Kevin Lee

Responsibilities

• Member of the senior executive team accountable for the payroll product, Payroller.
• Manage a team of product managers, growth analyst and product marketing manager.
• Prioritise roadmap in order to achieve product goals and metrics.
• Review product analytics, customer feedback, and new opportunities to drive business strategy.

Results

• Produced $1.2M in supplementary revenue from strategic partnerships and lead generation programmes.
• Implemented new user onboarding journeys that yielded 70% improvement in activation rates.

Responsibilities

• Lift MRR, retention and LTV through upsell, product activation and engagement programmes.
• Provide leadership in product marketing strategy, go-to-market execution, people development and change management.

Results

• Initiated and led project to implement user onboarding software Appcues which increased activation rate by 22% through personalised user onboarding journeys.

Responsibilities

• Set up the product marketing team including resourcing and developing team capabilities in messaging, design, content, acquisition (ASO/SEO), web development, and copywriting. Established user analytics, experimentation and research frameworks.
• Crafted and led programmes covering go-to-market, upsell, engagement, retention, and win-back.

Results

• Uplifted digital payment activation rate by +12% (+US$243K weekly) by leveraging user insights to streamline and personalise experiences.
• Established experimentation framework and growth systems that produced a sustained 33% lift in web conversion rates.

Responsibilities

• Provided leadership in digital marketing and tech strategy, accountable for multi-disciplinary team and all digital channels including websites, social media, and email.

Results

• Overhauled design and content on websites that led to 717% traffic growth, elevated search rank (+5) and -66% bounce rate YoY through accessible, device-responsive, timely and relevant content.

Responsibilities:

• Deputy Head of Digital accountable for Surface and Office 365 (70% of ANZ sales targets) and ANZ Customer Experience.
• Produced segmented content, developed and executed GTM strategies covering store promotions, marketing campaigns, CRO & A/B experimentation, and UX design.

Results:

• Designed and led marketing campaigns and CRO programmes leading to annual revenue growth of 34%.
• Produced US$430K in new revenue, returned 1800% on marketing spend. Won Global Store of the Year 2017.

Responsibilities:

• Owner of online store strategy for ANZ, establishing and scaling operations while growing market share and sales revenue.
• Provided leadership in marketing, partnerships, technical development, market analysis and a team of 4 sales & customer experience specialists.

Results:

• Exceeded targets and produced 550% revenue growth through search listing optimisation, best-in-class shopper experience, enriched product content and responsiveness to market.
• Quadrupled volume and gained market shares across categories by introducing 400+ curated products targeting untested market segments.

Responsibilities:

• Subject expertise in the development and implementation of marketing technologies covering Campaign Management, eCommerce Offer Management, Up-/Cross-Sell and Segmentation Modelling.

Results:

• Steered programme through contractual challenges and third-party delays, rolling out new marketing platform to ANZ on time and in full.