Ken Preston

Director of all Company Property holdings including Sales, Hotel Management, Facilities and Building Managers, 525 Properties under Management, Mergers, Acquisitions and a start up Real Estate Property Management Tech business incorporating a team of 8 sales people, 6 property managers, operational funding for the Ubertas Development group and an international technical development team.

• Managed staff, financials and key success indicators to facilitate business operations.
• Sales Budgets and key accountability targets
• Full fiscal accountability for overarching Real Estate and development teams
• Prepare monthly financial reports to 3 line and 2 other directors
• Pursue acquisition opportunities developing individualised proposals and preparing final contracts.
• Analyses problematic situations and occurrences to provide solutions and facilitate company survival and growth.
• Maintained active sales contacts with assigned accounts to keep communication open and capture consistent revenue.
• Improved training to reduce knowledge gaps and enhance performance.
• Strategically managed revenue streams by establishing sales targets, deployment strategies and go-to-market initiatives.
• Researched competitors and stayed on top of current market conditions to survey landscape and anticipate roadblocks.
• Promoted products at trade shows across region, connecting with prospects and improving market penetration.
• Developed and presented creative ideas to internal stakeholders and customers to initiate new programs and successful sales initiatives.
• Managed independent sales force to achieve maximum sales and team building goals and positively impact company profitability.
• Improved profitability, developing pipeline utilizing multiple sales channels and penetration strategies.
• Motivated sales team by setting daily, weekly and monthly goals along with rewards.
• Cultivated and maintained relationships to promote positive work culture.

Senor Management Position with over-arching autonomy of 5 Senior Property Managers and 2630 Properties Under Management.

Reporting directly to the CEO and Strategic Board.

Leadership and Management

Setting, reporting and Fiscal development of Financial and Performance KPI's and targets

Maintaining relationships with Stakeholders and key strategic partners

Overall sustained growth of portfolios and revenue

Conflict resolution

Tribunal Representation

Best practice policies across PM Department and individual employees

Staff performance goals and Key Success Platforms

Recruitment and Training process and initiative development

Staff performance management

Onboarding

Operation Management at Senior Level

Review/Set Budgets and financial targets for entire business platform

Strategic Growth

Chief Executive of this start up business effected in June 2018 with growth from a zero client base to working with and servicing 56 businesses for all commercial growth and development platforms including ground up development to managing well established business structures.

The scope of the growth and depth of influence went to all aspects of Construction and Project Management, Product manufacturing, IT, HR and Commercial, Residential and Rural Real Estate businesses.

Key Success and Development Platforms:

• Coordinated schedules and day-to-day activities of staff to satisfy client expectations.
• Assessed, optimised and elevated operations to target current and expected demands.
• Managed daily operations, including supervising multiple team members across 32 locations.
• Identified and pursued new potential client services opportunities and business development activities.
• Established, enforced and updated policies keeping business agile and responsive to changing market conditions.
• Established strategic partnerships to form business referral program.
• Spearheaded development and implementation of well-coordinated plans and well-trained team.
• Managed employment agreements, compensation plans, salary analysis and corporate governance.
• Developed and implemented promotional strategies to drive business success and maintain budgetary guidelines.
• Delivered high level of service to customers in effort to build upon relationships for future.
• Contributed to professional development of client staff through effective training and mentorship.
• Formed and sustained strategic relationships with clients.
• Structured HR consulting services to support clients during organizational developments and changes.
• Advocated for organization at legislative sessions, committee meetings and formal events.
• Managed talent acquisition, general operations of staffing levels and company mentoring.

Senior Management and Leadership role with direct responsibility to The Board of Directors and 45 individual stakeholders and associated governance of 458 members of staff across 42 franchise operations.

Scope of these Franchise operations was:

29 Perth based Residential Franchise operators

9 Regional Franchise operators

2 Perth based Commercial Franchise operators

1 Perth CBD Franchise operational headquarters.

Key Success and Development Platforms:

• Monitored trend forecasts, adjusting budgets and operational plans to keep organisation agile and sustain aggressive revenue growth
• Administered close governance over financial operations, determining courses of action to align operations and revenue performance with operational and sales targets
• Surpassed sales goals for 12 consecutive quarters by implementing aggressive market penetration initiatives and aligning product array with market demands
• Oversaw strategic business decision-making to develop, enhance and enforce business mission
• Established organisational vision to sustain the operational functIonality of 460+ staff during 18,000 company transactions p/a
• Communicated with clients to meet fiduciary obligations, strengthen relationships and define client objectives
• Built high-energy, forward-thinking team to monitoring operations
• Provided leadership towards establishing business direction and operational plans to meet client expectations and profitability goals
• Grew company revenues consistently YOY with increased profitability
• Established and oversaw strategic business actions, successfully streamlining operations
• Determined revenue and profit impacts of market strategies and led business direction toward profitable channels
• Collaborated with industry partners to build enduring and mutually beneficial relationships
• Cultivated business culture focused on positive performance
• Improved internal processes and stimulated overall organisational efficiency
• Cultivated strong industry relationships to promote cooperative interactions and improve industry insights
• Established new Franchise opportunities and acquisitions, overseeing strategic planning, market analysis, product development and regulatory compliance
• Controlled changes and provided support during 12 separate business restructures
• Development of new marketing plans, enabling successful and profitable campaigns in all marketplace conditions
• Expanded existing client partnerships to increase Brand Awareness and deliver alternative options to marketplace
• Development and introduction of competitive sales techniques to Agents and Property Managers
• Researched financial analysis, negotiated and closed on critical contracts
• Strategic customer engagement opportunities
• Promoted company public profile by delivering speeches, writing articles and presenting at industry conferences as public face of LJ Hooker WA

Key Success and Development Platforms:

• Analyse the effectiveness of marketing, advertising, and sales programs and strategies
• Translated governing board directives into actionable front-line service policies to meet participant needs.
• Project Development and Management
• Maintained industry knowledge through continuing education, training and monitoring of industry publications.
• Met project benchmarks while reducing costs through introduction of enhanced implementation strategies.
• Forecast and track marketing and sales trends
• Conduct staff conferences to provide agency management updated sales and marketing promotions
• Develop and implement procedures for identifying marketing and advertising needs
• Prepare reports on expired property listings for potential new business
• Direct and coordinate activities of individual sales departments/ businesses related to pricing, sales volumes and property acquisitions
• Monitor agencies to ensure that they effectively market to their core areas and COI
• Develop product-marketing strategies, including advertising campaigns or sales promotions
• Implement and oversee business operational management

Key Success and Development Platforms:

• Plan and direct staffing, training, and performance evaluations to develop and property sales and marketing initiatives
• Strategic development of regional and local sales managers and their sales teams
• Review, monitor and provide projected sales volumes to determine revenue/profitability/EBITDA Margins
• Monitor customer preferences to determine focus of sales efforts
• Prepare budgets and approve budget expenditures
• Lead consultations with department heads to devise, plan and implement marketing initiative
• Direct and coordinate real estate sales projections
• Visit franchised dealers to stimulate interest in acquisitions or expansion programs
• Examination of new and existing store locations with specific considerations of local market strengths and viability
• Represent company at trade association meetings to promote Ockerby RE

Key Success and Development Platforms:

• Formulate, direct and coordinate marketing activities and policies to promote the business and real estate services offered, working with advertising and promotion managers
• Identify, develop, or evaluate marketing strategy, based on knowledge of established objectives, market conditions, cost and other market influenced factors
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on- investment and profit-loss projections
• Develop pricing strategies, balancing firm objectives and customer satisfaction
• Initiate market research studies and provide analytical data on these studies
• Coordinate promotional activities working with developers and advertising groups to market the business services
• Negotiate contracts to manage marketing distribution, establishing effective networks and developing sales strategies
• Advise business group on local factors affecting the buying or selling of Real Estate Property at any point in the marketplace
• Conduct economic/commercial surveys to identify potential new market opportunities
• Resolve customer complaints regarding sales and service
• Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs
• Review operational records and reports to project sales and determine profitability
• Prepare budgets and approve budget expenditures
• Direct and coordinate activities involving sales and services
• Direct, coordinate, and review activities in sales and service accounting and record-keeping, and leasing operations
• Represent company at trade association meetings to Ray White Mount Lawley