Sumandeep Kaur
Adelaide,SA
Summary
Performance-driven Marketing Officer skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in social media audience engagement and brand management.
Overview
8
8
years of professional experience
Work History
Marketing Officer
Global Constructions Pty Ltd
Adelaide, SA
05.2019 - Current
- Increased house sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
- Executed optimal sales strategies to achieve commercial goals for Adelaide market.
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Considered business demands and customer preferences when developing pricing structures and marketing plans.
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Planned and executed events and marketing programs, producing goal of qualified leads.
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Provided feedback to all departments on brand consistency in outbound communications.
Area Manager
Spencer Brand Group
Brisbane, Qld
12.2019 - 04.2020
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals
- Transformed under performing teams into productive, profitable teams
- Drove revenues and team morale by developing and deploying sales contests
- Dedicated to expanding client bases by building lasting relationships
- Resolved conflicts promptly to promote positive environment for customers
- Planned operations to meet established schedules, factoring in order demands and business forecasts
- Conducted training sessions to educate employees on best practices and procedures to increase profitability
- Accomplished 80% customer satisfaction ratings via survey during Christmas Period
- Brought in exceptional candidates to boost team productivity and operational efficiency
Store Manager
Spencer Brand Group
Brisbane, QLD
10.2017 - 11.2018
- Created work schedules according to sales volume and number of employees.
- Rotated merchandise and displays to feature new products and promotions.
- Scheduled and led weekly store meetings for all employees to discuss sales promotions and new inventory while providing platform for all to voice concerns.
- Kept orderly and accurate accounting records by monitoring sales documentation.
- Supported professional development of team members and supervisors at all levels to place knowledgeable candidates in leadership roles.
- Offered hands-on assistance to customers, assessing needs and maintaining current knowledge of consumer preferences.
- Managed all aspects of store operations, including organization, maintenance and purchasing functions.
- Trained team members in successful strategies to meet operational and sales targets.
- Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives.
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
- Examined merchandise to verify correct pricing and attractive displays.
- Devised, deployed and monitored processes to boost long-term business success and increase profit levels 10%.
Customer Service Manager
Signature Tadka
Brisbane, Qld
06.2016 - 01.2017
- Exceeded team goals and collaborated with staff members
to implement customer service initiatives. - Assumed ownership over team productivity and managed work flow to meet or exceed quality service goals.
- Reviewed repeated issues within operations and business management to solve problems and improve company outcomes.
- Assessed call center trends to identify improvement opportunities and devise forward-thinking approaches to better align processes with intended results.
- Increased customer retention by developing and offering unique discount options while driving interest in new product lines.
- Resolved customer complaints while prioritizing customer satisfaction and loyalty.
- Conferred with customers about concerns with products or services to resolve problems and drive sales.
- Supervised employees and assessed performances to determine training needs and define accurate plans for decreasing process lags.
- Managed department call volume of 20 calls per day and coordinated department schedules to maximize coverage during peak hours.
Customer Service
Baked To Perfection
Brisbane, Qld
03.2016 - 09.2016
- Assisted customers by answering questions and fulfilling requests.
- Managed efficient cash register operations, including scanning items, processing payments and issuing receipts.
- Greeted customers and helped with product questions, selections, and purchases including in-store and e-service transactions.
- Assisted customers with locating and choosing merchandise in any store department.
- Met and exceeded upsell goals by highlighting target merchandise with strategic promotional approaches.
- Opened and closed store independently when needed and prepared nightly bank drop for manager.
- Managed promotional in-store signage and displays and re-stocked merchandise from returns or dressing rooms.
- Answered questions about store policies and concerns to support positive customer experiences.
- Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
- Promoted customer loyalty and consistent sales by delivering friendly service and knowledgeable assistance.
- Maintained organized checkout area and swept floors and emptied trash cans.
- Issued receipts and processed refunds, credits, or exchanges.
- Trained new associates on cash register operations including opening, conducting customer transactions and balancing drawer.
- Listened to customer needs and desires to identify and recommend optimal products.
- Improved operational efficiencies while managing customers requests, store inventory, transactions, new purchase orders and pricing needs.
Customer Service Cashier
Clayfield Harvest
Brisbane, Qld
11.2015 - 06.2016
- Restocked, arranged and organized merchandise in front lanes to drive product sales.
- Maintained current knowledge of store promotions and highlighted sales to customers.
- Counted cash in register drawer at beginning and end of shift.
- Educated customers on promotions to enhance sales.
- Maintained reports of transactions and greeted customers when entering and leaving establishment.
- Counted money in drawers at beginning and end of each shift.
- Resolved customer complaints and maintained clean and tidy checkout area.
- Handled approximately 60-70 daily credit and cash transactions for customers with accuracy and speed.
- Answered questions about store policies and concerns to support positive customer experiences.
- Mentored new team members on POS system operation, customer service strategies and sales goals.
- Assisted customers with locating and choosing merchandise in any store department.
- Used POS system to enter orders, process payments, and issue receipts.
- Worked closely with Manager to solve problems and handle customer concerns.
Education
MBA - Business Administration
Southern Cross University
Gold Coast, QLD07.2018
BBA - Business Administration
Punjabi University
Punjab, India2014
Skills
- PeopleSoft
- Client communication
- Brand building
- Event planning and execution
- Program development
- Social Media
- Public Relations
- Market Positioning
- Customer service
- MS Office
- Sales
REFERENCES
Harmendar Athwal
(Director of Global Constructions Pty Ltd)
0430348191
Caitlin Spencer
(General Manager of Spencer Brand Group)
0488174668
Timeline
Area Manager
Spencer Brand Group
12.2019 - 04.2020
Marketing Officer
Global Constructions Pty Ltd
05.2019 - Current
Store Manager
Spencer Brand Group
10.2017 - 11.2018
Customer Service Manager
Signature Tadka
06.2016 - 01.2017
Customer Service
Baked To Perfection
03.2016 - 09.2016
Customer Service Cashier
Clayfield Harvest
11.2015 - 06.2016
MBA - Business Administration
Southern Cross University
BBA - Business Administration
Punjabi University
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