Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

Kevin Rooney

Singapore

Summary

Results-driven executive with over 20 years of experience in business strategy, market expansion, and client acquisition across North America, Europe, and APAC. Proven expertise in driving revenue growth, scaling operations, and leading high-performing teams. Skilled in P&L management (Profit and Loss Management), digital transformation, and cross-cultural team leadership.

Overview

19
19
years of professional experience

Work History

Independent Strategy Consultant

Freelance
05.2024 - Current
  • Advise media and advertising firms on business strategy
  • Business development consulting including sales team development and pitch management
  • Media strategy and investment advisor
  • Provide executive coaching to C-suite leaders, enhancing leadership capabilities and team performance
  • Mentor startups in media and technology sectors, improving operational efficiency and securing partnerships with key industry players

Managing Director, SEA & India

Channel Factory
10.2023 - 05.2024
  • Exceeded revenue targets by 150% during transitional leadership in APAC.
  • Implemented global tools, established new offices, and established HR systems, including payroll and employee insurance.
  • Conducted financial audits and ensured regulatory compliance.
  • Secured multiple blue-chip client contracts, driving business growth.

Chief Executive Officer, APAC

mSix&Partners, A WPP Company
09.2019 - 08.2023
  • Achieved 250% revenue growth and 300% profit increase across APAC markets.
  • Delivered 13 consecutive quarters of exceeding performance targets, maintaining full staff pay during COVID-19.
  • Expanded operations into Australia, New Zealand, Vietnam, and Philippines.
  • Secured 112 new clients with a 650%+ conversion rate.
  • Initiated employee wellness programs to address pandemic-related stress.

Chief Executive Officer, Japan & Korea

Mindshare, A WPP Company
08.2018 - 09.2019
  • Doubled revenue through new business and organic growth initiatives.
  • Built a 26-person performance team supporting 30 domestic and 7 international brands.
  • Secured $100M in new business and directed Mindshare’s first Google partnership in Japan.
  • Oversaw sister brands Neo, L’Atelier, and Team EightBar across both markets.

Managing Director, APAC

mSix&Partners, A WPP Company
05.2013 - 08.2018
  • Launched mSix&Partners in APAC, growing to 100 employees across 5 markets, servicing 50+ clients.
  • Developed marketing strategies for clients including Disney, Cipla, IKEA, Burger King, Indofoods, and Lexus.
  • Hired a high-performing team with minimal account losses.

Chief Growth Officer, APAC

Mindshare, A WPP Company
01.2016 - 07.2018
  • Achieved 150% of growth targets, securing $93.8M (2016) and $128.5M (2017) in new business revenue.
  • Drove marketing strategies earning “Agency of the Year” at Campaign Asia, Festival of Media Asia, and Smarties Asia.
  • Named Campaign Asia’s “New Business Team of the Year.”

Director, Marketing & Business Development, APAC

Mindshare, A WPP Company
05.2010 - 05.2013
  • Drove 60% revenue growth, reversing a 20% decline in Asia Pacific.
  • Led award entry process, earning Campaign Asia Pacific Media Agency of the Year (2011).

Worldwide Business Development

Mindshare, A WPP Company
07.2008 - 04.2010
  • Secured $2B+ in new business billings from global accounts.
  • Co-authored entry for AdAge Global Media Agency of the Year (2008).

Manager, North American Marketing & Business Development

Mindshare, A WPP Company
06.2006 - 06.2008
  • Contributed to teams securing $2.5B+ in new business billings.
  • Co-authored entry for AdWeek US Media Agency of the Year (2006).

Education

BA - English, Double Minor in Art History and Theater

State University of New York
05-2003

Skills

  • Strategic Business Planning
  • Market Growth Strategies
  • Client Development
  • P&L Management
  • Executive Leadership
  • Team Building
  • Performance mentoring
  • Media Investment
  • Digital Marketing
  • Experience with CRM Platforms
  • Conducting Financial Audits
  • Multicultural Team Leadership
  • New Business Development
  • Marketing Strategy
  • Talent Acquisition
  • Process Optimization

Websites

Timeline

Independent Strategy Consultant

Freelance
05.2024 - Current

Managing Director, SEA & India

Channel Factory
10.2023 - 05.2024

Chief Executive Officer, APAC

mSix&Partners, A WPP Company
09.2019 - 08.2023

Chief Executive Officer, Japan & Korea

Mindshare, A WPP Company
08.2018 - 09.2019

Chief Growth Officer, APAC

Mindshare, A WPP Company
01.2016 - 07.2018

Managing Director, APAC

mSix&Partners, A WPP Company
05.2013 - 08.2018

Director, Marketing & Business Development, APAC

Mindshare, A WPP Company
05.2010 - 05.2013

Worldwide Business Development

Mindshare, A WPP Company
07.2008 - 04.2010

Manager, North American Marketing & Business Development

Mindshare, A WPP Company
06.2006 - 06.2008

BA - English, Double Minor in Art History and Theater

State University of New York

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