Ken Lacey
Harrington Park,Australia
Summary
Dynamic sales professional with over seven years of experience in supplier-side National Account Management and more than 20 years in the FMCG and retail sectors. Proven ability to manage major national accounts, negotiate trade spend, and drive revenue growth while fostering collaboration across R&D, marketing, and supply chain functions. Comprehensive understanding of both retailer and supplier perspectives enables strategic decision-making that aligns with business objectives. Eager to advance into a National Business Manager role within a leading FMCG company prioritizing growth and sustainability initiatives.
Overview
19
19
years of professional experience
Work History
National Account Manager (Retail & Buying Groups)
Stabila Australia
11.2024 - Current
- Managed national accounts for a global leader in measurement tools, delivering profitable growth and tailored customer strategies.
- Secured 50% range increase in a major account
- Delivered an account manager action plan to improve execution consistency
- Increased sales of key laser measurement range by 14%
National Account Manager (Retail)
Hewitt
04.2022 - 10.2024
- Led retail accounts for Australia’s leading livestock and food manufacturer producing organic, carbon-neutral and high animal welfare products.
- Exceeded 2024 budget forecast by more than 14%
- Implemented successful price increases across all major retailers
- Improved Hewitt Advantage ranking from 34th to 4th (NFS +47)
- Turned the Pork category into profit through cross-functional collaboration
- Contributed to Coles naming Hewitt “Sustainability Partner of the Year 2024”
Account Manager (Woolworths)
Primo Foods
01.2018 - 04.2022
- Managed part of a $150M+ Woolworths account for one of Australia’s largest smallgoods manufacturers.
- Delivered $11M revenue growth with 24% margin increase (2018–2022)
- Expanded into two new categories, launching 26 products
Various Supply Chain Roles
Woolworths Limited
01.2007 - 01.2018
- Supply Chain Analyst (2017–2018): Forecasted seasonal demand and managed DC capacity projects
- Capacity Planner (2012–2016): Managed inbound and reserve capacity through seasonal peaks
- Demand Chain Planner (2010–2012): Optimised supplier performance, inventory and trained planners
- Performance Analyst (2007–2010): Built BI reports, managed databases and delivered projects
Education
Advanced Diploma - Business Systems
Spherion Education PL
01.2003
Skills
- National Account Management (FMCG, Tools & Hardware)
- FMCG Sales Strategy and NPD Collaboration
- Budgeting, Forecasting and Trade Spend Management
- Promotional Planning and ROI Analysis
- Stakeholder Engagement and Team Leadership
- Data Analysis and Business Insights (Excel, Power BI)
Timeline
National Account Manager (Retail & Buying Groups)
Stabila Australia
11.2024 - Current
National Account Manager (Retail)
Hewitt
04.2022 - 10.2024
Account Manager (Woolworths)
Primo Foods
01.2018 - 04.2022
Various Supply Chain Roles
Woolworths Limited
01.2007 - 01.2018
Advanced Diploma - Business Systems
Spherion Education PL