Kent Li
Producer,DJ
North Rocks
Summary
A highly experienced radio presenter, producer, and content creator with over 20 years of experience in broadcasting and journalism, specializing in music, cultural programming, and audience engagement. Fluent in Mandarin and Cantonese, with intermediate proficiency in English, I bring a deep understanding of the Chinese-speaking community and its cultural sensitivities. Passionate about creating engaging content that bridges cultural gaps, I am eager to contribute my skills to SBS Radio’s mission of delivering high-quality, culturally relevant programming to diverse audiences.
Overview
30
30
years of professional experience
Work History
Freelance Radio Presenter & Producer
Freelance Radio Presenter & Producer
01.2017 - Current
- Produced and hosted "Fashion Live", a live radio and online program featuring interviews with prominent figures in the Chinese fashion industry, demonstrating strong content production and audience engagement skills
- Created a popular Cantonese podcast in collaboration with Tencent Music and WeChat, achieving high click-through rates and showcasing digital content production expertise
- Participated in the “China Radio Revival” project, collaborating with 10 renowned DJs for a 24-hour global live broadcast from the Sahara Desert, highlighting cross-platform content creation and teamwork
Program Director (South China)
Beat Media (Hachette Group)
01.1998 - 01.2003
- Led the programming department for two major radio stations, producing 24-hour music and information programs for Chinese-speaking audiences
- Created and launched iconic radio brands, including YES FM and JOY FM, demonstrating strong editorial and production skills
- Produced and hosted acclaimed programs, including the bilingual "Hard Rock Cafe Music Show" (with American host Rick O’Shea) and World Chart Show in collaboration with the Grammy Awards, showcasing multilingual broadcasting expertise
Founder & Music Producer
TOP MUSIC CITY
01.1995 - 01.1998
- Co-founded China’s first radio program production studio, specializing in Western pop music programming for Chinese audiences
- Curated playlists, designed music styles, and organized offline music events, demonstrating strong content curation and audience engagement skills
- Gained recognition as one of South China’s most prominent DJs, with a deep understanding of cultural sensitivities and audience preferences
Education
Bachelor of Science - Computer Science And Technology
South China University of Technology
China 04.2001 -
Skills
Content Production: Expertise in producing audio, video, and text content for radio and digital platforms
Multilingual Proficiency: Fluent in Mandarin and Cantonese; intermediate proficiency in English (spoken and written)
Audience Engagement: Skilled in fostering audience interaction through on-air and online platforms
Cultural Sensitivity: Deep understanding of the Chinese-speaking community and its cultural nuances
Technical Skills: Proficient in audio editing software and broadcast equipment
Event Management: Experienced in organizing and executing music events, concerts, and live broadcasts
Accomplishments
- Pioneered Western pop music programming in China, becoming a trailblazer in the industry.
- Successfully launched and managed iconic radio brands, including YES FM and JOY FM.
- Organized and executed high-profile music events and live broadcasts, including the Sahara Desert global live stream.
- Recognized as one of South China’s most prominent DJs, with a career spanning over two decades.
Why Sbs Chinese
SBS Chinese’s commitment to delivering culturally relevant content to the Chinese-speaking community in Australia aligns perfectly with my professional expertise and personal values. With extensive experience in producing multilingual content and a deep understanding of cultural sensitivities, I am eager to contribute to SBS’s mission of fostering audience engagement and cross-cultural understanding. My proficiency in Mandarin and Cantonese, combined with my intermediate English skills and digital content production experience, positions me to excel in this role.
Portfolio - Attachments
- Attached are photos and audio samples from my broadcasting work.
https://drive.google.com/drive/folders/1XlcSFweOGPU49DLDngr7S0c-GU2abVFg?usp=drive_link
Timeline
Freelance Radio Presenter & Producer
Freelance Radio Presenter & Producer
01.2017 - Current
Bachelor of Science - Computer Science And Technology
South China University of Technology
04.2001 -
Program Director (South China)
Beat Media (Hachette Group)
01.1998 - 01.2003
Founder & Music Producer
TOP MUSIC CITY
01.1995 - 01.1998
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