Kerry Squires
Pennant Hills,NSW
Summary
Demonstrated achiever with exceptional knowledge of the Australian Healthcare markets, business practices and regulatory guidelines. Strong marketing background and extensive clinical experience in the neonatal and pediatric healthcare environments, combined with considerable skills as an educator at clinical, tertiary and business level. Skilled at learning new concepts quickly, working well under pressure and to make tight deadlines, and communicating ideas clearly and effectively.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Guest Experience Tour Guide
Taronga Conservation Society Australia
06.2022 - Current
- Continued learning and updating knowledge about tour areas, First Nations culture and Taronga Zoo history to provide accurate, timely and exciting information to tour groups.
- Constantly updating animal husbandry knowledge to impart to guests attending the zoo.
- Participated in community events representing Taronga Zoo eg Dream NIght for special needs families
- Guided groups of up to 20 people on scheduled tours.
Relocation Overseas
Career Break
02.2017 - 03.2020
- Whilst living in Shanghai, I was lucky to volunteer at the Shanghai Yodak Cardio-Thoracic Children's Hospital with the Heart to Heart Foundation - a not for profit organisation that raises money for urgently needed surgery for babies and children in rural areas , who are born with Congenital Heart Disease, and required life saving surgery.
National Product Manager ANZ
JB Medical Supplies Pty Ltd
01.2017 - 06.2017
- ANZ product expert for the perinatal and maternity portfolio of consumables and neonatal capital devices
- Develop new marketing collateral for new product ranges- website/ brochures/ training materials
- Regulatory input to local bodies eg TGA for new product inclusion
- ISO Accreditation process involvement for JB Medical Supplies- preparation of HR and training materials
- Proactively support the clinical solutions sales team and customers in-person and remotely with a regular input of high-impact communications and interactions
- Passionately demonstrate superior product, clinical and perinatal workflow knowledge that clearly differentiated JB Medical Supplies from the competition
- Develop and maintain direct relationships with KOLs for involvement in research and education programs
- Liaise closely with colleagues to manage trial inventory with a view to maximizing inventory performance while ensuring products are available when and where needed in the field
- Lead the preparation and submission activities for state & hospital tenders, SOA and contracts, working closely with colleagues to ensure best company representation to maximize potential revenue
- Develop business relationships with all key customers throughout ANZ
- Work with Clinical Solutions team to achieve sales targets as developed and agreed to for the local market
- Liaise with manufacturers and distribution partners to maintain product portfolio and staff training requirements.
Clinical Solutions Specialist NSW/ACT
JB Medical Supplies Pty Ltd
04.2016 - 01.2017
- Clinical Sales Specialist for perinatal niche company selling products into the neonatal and maternity environment
- Increased productivity by collaborating with management to develop process improvements.- quality improvement system, market data analysis and educational resources for staff
- Responsible for day to day management of the entire NSW/ACT business- sales/marketing/customer visitation/CRM management/tender management/trials and evaluations
- Attendance at local/state/national midwifery and perinatal conferences
- Start up company - build-up portfolio requirements and materials, gain market intelligence and develop CRM.
Product Specialist Neonatal Care NSW/ACT/QLD
Drager Medical Australia
05.2014 - 04.2016
- Neonatal Product Specialist responsible for all sales and clinical trials of the neonatal portfolio of products for Drager Medical in NSW/ACT/QLD- thermoregulation / ventilation/patient monitoring
- Customer relationship management an important part of the role- involving clinicians into research trials and product validation
- Enhanced product performance by conducting thorough market research and competitor analysis.
- Supported sales representatives during client meetings by providing expert knowledge on specific features or functionalities of the given product line.
- Attendance at local/national/international conferences and meetings
- Problem-solving abilities an essential part of the position for both technical and user issues.
Product Marketing Specialist (Contract Position)
Verathon Medical Australia
06.2013 - 12.2013
- Worked directly with the Marketing Manager to prepare tender documents and product submissions to state and national procurement bodies
- Working with the Therapeutic Goods Administration and other regulatory bodies in product complaint management, and with the launch of a new product to the Australian healthcare market
- Attendance at state and national medical trade shows and medical/nursing conferences
- Facilitation of Clinical workshops/symposiums and forums
- Compilation of a comprehensive market data report regarding the Australian Healthcare system, including each hospital segment across public and private hospital systems.
National Marketing Manager, Neonatal Care
Drager Medical Australia
12.2006 - 02.2013
- National Marketing Manager for Perinatal Care Products for the Neonatal and Pediatric Intensive Care environment within Australia and New Zealand
- This product range consisted of 14 capital devices and corresponding consumables including intensive care ventilators, warming therapy devices, jaundice management devices, and patient monitoring devices
- Responsibility for the first global pre-launch to market of 2 new major neonatal devices, including a new neonatal intensive care ventilator, and achieving market share of greater than 70% of the available market in the first 2 years
- Product Management, marketing analysis, and product profit and loss responsibility for the complete Perinatal portfolio
- Strategic planning with different customer segmentation positioning was necessary to respond to the changing market, especially in the aftermath of the GFC, and the cutbacks to national health funding
- As such, different markets were explored to penetrate, that derived funding from different sources
- Participation in the submission of many state and national tenders each year, and it was imperative to know the market thoroughly, so the the correct products could be positioned and the correct pricing to maintain good sales and profits
- As a senior member of the Australian business management team, I regularly presented at national and international business meetings and conferences, and held 'Guru Status' within the Perinatal Business Unit in Europe and SE Asia, where I was often called upon to provide up to date neonatal clinical expertise and knowledge to my global colleagues to further improve their understanding of the neonatal and pediatric environments
- Always motivated by innovative training concepts, and the outcome training investments can have on individuals, I was also responsible for coordinating the training needs of the staff, and was involved in developing and implementing an internal online Learning Management System for the staff, that went on to be a pilot program globally across Drager Medical.
National Applications Specialist, Perinatal Care
Drager Medical Australia
12.2004 - 12.2006
- I was the first local Perinatal personnel to be employed by Drager Australia to manage their portfolio after the acquisition of a major competitor brand increased the product portfolio considerably
- Provides state of the art clinical knowledge and technical support to clinical customers across all disciplines
- Levers sales force efficiency and takes responsibility for demonstration and user training
- Organize local events based on technique and therapy to support company product solutions
- Collect competitive information, understand user sensitivity and relay this information to the sales & marketing teams
- Assist sales force in the development of sales strategy to grow market share and profit
- Conduct 'Train the Trainer' workshops to enable customers to take ownership for the ongoing support of their devices
- Member of University of Sydney Hoc Mai Foundation Education team to teach local doctors and nurses in Hanoi and Dien Bien Phu in Vietnam 2006.
Nurse Educator, Neonatal Intensive Care Unit
Royal Prince Alfred Hospital
02.2000 - 12.2004
- Facilitating educational opportunities and core competencies of medical and nursing staff employed in the NICU and midwifery units
- Development and implementation of clinical policy and procedures
- Active member of Redevelopment Committee to plan , prepare and relocate to a new NICU within RPA Hospital
- RPAH Quality Improvement Committee member
- Member of the Nurses Teachers Association of NSW
- Casual clinical lecturer in respiratory physiology and ventilation principles to post-graduate students at Royal College of Nursing Australia and University of Technology Sydney
- Member of NSW Health Outreach Education team regularly traveling throughout NSW and Northern Territory to conduct educational workshops
- Member of World Bank Health Tender team to develop ongoing educational programs for medical and nursing clinicians in the Republic of Macedonia.
- Promoted professional growth among nursing staff through continuous education opportunities, conferences, and workshops.
Education
Certificate IV in Assessment & Workplace Training - Adult Education And Teaching
Institute of Training
Sydney, NSW02.2005
Master of Nursing ( Clinical Education - Adult And Continuing Education
Australian Catholic University
Sydney, NSW04.2004
Skills
- Friendly and enthusiastic
- Knowledgeable
- Guest Relationships
- Thorough and accurate
- Integrity
Home
96592796
Volunteer Experience
- Guest Experience Volunteer Taronga Zoo Sydney, Interaction with the zoo visitors conducting tours and providing information and assistance on the Information and Animal Encounters.
- Foundation & Friends, Royal Botanic Gardens Sydney, Organising fundraising and educational events for the Royal Botanic Gardens and its visitors.
- Humpty Foundation, Fundraising and event organizing to raise money to purchase essential medical equipment for hospitals around Australia.
Training
- Certificate IV in Assessment & Workplace Training 2005
- Lego for Serious Play Workshop 2008
- Finance for Non-Financial Managers 2006
- Risk Management for Supervisors & Managers 2004
- Coaching and Presentation Skills Workshops 2010
- Value Based Management Course 2011
Certification
- Current Working with Children Certification
- Fully Vaccinated against Covid-19
Timeline
Guest Experience Tour Guide
Taronga Conservation Society Australia
06.2022 - Current
Relocation Overseas
Career Break
02.2017 - 03.2020
National Product Manager ANZ
JB Medical Supplies Pty Ltd
01.2017 - 06.2017
Clinical Solutions Specialist NSW/ACT
JB Medical Supplies Pty Ltd
04.2016 - 01.2017
Product Specialist Neonatal Care NSW/ACT/QLD
Drager Medical Australia
05.2014 - 04.2016
Product Marketing Specialist (Contract Position)
Verathon Medical Australia
06.2013 - 12.2013
National Marketing Manager, Neonatal Care
Drager Medical Australia
12.2006 - 02.2013
National Applications Specialist, Perinatal Care
Drager Medical Australia
12.2004 - 12.2006
Nurse Educator, Neonatal Intensive Care Unit
Royal Prince Alfred Hospital
02.2000 - 12.2004
Certificate IV in Assessment & Workplace Training - Adult Education And Teaching
Institute of Training
Master of Nursing ( Clinical Education - Adult And Continuing Education
Australian Catholic University
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