Kenya Moore

Senior Merchandise Planner - KikkiK

10/2023 - Current

Merchandise Planner - Seed Heritage

09/2021 - 10/2023

Merchandise Planner - French Connection

10/2020 - 09/2021

Junior Planner - French Connection

01/2020 - 10/2020

• Developed strategic merchandise plans for optimal sales growth and increased profitability.
• Work closely with buying and design at each stage of planning process to develop seasonal and monthly range plans and buy quantities
• Provided comprehensive financial analysis to support accurate budgeting and forecasting. Setting seasonal budgets by brand, department, category, channel and store.
• Managed markdowns effectively to maintain desired sell-through rates without eroding overall profitability.
• Created detailed reports for executive review, highlighting key performance indicators related to sales, inventory, and margin goals.
• Identified risks and established opportunities to drive growth and increase profit through effective inventory management.
• Managed and mentored junior team members in best practices for merchandise planning, enhancing overall departmental performance.
• Facilitated open lines of communication between supply chain, marketing, store operations, and finance departments for seamless collaboration on company-wide initiatives.

• Developed and executed Australian e-commerce & CRM strategy
• Managing e-commerce calendar including all digital activity from product launches, site promotions, and global and local campaigns
• Supporting the delivery & maintenance of marketing, e-commerce and CRM budgets
• Ensuring online merchandising aligns with VM standards and in accordance with sales, stock levels and marketing activities
• Working with developers on various technologies including operational aspects for both front and back end
• Managing digital marketing agency across PPC, SEO, Display, Affiliates, and social media
• Analyzing various data sources to deliver data-driven strategies that maintain top performance and achievement of KPIs
• Performing analysis and reporting on regular basis to wide range of stakeholders
• Overseeing order fullfilment and workflow
• Managing local communication calendar (CRM/EDM/SMS), including content creation, building, segmenting and scheduling
• Managing B2B relationships to drive incremental revenue through alternative channels.

• Responsible for publishing product and content to website
• Manage coordination and upload of all digital assets, ensuring all marketing content, product imagery and descriptions are accurate
• Managing e-commerce inventory to ensure product range on-site maximized sales opportunities
• Working with Marketing/PR Manager to implement digital marketing strategy
• Managing fulfilment process for online orders
• Providing consistent customer experience across all channels of business by aligning on-site content, store and email communication
• Responding to and managing customer's queries, building customer loyalty and retention
• Reporting business results on daily/weekly/monthly/seasonal basis and improvement of business plan to maximise sales.

• Effective stock management including receiving, issuing and dispatching
• Managing stock communications between warehouse and retail staff as well as other key stakeholders
• Responsible for data entry across all cross points in relation to stock movement
• Conducting and managing administrative duties for stocktakes across business
• Executing and maintaining delivery schedules into stores, including organising transport and freight forwarders
• Assisting in managing warehouse staff and processing inward shipments
• Kept all documentation and records accurate and up-to-date with latest data to prevent errors in processing or delivery
• Collaborated with sales team members to stay current on inventory levels, complete accurate orders and resolve item issues.