key milestones were met in every project phase.
- Collaborating with project team members to identify and address problems promptly.
- Identifying risks and implementing mitigation actions.
- Overseeing a large portfolio of projects, supporting teams, and reporting progress to key stakeholders.
- Effectively communicating project plans, progress, and issue resolution to clients and project contributors.
- Monitoring project progress, identifying risks, and taking corrective action.
- Closely tracking project, budget, and team member performance and intervening in case of mistakes or delays.
- Regularly reporting project budget, progress, and technical issues to managers.
- Proficiency with a broad range of development platforms, including Sitecore, Kentico, AEP, Umbraco, WordPress.
- Experience using various project management and agency tools such as Jira, Clarizen, Monday.com, and others.
- Program management - effectively overseeing and coordinating multiple projects within a program, ensuring alignment with organizational goals and objectives.
- Resource management.
Work History
Snowy Mountains
Personal Goal Pursuit
07.2023 - Current
Job overview
- Obtained L1 ski instructor certification.
- Completed the masters programme at Perisher.
- Currently undergoing training in preparation for L2 ski instructor certification, with the exam pending.
Digitas AustraliaSydney, NSW
Freelance Senior Project Manager
10.2022 - 06.2023
Job overview
- Clients worked on: Tourism Australia, Toyota
- Managed key data modeling projects for Tourism Australia (AEP).
- Oversaw the implementation of taxonomy, including spreadsheet mapping, quality assurance, and testing.
- Led content strategy development and implementation for Tourism Australia.
- Spearheaded UX journey optimization projects for Toyota Finance.
- Conducted qualitative research, including interview planning and execution.
- Managed a multifaceted new product development initiative for Toyota, overseeing various work streams and substantial budgets.
Snowy Mountains
Family Ski Sabbatical
06.2022 - 10.2022
Job overview
- Relocated with family to Jindabyne for leisure skiing activities.
- Project managed renovations on a recently acquired holiday home.
DeependSurry Hills, NSW
Freelance Senior Project Manager
01.2021 - 05.2022
Job overview
- Deepend are strategic consultants specialising in digital transformation and platform development
- Oversaw Campus Living Villages with a $1.3 million budget, involving digital strategy, research, solution design, technical architecture, and complex roadmaps across three regions.
- Worked on projects for Energy Australia and SOPA, focusing on Sitecore platform maintenance and various project tasks.
- Led digital transformation projects for St Vincent Care Services and St Vincent Hospitals, utilizing the Kentico platform.
- Successfully handled numerous smaller website projects, including Armor, Coleman Greig Lawyers, and MSN Foxtel.
Code And VisualSydney, NSW
Head of Production
05.2019 - 06.2021
Job overview
- Code and Visual is a creative digital agency specialising in providing digital strategy solutions ranging from branding, website and mobile app development, SEO, SEM, display advertising, email marketing and eLearning development.
- Oversaw online website and app development projects for clients such as COTA, SLS NSW, and Monash University.
The Lab Insight & StrategySydney, NSW
Digital Marketing Manager
05.2019 - 05.2020
Job overview
- The Lab is Australia's leading qualitative research agency
- Responsible for developing marketing strategies covering large-scale events, online conferences, website development, and social media initiatives.
- Led marketing campaigns, including events and online conferences, for The Lab's proprietary studies, such as Covid-19 Brand Navigator and The Australia Project.
- Managed email marketing, social media campaigns, and online PR for these campaigns.
Rio TintoSydney, NSW
Freelance Digital Project Manager
05.2019 - 12.2019
Job overview
- Served as the central liaison between Rio Tinto's agency in Sydney and the Rio Tinto teams located in Perth, Brisbane, London, and Montreal for the new Sitecore website project.
- Managed project coordination and facilitated communication among all stakeholders.
- Responsible for gathering and consolidating stakeholder feedback.
- Oversaw content production by Rio Tinto's team.
- Managed timelines and facilitated review processes among the stakeholders.
Beauty of ExerciseSydney, NSW
Programme Manager
06.2018 - 06.2019
Job overview
- Designed and developed program content and plans for Women’s Winter Wellness and Spring Wellness programs at BEXI.
- Managed recipe and meal planning and creation.
- Led social media marketing and advertising design efforts.
- Oversaw the management of Facebook groups.
- Designed web pages and handled publishing tasks.
- Maintained communications with program members.
- Designed and published a running journal for all BEXI members.
MercerBellSydney, NSW
Freelance Senior Project Manager
08.2017 - 03.2018
Job overview
- Account groups: American Express, Toyota, Caltex
- Consisting of DOOH, online advertising and campaign landing pages, I delivered the agency’s first campaign for AMEX
- Delivered BAU email and SMS campaigns for Toyota
- Caltex work consisted of online advertising, design and icon work
- Contributed to operations by assisting in resourcing and recruitment efforts for the digital team, leveraging my senior role in the team.
Tribal DDB AustraliaSydney, NSW
Freelance Senior Producer
07.2017 - 08.2017
Job overview
- Account groups: Volkswagen
- I was a short stop gap on the VW account prior to starting my main contract at MercerBell
- The account required a flexible project management style and I was required to step in to deliver high quality rich media campaigns within very short timeframes
- Working closely with the account teams, Sizmek, DCM and off- shore production agencies I also brought some much needed structure to this fluctuating account.
MAKE / M&C Saatchi AustraliaSydney, NSW
Freelance Senior Producer
04.2014 - 09.2016
Job overview
- Various Placements: April – September 2016, April - May 2015, July - September 2014, April - May 2014
- Account groups: Lexus CBA, CommSec, M&C Saatchi.
- Lead Senior Producer for the Lexus account.
- Spearheaded the development of new digital projects and optimized the digital account for Lexus.
- Collaborated across all CBA business units, including Savings, Sponsorship, and CommSec.
- Produced various digital media assets, such as online advertising, website assets, outdoor digital screen content, and branch assets.
- Acted as the primary liaison with clients at all levels to deliver out-of-spec assets within tight timelines.
- Worked closely with senior management and creative teams to support the launch of the M&C website.
Lowe ProferoSydney, NSW
Freelance Senior Project Manager
02.2014 - 07.2014
Job overview
- Account groups: Guzman Y Gomez, Woolmark, Harper Collins
- Joined the project midway to formulate technical and project management specifications and proposals.
- Assumed responsibility for overseeing technical and SEO website updates, as well as the execution of large banner campaigns for clients.
- Demonstrated meticulous attention to detail in assessing project scope and efficiently managing resource allocation to ensure projects remained within budgetary constraints.
HostSydney, NSW
Freelance Senior Producer
11.2012 - 01.2013
Job overview
- Account groups: Berlei, King Island Dairy and Air NZ
- Managed digital components for the Berlei 'Bounce' campaign, which encompassed the creation of a campaign landing page integrated into the Magento CMS, online advertising, email campaigns, and social media assets.
- For King Island Dairy, led the development of essential documentation, including proposals, wireframes, functional and technical specifications, and content documents for their new website. Additionally, handled content management into the CMS in January 2013.
- Oversaw project management for Air NZ during the December and January Sale campaigns. Managed high-volume ads with numerous creative elements, variations, formats, and publisher iterations. Ensured rigorous sign-offs and testing throughout the development process, meeting extremely tight production deadlines.
TequilaSydney, NSW
Senior Project Manager
01.2010 - 09.2011
Job overview
- Account Groups: CSR, ANZ, NAB
- Managed multiple stakeholders, including clients and third parties, in the development of information architecture (IA), wireframes, iPad-compliant screen templates, and style guide for CSR's website. Also, oversaw the creation of technical scope iterations for the website to be built on the Sharepoint 2010 CMS platform. Personally handled content document creation, production of meta-tags and page titles, and managed the production and resizing of all site images.
- Project-managed landing pages, online advertising, and email campaigns for ANZ's 'We live in your world' campaigns. Oversaw the outsourcing of online ad resizing to a team in China, maintaining quality control and managing client revisions within a limited budget and timeframe.
- Produced websites and eDMs to transition existing online trading customers to the new platform for NAB. Also, developed branding elements and iconography for the new trading platform, handling multiple change requests and collaborating with various stakeholders while adhering to strict sign-off and security protocols.
- Demonstrated team management skills by mentoring junior staff members and overseeing larger projects, as well as contributing to team meetings as one of the more senior members of the producer team.
The Laboratory Spa and Health ClubLondon
Marketing Consultant
07.2010 - 11.2010
Job overview
- Conducted comprehensive research into all facets of the Lab Spa's business, resulting in a detailed analysis of their existing business and marketing strategy.
- Based on the analysis, provided recommendations for strategic changes required to enhance competitiveness and ensure sustainability.
- Developed a comprehensive marketing plan aligned with the recommended strategy, taking into account the impact on existing resources and its alignment with the organization's strategic vision.
RazorfishLondon
Project Director
07.2010 - 09.2010
Job overview
- Led the digital campaign rollout for BlackBerry's EMEA region as a key contributor to key product launches.
- Acted as the primary client contact for the agency, ensuring effective communication and collaboration.
- Managed the localization strategy, supplier relationships, overall project plan, and budget to ensure the successful execution of the campaign.
ExposureLondon
Project Director
07.2010 - 07.2010
Job overview
- As a senior member of a small team, played a pivotal role in delivering pitch work for Microsoft and Pataks.
- Simultaneously, managed creative projects for a Vitamin Water Facebook app, showcasing a versatile skill set and multitasking ability.
CIM
Study Leave
05.2010 - 07.2010
Job overview
- CIM Chartered Post Graduate Diploma in Marketing
RehabstudioLondon
Freelance Sr. Digital Producer and Planner
01.2010 - 05.2010
Job overview
- In a senior role within a small company, assumed responsibility for providing strategic and creative recommendations to key clients, both in ongoing projects and pitch work.
- Successfully project managed the development and delivery of initiatives for clients including KangaROOS, Last.fm, Idea Generation, and Autism Talkathon.
Host DigitalSydney
Freelance Senior Producer
10.2009 - 12.2009
Job overview
- Account group: Virgin Mobile and Virgin Mobile Broadband
- Additional accounts worked on: BT Financial, Western Australia Tourism
Iris Digital London
Freelance Senior Project Manager
05.2008 - 09.2009
Job overview
- Account group: Dairy Crest; Milk&More, Cloverfamily.co.uk, Utterly Butterly & Country Life; Sony Ericsson; Philips
Good TechnologyLondon
Freelance Senior Project Manager
04.2007 - 04.2008
Job overview
- Account group: Microsoft, ASDA, Poetry Archive
Joshua G2London
Freelance Sr. Producer
01.2007 - 04.2007
Job overview
- Account group: M&G
Blue BarracudaLondon
Freelance Sr. Producer
07.2006 - 11.2006
Job overview
- Account group: Nectar, Blackberry
DareLondon
Producer
07.2004 - 07.2006
Job overview
- Account group: Sony Ericsson (July 04 - April 06), Vodafone Group (August 05 - July 06)
TBWA\GGTLondon
Account Manager
07.2002 - 07.2004
Job overview
- Accounts worked on: 3, Betfanatic, Daewoo, Thomas Cook
Euro RSCGSydney
Account management support
01.2002 - 04.2002
ITS consultingLondon
Contractor
06.2001 - 08.2001
Hays PersonnelLondon
Content editor
06.2000 - 06.2001
Mojo Partners, The Campaign Palace, BWMSydney
Intern
06.2001 - 12.2002
Education
BPP College United Kingdom
CIM Postgraduate Diploma from Marketing
01.2010 - 09.2011
Charles Sturt UniversityBathurst, NSW
Bachelor of Arts from Communication (Advertising)
04.1997 - 04.2000
Loreto CollegeNormanhurst
High School Diploma
04.1990 - 04.1995
Skills
Project Management
undefinedTimeline
Freelance Senior Project Manager
Digitas Australia
10.2022 - 06.2023
Family Ski Sabbatical
Snowy Mountains
06.2022 - 10.2022
Freelance Senior Project Manager
Deepend
01.2021 - 05.2022
Head of Production
Code And Visual
05.2019 - 06.2021
Digital Marketing Manager
The Lab Insight & Strategy
05.2019 - 05.2020
Freelance Digital Project Manager
Rio Tinto
05.2019 - 12.2019
Programme Manager
Beauty of Exercise
06.2018 - 06.2019
Freelance Senior Project Manager
MercerBell
08.2017 - 03.2018
Freelance Senior Producer
Tribal DDB Australia
07.2017 - 08.2017
Freelance Senior Producer
MAKE / M&C Saatchi Australia
04.2014 - 09.2016
Freelance Senior Project Manager
Lowe Profero
02.2014 - 07.2014
Freelance Senior Producer
Host
11.2012 - 01.2013
Project Director
Exposure
07.2010 - 07.2010
Marketing Consultant
The Laboratory Spa and Health Club
07.2010 - 11.2010
Project Director
Razorfish
07.2010 - 09.2010
Study Leave
CIM
05.2010 - 07.2010
BPP College
CIM Postgraduate Diploma from Marketing
01.2010 - 09.2011
Senior Project Manager
Tequila
01.2010 - 09.2011
Freelance Sr. Digital Producer and Planner
Rehabstudio
01.2010 - 05.2010
Freelance Senior Producer
Host Digital
10.2009 - 12.2009
Freelance Senior Project Manager
Iris Digital
05.2008 - 09.2009
Freelance Senior Project Manager
Good Technology
04.2007 - 04.2008
Freelance Sr. Producer
Joshua G2
01.2007 - 04.2007
Freelance Sr. Producer
Blue Barracuda
07.2006 - 11.2006
Producer
Dare
07.2004 - 07.2006
Account Manager
TBWA\GGT
07.2002 - 07.2004
Account management support
Euro RSCG
01.2002 - 04.2002
Contractor
ITS consulting
06.2001 - 08.2001
Intern
Mojo Partners, The Campaign Palace, BWM
06.2001 - 12.2002
Content editor
Hays Personnel
06.2000 - 06.2001
Charles Sturt University
Bachelor of Arts from Communication (Advertising)
04.1997 - 04.2000
Loreto College
High School Diploma
04.1990 - 04.1995
Hobbies
I love exercising with my children including skiing, hiking, trail running and biking
Overview
23
years of professional experience
10
years of post-secondary education
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