Kerry Higgins
Sydney,New South Wales
Summary
Digital Marketing Specialist with expertise in social media management, content creation, and campaign execution. Demonstrated success in enhancing brand visibility and optimizing digital strategies through data analysis. Experienced in both B2B and B2C environments, focusing on creating engaging digital experiences. Background in customer service with leading brands, reinforcing strong communication and a customer-centric approach.
Overview
2
2
years of professional experience
4
4
years of post-secondary education
Work history
Digital marketing assistant
New Wellness
Maroubra, New South Wales
2025.04 - Current
- Supported digital marketing initiatives for wellness technology distributor targeting B2B clients.
- Developed and scheduled educational social media content to enhance lead engagement and product awareness.
- Assisted with B2B email marketing campaigns, nurturing leads through professional communication.
- Updated website content via WordPress to ensure accuracy of product information and promotions.
- Managed inbound enquiries through phone and email, facilitating timely follow-up with prospective clients.
- Contributed to marketing activities aligned with product launches and promotional efforts to boost brand visibility.
Advertising Manager
TheAD Digital Agency
Ultimo, New South Wales
2025.03 - Current
- Led advertising and digital marketing strategies across multiple client accounts, driving online visibility and lead growth.
- Conducted in-depth SEO audits and website analysis, delivering clear, actionable SEO proposals and recommendations.
- Managed end-to-end social media for multiple clients, including content creation, scheduling, engagement, reporting, and optimisation.
- Developed and executed B2B marketing strategies across platforms such as Meta, Google Ads, and LinkedIn.
- Monitored campaign performance, implemented data-driven optimisations, and presented monthly performance reports to clients.
- Collaborated closely with designers, copywriters, and clients to deliver high-quality campaigns, strengthen relationships, and support new marketing packages.
Marketing assistant
Revas Spa
Adare , Limerick Ireland
2023.09 - 2025.01
- Managed daily operations of Instagram and Facebook channels, producing high-quality content for premium audiences.
- Executed email marketing campaigns via Mailchimp to enhance customer retention and brand engagement.
- Optimised Shopify and WordPress websites, ensuring accuracy of services, promotions, and products.
- Collaborated with management to schedule monthly marketing campaigns for seasonal promotions and product launches.
- Engaged corporate clients and event partners to support B2B marketing initiatives for group bookings and partnerships.
- Designed digital and print marketing materials to enhance brand awareness during events.
Education
Bachelor's of Digital Marketing -
TUS Technological University of the Shannon Midlands Midwest
Limerick Ireland 2020.09 - 2024.05
Skills
- Digital marketing strategies (B2B & B2C)
- Social media management and content creation
- Campaign planning and execution
- Email marketing (Mailchimp)
- Website management (WordPress & Shopify)
- SEO fundamentals and on-page optimization
- Lead generation and inquiry management
- Marketing performance tracking and reporting
- Client and stakeholder communication
- Time management and organization
Affiliations
- Outdoor and beach-based activities
- Pilates & holistic wellness
References
References available upon request.
Timeline
Digital marketing assistant
New Wellness
2025.04 - Current
Advertising Manager
TheAD Digital Agency
2025.03 - Current
Marketing assistant
Revas Spa
2023.09 - 2025.01
Bachelor's of Digital Marketing -
TUS Technological University of the Shannon Midlands Midwest
2020.09 - 2024.05