Kent Pearson

• Spearheaded the creation and expansion of the social and digital offering, transforming it into a thriving business after previous attempts by partners had failed.
• Built and mentored a high-performing team, fostering a culture of agility, creativity, and accountability to deliver impactful results across markets.
• Designed and executed innovative frameworks, such as 'Glow Up, Glow Out,' to achieve measurable outcomes for both B2B and B2C audiences, balancing long-term brand building with immediate business objectives.
• Partnered with senior stakeholders and subject matter experts to align global content strategies with regional requirements, ensuring consistency, quality, and engagement across all platforms.
• Delivered projects under tight deadlines without compromising on editorial integrity, ensuring all content resonated with target audiences and upheld brand standards.

Client Highlight: Zscaler.

A leading cloud-based information security company, providing solutions to secure enterprise data.

Summary of Work: Kent built a trusted, long-term relationship with Zscaler, crafting and executing high-performing B2B strategies that included corporate profile building, white papers, editorial content, videos, webinars, and case studies. Zscaler followed Kent to two agencies, recognizing his expertise and strategic impact.

Business Outcomes: Strengthened Zscaler’s thought leadership positioning in the market, resulting in increased engagement, and improved conversion metrics for enterprise-focused campaigns.

• Reimagined and scaled GROUND’s social, content, and influencer marketing agency, successfully transforming underperforming initiatives into a thriving business model.
• Secured and developed high-impact campaigns for an array of B2B and B2C clients, including Bumble, Pet Circle, and Zscaler, tailoring strategies to meet unique audience needs.
• Established frameworks that empowered regional teams to work cohesively while maintaining alignment with overarching business strategies.
• Fostered a collaborative environment, working closely with senior stakeholders to produce high-quality, conversion-driven content that aligned with measurable goals.
• Balanced strategic vision with a hands-on approach, ensuring the delivery of polished, audience-focused messaging across multiple markets.

Client Highlight: Bumble

Business Overview: A global dating platform connecting users through meaningful matches and community-driven engagement.

Summary of Work: Developed and executed a social content strategy tailored to Bumble’s audience, leveraging influencer partnerships, and content campaigns to drive engagement. Business Outcomes: Increased user acquisition and retention metrics by amplifying brand visibility and enhancing community connection through dynamic storytelling and targeted social media activations.

• Directed TBWA’s Australian social and content strategy, mentoring and expanding the team to operate effectively across multiple states and industries.
• Guided the development of innovative campaigns tailored to the unique demands of B2B and B2C markets, successfully engaging audiences, and driving business growth.
• Served as a collaborative partner to senior stakeholders, integrating their insights into content strategies to ensure alignment with broader business objectives.
• Combined sharp editorial judgment and a confident writing style to produce impactful content under tight deadlines, maintaining a focus on quality and engagement.
• Recognized with TBWA’s ‘Midas Touch’ award in 2022 for delivering exceptional results and fostering strategic consistency across regional teams.

Client Name: AWS (Amazon Web Services); Business Overview: A global leader in cloud computing solutions.

Business Overview: A global leader in cloud computing solutions.

Summary of Work: Developed a content strategy focused on winning more startup business, including the creation and execution of a podcast series, Napkin to Success. This series showcased interviews with successful Australian startup founders who built their businesses using AWS. Initially launched locally, the series gained exceptional traction, leading to its global rollout with locally tailored content in key international markets.

Business outcomes: Increased awareness and engagement with startups was critical in driving a perception change that AWS is only for large, established businesses, driving more startup acquisition.