Ketan Patel
Sydney
Summary
Results-driven Inside Sales/Marketing professional with a proven track record of exceeding KPI's and developing effective marketing strategies. Skilled in building strong client relationships, conducting market research, and executing integrated sales and marketing campaigns. Possessing excellent communication and negotiation skills, I am adept at identifying opportunities for growth and driving revenue generation. Seeking to leverage my experience and expertise to contribute to a dynamic sales and marketing team.
Overview
13
13
years of professional experience
Work History
Regional Inside Sales/Marketing-Australasia
Malvern Panalytical
07.2022 - Current
- Serving as a critical link between Marketing and Sales, enhancing sales and marketing effectiveness as well as sales and marketing alignment and communication
- Supporting the ISEAA region, with an emphasis on the following countries: India, Australia, New Zealand, Singapore, Fiji, New Caledonia, and the Pacific islands
- Assuring that incoming leads from various sources are qualified and distributed according to guidelines and rules that have been set forth
- Validate the data collected during a qualification by entering it accurately into Malvern Panalytical's systems and ensuring it is entered in a format compatible with established data analysis methods
- Maintain or exceed company-wide standards/metrics for the Inside Sales team
- To achieve positive results, targets for opportunities created, conversion rates must be met or exceeded
- Work closely with other functional areas, such as Account Managers, Technical Specialists, Customer Support, Applications, Database Administrators, Marketing, and upper management
- Assuring these interactions are focused on advancing sales opportunities and/or identifying new sales opportunities
- Manage marketing activities within the region – coordinating and promoting local marketing events, localizing and translating content, and utilizing web and digital marketing to drive website traffic and conversions
- Works closely with Manager and stakeholders to implement the specific strategy to drive Malvern Panalytical’s business
- Conducted market research and analysis to identify key opportunities and develop targeted marketing campaigns for the Australasia market
- Provided exceptional customer service and support to clients throughout the sales process, resulting in high customer satisfaction and retention rates
Sales Enablement Specialist
Law In Order Pty Ltd
08.2021 - 08.2022
- Facilitate content creation and use with sales and marketing teams
- Maintain sales enablement software to ensure it is easily accessible and providing the capabilities sellers need
- Proactively improve upon existing sales processes or tools in collaboration with other team members and other departments
- Tracking key success metrics and key performance indicators (KPIs) specific to sales enablement efforts to show return on investment and overall impact
- Ensure that sales content for both training and selling purposes is organized, searchable, and easily accessible by the sales team
- Create new and maintain existing product and process documentation
- Planning, coordinating, and deployment of the necessary training
- Gather feedback from sales team on a regular basis to constantly improve support programs.
Inside Sales / Sales Support Specialist
Multimedia Technology Pty. Ltd.
01.2020 - 05.2022
- Managing, servicing and growing a portfolio of accounts
- Providing an exceptional customer service and support for all internal and external technical product and inquiries
- Generate quotations and issue invoices, processing credits and orders
- Management of sales, purchase orders, invoicing & delivery schedules
- Assist and manage warranty process and maintain after sales service care
- Account management and relationship building with customers
- Ensuring all set KPI’s and targets are met
- Liaise with resellers on a regular basis to build strong working relationship with customer portfolio
- Deliver a positive customer service experience to all stakeholders
- Generated and qualified leads through outbound calls and emails, resulting in a 20% increase in new business.
Sales and Customer Support Consultant
CGA Trading
06.2017 - 01.2020
- Ensure high levels of customer satisfaction through excellent sales service
- Managed a portfolio of 50+ clients, providing proactive sales support and resolving customer inquiries to ensure satisfaction
- Management of sales, purchase orders, invoicing & delivery schedules
- Customer liaison regarding updates, product selection, delivery details & general delivery
- Assess customers needs and provide assistance and information on product features
- Follow and achieve department’s sales goals on a monthly, quarterly and yearly basis
- Team up with co-workers to ensure proper customer service
- Build productive trust relationships with customers
- Receive and process orders on behalf of customers in an efficient and accurate manner, as well as providing order status updates
- Respond to complaints from customers and give after-sales support when requested
- Collaborated with cross-functional teams to streamline processes, improving overall customer experience and retention rates
- Demonstrated strong product knowledge to effectively upsell services and solutions, resulting in a 30% increase in revenue.
Customer Support Consultant
Woolworths Connect
10.2016 - 06.2017
- Answers customer’s requests or inquiries concerning services, products, billing, equipment, claims, and reports problem areas
- Build sustainable relationships of trust through open and interactive communication
- Provide accurate, valid and complete information by using the right methods/tools
- Meet personal/customer service team sales targets and call handling quotas
- Handle complaints, provide appropriate solutions and alternatives within the time limits; follow up to ensure resolution
- Take orders, determine charges, and oversee billing or payments
- Account management
- Responsible for improving customer retention through programs and service provided to the customer
- Case handling including change requests, complaints and general enquiries
- Offer variety of product related solution to clients
- Receive and process orders on behalf of customer in an efficient and accurate manner, as well as providing order status update
- Troubleshoots technical issues experienced by customers
- Provides verbal instructions to customers to resolve issues.
Sales and Marketing Executive
Avocado Global Pte Ltd
12.2015 - 08.2016
- Communicating with target audiences and managing customer relationships
- Grow sales through regular and effective communication with current customers
- Processing sales order in a timely and accurate manner, Promote the goods and services of the Company at all times
- Organizing events and product exhibitions
- Representing company at trade exhibitions, events and demonstrations
- Evaluating marketing campaigns, maintaining and updating customer databases
- Arranging the effective distribution of marketing materials
- Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters
- Establish promotional partnerships with traders and retailers to increase publicity and market visibility
- Managing online marketing including various social media platforms, forums and blogs
- Regularly reporting on territory retail store performance and sales promoters on a weekly basis
- Ensure accounts are fully stocked to maximise sales, identify sales opportunities and place re-orders for product
- Cultivated relationships with key clients and stakeholders to maintain high levels of customer satisfaction and retention
- Utilized CRM software to track and analyze sales data, streamline processes, and optimize sales and marketing strategies.
Management Trainee
Hyatt Regency London – The Churchill
08.2013 - 02.2015
- Customer Service, Management Trainee.
Management Trainee
Hyatt Regency London – The Churchill
08.2011 - 08.2013
- Customer Service, Management Trainee.
Education
Post graduate diploma - Hospitality Management
University Of Wales, Ealing Hammersmith & West London College
12.2015
Management - Hospitality and Leadership
Ealing Hammersmith & West London College
12.2012
Associate’s Degree - Hospitality Management
Hemsdale Management School, Institute of Technical Education Singapore
12.2008
Bachelor’s Degree - Economics
South Gujarat University
12.2005
Skills
- Internal Communications
- Customer Satisfaction
- Account Servicing
- Sales Cycle Management
- Teamwork and Collaboration
- Sales and Marketing
- Problem Solving & Analysis
- Adaptability
- Time management
- Interpersonal Communication
- CRM proficiency
- Organized and Efficient
- Upselling and Cross Selling
Languages
English
Full Professional
Gujarati
Native or Bilingual
Hindi
Native or Bilingual
Timeline
Regional Inside Sales/Marketing-Australasia
Malvern Panalytical
07.2022 - Current
Sales Enablement Specialist
Law In Order Pty Ltd
08.2021 - 08.2022
Inside Sales / Sales Support Specialist
Multimedia Technology Pty. Ltd.
01.2020 - 05.2022
Sales and Customer Support Consultant
CGA Trading
06.2017 - 01.2020
Customer Support Consultant
Woolworths Connect
10.2016 - 06.2017
Sales and Marketing Executive
Avocado Global Pte Ltd
12.2015 - 08.2016
Management Trainee
Hyatt Regency London – The Churchill
08.2013 - 02.2015
Management Trainee
Hyatt Regency London – The Churchill
08.2011 - 08.2013
Post graduate diploma - Hospitality Management
University Of Wales, Ealing Hammersmith & West London College
Management - Hospitality and Leadership
Ealing Hammersmith & West London College
Associate’s Degree - Hospitality Management
Hemsdale Management School, Institute of Technical Education Singapore
Bachelor’s Degree - Economics
South Gujarat University
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