Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Ken Secombe

Business Development Executive
Gold Coast,QLD

Summary

Seasoned Business Development Executive with a strong background in FMCG, adept at leveraging extensive business, marketing, and sales acumen to propel competitive growth. Proactively cultivates strategic relationships and capitalises on emerging business prospects to drive market expansion. Demonstrates acute awareness of FMCG industry dynamics, trends, and evolving consumer preferences.

Overview

23
23
years of professional experience
1
1
year of post-secondary education

Work History

Business Development Executive

Coca Cola Amatil
11.2008 - 05.2022

Cross-Functional Collaboration for Innovation:Collaborated with cross-functional teams to identify opportunities for product improvement, fostering innovation in the company's offerings.

Sales Pipeline Management:Established and maintained a robust sales pipeline by consistently identifying, qualifying, and nurturing leads through various outreach methods.

Strategic Contract Negotiation:Negotiated contracts with key stakeholders, securing favourable terms for the company and cultivating long-term partnerships.

CRM Utilisation for Sales Optimisation:Utilised CRM tools to track leads and analyse data, optimizing sales efforts for maximum return on investment.

Account Portfolio Management:Managed a diverse portfolio of accounts, ensuring timely delivery of products/services and upholding high levels of customer satisfaction.

Exceptional Customer Service Delivery:Provided exceptional customer service by promptly addressing client concerns and resolving issues in a proactive manner.

Customized Solutions Development:Developed tailored solutions for clients, addressing their individual needs and facilitating the achievement of their objectives.

Business Opportunity Identification:Expanded the client base by identifying and pursuing new business opportunities through comprehensive market research and strategic networking.

Strategic Sales Objective Alignment:Aligned sales objectives with overarching company goals by collaborating closely with senior management on the development of strategic initiatives.Collaboration with cross-functional teams to identify opportunities for product improvement, driving innovation in the company''s offerings.

Business Owner/Operator - Publican

Caupona Investments Pty Ltd
05.2005 - 06.2008

Business Management: Oversee all aspects of the hotel/pub operations, including staffing, budgeting, financial management, and strategic planning.

Staffing and HR: Recruit, hire, train, and manage staff members, ensuring they deliver excellent customer service and adhere to company policies and standards.

Customer Service: Maintain high standards of customer service to ensure guest satisfaction, handle guest inquiries, complaints, and special requests promptly and effectively.

Operations Oversight: Monitor daily operations, including front desk services, housekeeping, food and beverage service, maintenance, and security, to ensure smooth and efficient functioning.

Marketing and Promotion: Develop and implement marketing strategies to attract guests and increase revenue, including advertising campaigns, promotions, and special events.

Financial Management: Prepare and manage budgets, monitor expenses, and analyse financial reports to optimise profitability and ensure financial stability.

Quality Control and Compliance: Ensure compliance with all relevant laws, regulations, and industry standards, as well as maintain quality control measures to uphold the reputation and standards of the establishment.

Facilities Management: Oversee the maintenance and upkeep of the property, including facilities, equipment, and grounds, to ensure a safe, clean, and attractive environment for guests and staff.

Community Relations: Build positive relationships with the local community, businesses, and authorities, and participate in community events and initiatives to enhance the hotel/pub's reputation and contribute to the community.

Business Development: Identify opportunities for growth and expansion, develop new revenue streams, and establish partnerships or collaborations to maximise business opportunities and stay competitive in the market.

APS5 GST Field Officer

Australian Taxation Office
02.1999 - 02.2005

Ensured compliance with industry standards, policies, and regulations through rigorous inspection protocols and documentation procedures.

Education and Consultation: Provide education and guidance to business owners regarding their GST obligations, including registration requirements, reporting procedures, and compliance with GST laws and regulations.

Field Visits: Conduct field visits to businesses to assess their GST compliance, provide on-site assistance and support, and address any questions or concerns business owners may have regarding GST.

Assessment and Review: Review business records, financial statements, and tax returns to ensure accurate reporting and compliance with GST laws, identifying any discrepancies or areas of concern that may require further investigation or follow-up action.

Risk Assessment: Assess the level of risk associated with each business's GST compliance, taking into account factors such as industry type, transaction volume, and past compliance history, and prioritize interventions accordingly.

Compliance Monitoring: Monitor businesses' compliance with GST obligations through regular audits, reviews, and data analysis, identifying trends, patterns, and potential areas of non-compliance for further action.

Enforcement and Penalties: Take enforcement action against businesses found to be in breach of GST laws, including issuing penalties, fines, and other sanctions as appropriate, in accordance with ATO guidelines and procedures.

Education and Outreach Programs: Develop and deliver educational programs, workshops, and resources to help business owners understand their GST obligations better and improve compliance rates, collaborating with industry associations, chambers of commerce, and other stakeholders as needed.

Data Analysis and Reporting: Analyze GST data and reporting metrics to assess compliance levels, identify emerging risks, and measure the effectiveness of compliance strategies and interventions, preparing reports and recommendations for management and stakeholders.

Stakeholder Engagement: Build positive relationships with business owners, industry groups, government agencies, and other stakeholders, fostering open communication, trust, and collaboration to support effective compliance outcomes and improve the overall tax system integrity.

Professional Development: Stay abreast of changes to GST laws, regulations, and compliance requirements, participate in training programs, workshops, and professional development activities to enhance knowledge and skills in tax administration and compliance management.

Education

High School Diploma -

Lowood State High School
Lowood, QLD
01.1987 - 11.1987

Skills

    Revenue Forecasting

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Accomplishments

Sales Growth: Consistently exceeded sales targets, achieving a 18% increase in sales volume (non alcoholic) and 11.70% increase in sales volumes (alcoholic) year-over-year.

Utilising:

1.Monthly focus pack initiatives

2. Ambient displays

3. Activation of Jim Beam "Top 500" program.

4. Bundling initiatives

Market Share: Grew market share by 5% within assigned territory through strategic sales initiatives and relationship-building with key accounts.

Product Penetration: Increased penetration of Coca-Cola product portfolio by 1.7% (non alcoholic) and 6.6% (alcoholic) within existing accounts through effective cross-selling and upselling strategies. Keeping in mind - penetration was already>90%.

Retention Rate: Maintained a customer retention rate of 95% by providing exceptional customer service and addressing client needs proactively.

Promotional Campaign Performance: Managed a promotional campaign that resulted in increased product visibility e.g products in best position throughout outlets, on and off premise.


Timeline

Business Development Executive

Coca Cola Amatil
11.2008 - 05.2022

Business Owner/Operator - Publican

Caupona Investments Pty Ltd
05.2005 - 06.2008

APS5 GST Field Officer

Australian Taxation Office
02.1999 - 02.2005

High School Diploma -

Lowood State High School
01.1987 - 11.1987
Ken SecombeBusiness Development Executive