Kevin Xue
Summary
Dynamic and results-driven business development professional with over 2 years of experience in managing client relationships and executing marketing initiatives. Proven track record of increasing social media followers by 47% and leading teams to organize large-scale events. Seeking to contribute to a dynamic team by applying the marketing and business skills to support growth and engagement.
Overview
3
3
years of professional experience
Work History
Internship-Assistant
Hebei Laxi Education Consulting Co., Ltd.
03.2023 - Current
- Assisted the CEO with daily affairs and management tasks.
- Provided local information and support for Singapore-based students and their families, maintaining close contact with over 20 clients, offering consultation and advice.
- Utilized social media to promote the company’s brand and personal accounts (Xiaohongshu), growing the account to over 1,800 followers, with more than 15,000 interactions and reaching over 100 potential customers.
- Organized and led study tours, sharing experiences with over 150 students and parents.
Intership-New Media Operations
Merlionwealth
10.2022 - Current
- Managed media operations, content planning, and strategy; published over 170 articles, and led the design of 10 corporate branding projects. The team’s official account has grown to more than 71,000 followers, a 20% increase.
- Responsible for direct collaboration with 10 business partners, providing consulting services, solving client issues, and managing a community of over 2,600 followers and 3,000 participants in 8 client groups.
- Conducted in-depth research on new Singaporean business areas such as immigration, finance, and lifestyle, understanding market strategies and industry trends.
Head of Publicity Department
Singapore Chinese Student Union
04.2022 - Current
- Led a team of over 40 members, responsible for initiating and managing promotional activities, including newsletters, publicity materials, and event photography. Produced promotional content such as images and videos.
- Achieved a 47% growth in the association's WeChat public account followers (approximately 6,700) and increased social media followers on platforms like Xiaohongshu (Little Red Book) by over 700.
- Participated in organizing various events, including the 2023 Mid-Autumn Festival collaboration event, the 2023 Sports Festival, and the "Spring Cup" Entrepreneurship Competition for Chinese international students in both 2022 and 2023.
- Successfully attracted over 150 participants to each event and received widespread recognition and positive feedback from university leaders and peers.
President
JCU Chinese Student Association
11.2021 - 09.2023
- Led a team of over 60 members, responsible for organizing events and securing sponsorships. Successfully established partnerships with four companies and obtained sponsorships to provide necessary funding and resources for events.
- Planned and organized multiple large-scale events, each attracting over 80 participants, including the 2022 Welcome Event and the 2023 JCU & SIM Collaboration Event.
- Represented students in various activities and received widespread recognition and positive feedback from university leaders and peers.
Education
Bachlore of Commerce - Accounting
James Cook University
Singapore04.2025
Timeline
Internship-Assistant
Hebei Laxi Education Consulting Co., Ltd.
03.2023 - Current
Intership-New Media Operations
Merlionwealth
10.2022 - Current
Head of Publicity Department
Singapore Chinese Student Union
04.2022 - Current
President
JCU Chinese Student Association
11.2021 - 09.2023
Bachlore of Commerce - Accounting
James Cook University
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